International Strategy and Marketing Lead

Posted Yesterday
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Dublin, IRL
Hybrid
57K-87K Annually
Mid level
Consumer Web • eCommerce • Marketing Tech • Payments • Software • Design • SEO
We build products that help entrepreneurs stand out and succeed.
The Role
Owns international go-to-market and marketing strategy execution across European markets. Responsibilities include identifying channels, customers, and messaging; managing local agency partnerships; conducting market and competitive research; developing content and AEO strategies; executing events; and identifying new marketing and distribution channels. The role translates global strategy into local execution, operates independently, and requires travel across Europe, particularly Germany and France.
Summary Generated by Built In

We are looking for an International Strategy and Marketing Lead to join our INTL GTM team, based in Dublin. This Individual Contributor role owns marketing and go-to-market strategy execution across our European markets, from research and insights to agency partnerships, content, AEO strategy, and channel development. You will be the on-the-ground builder of how Squarespace shows up across Europe, partnering closely with local agencies and cross-functional teams to bring strategy to life.

You are a hands-on operator who thrives on building, comfortable moving from research and strategic input to managing agency relationships to identifying entirely new channels for growth. You partner closely with the Manager, INTL GTM, and the Challenger Market Lead, translating global strategic direction into local execution across Europe.

This role is based in Dublin, reports to the Associate Director, International & GTM, and involves regular travel across European markets (up to 30%), with a current focus on Germany and France.

You’ll Get To…
  • EU Market GTM Ownership: Own the GTM function for markets across the EU, focusing on identifying the right channels, customers, and messaging to be successful in Europe.
  • Agency & AEO Partnership: Partner with local agencies on strategic marketing and AEO decisions, including content placement, on-the-ground research, and event execution across European markets.
  • Research & Insights: Conduct on-the-ground market research across Europe, surfacing consumer and competitive insights that inform product and marketing strategy.
  • New Channel Identification: Work across the organization to unlock new channels and partners to grow meaningfully.
Who We’re Looking For 
  • 3-5 years of experience in Marketing, Brand, Agency, or GTM Strategy at a high-growth company
  • Proven experience managing agency relationships, from strategic briefing through execution and performance review
  • Strong research instincts, comfortable gathering and synthesizing on-the-ground market insights to inform strategy
  • Experience in identifying and developing new marketing or distribution channels
  • Comfortable operating with significant independence in a "build" role, shaping strategy as much as executing it
  • AI-first mindset: personally fluent in using AI tools to drive productivity, with a strong instinct for identifying where AI or automation can improve GTM workflows
  • Willingness to travel up to 30%, with a current focus on Germany and France
  • German and/or French fluency preferred, but not required
Benefits & Perks
  • Health insurance with 100% covered premiums for you, your spouse or partner and your dependent children including medical, dental, and vision
  • Life and Income Protection
  • Fertility and adoption benefits
  • Headspace mindfulness app subscription
  • Global Employee Assistance Program
  • Pension benefits with employer match
  • Flexible paid time off
  • 26 weeks paid maternity leave & 12 weeks paid paternity leave
  • 2 weeks paid family care leave
  • Annual Tax-Free Stipend
  • Education reimbursement
  • Employee donation match to community organizations
  • 7 Global Employee Resource Groups (ERGs)
  • Free lunch and snacks
  • Close proximity to cultural landmarks such as Dublin Castle and St. Patrick's Cathedral
Cash Compensation Range: €56,500 - €86,900 EUR

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors. 

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock.

About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal. For more information about our company, visit https://www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

#LI-Hybrid

Thank you in advance for providing the following details about your work history from your resume! This helps us ensure that your candidate information is accurate and consistent during the hiring process.

 

Squarespace will never solicit your personal banking information or ask you to transfer money in connection with a job offer or interview. We also will not reach out to you via phone or SMS without your permission or knowledge.

 

If you plan to use AI in any capacity during your candidate journey, please review our Candidate AI Policy.

Skills Required

  • 3-5 years of experience in marketing, brand, agency, or go-to-market strategy at a high-growth company
  • Experience managing agency relationships from strategic briefing through execution and performance review
  • Experience conducting and synthesizing market and competitive research
  • Experience identifying and developing new marketing or distribution channels
  • Ability to operate independently in a build-oriented role
  • Fluency using AI tools to improve productivity and identify GTM workflow automation opportunities
  • Willingness to travel up to 30% across European markets
  • German and/or French fluency

What the Team is Saying

Alex
Gina
Trish
Divya
Mark T.
Alex Buccino
Luke Barr
Nate Lawson
Shreya Sharma
Luke Barr
Samia Menon
Shreya Sharma
Trish Craine
Luke Barr
Squarespace
Squarespace

Squarespace Compensation & Benefits Highlights

  • Parental & Family Support Parental and family leave is described as up to 20 weeks paid for birthing and non‑birthing parents, with adoption and foster placement included and consistently referenced in 2026 materials. This breadth positions caregiving support as a standout element of the total rewards.
  • Healthcare Strength Medical, dental, and vision for employees and dependents, plus behavioral‑health resources such as Headspace, EAP, and telehealth, are highlighted, with employer‑verified listings still describing top‑tier coverage in 2026. Wellness tools and telehealth access reinforce the depth of the offering.
  • Leave & Time Off Breadth Time off is framed as flexible/“unlimited” PTO, and company materials and employer‑verified listings echo this approach in 2026. The policy is positioned to encourage unplugging and recharging across teams.

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The Company
HQ: New York, NY
1,723 Employees
Year Founded: 2003

What We Do

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business.

Why Work With Us

Squarespace employees are ownership-minded, builders, tenacious, resourceful, hands-on, humble, self-motivated, experimental, curious, resilient, inclusive, and empathetic.

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Squarespace Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
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HQNew York, NY
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