Integrated Marketing Manager, Japan

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
We are seeking an Integrated Marketing Manager to lead Square's integrated go-to-market strategy for the Japan market. In this role, you will own the end-to-end integrated marketing strategy for Japan, translating company-level priorities into market-specific plans that drive brand growth and business outcomes.
You will be the lead for integrated marketing in Japan, spanning creative, media, partnerships, content, and experiential programs. You will work autonomously in highly ambiguous problem spaces, influence senior stakeholders across functions and regions, and raise the strategic bar for how Square shows up in the Japanese market. You will report to the Head of Integrated Marketing in Japan. This role is based in Tokyo with a hybrid in-office/remote setup.
You Will

• Own the integrated marketing strategy for Japan, defining objectives, priorities, channel mix, and success metrics according to Square's global brand and business goals.
• Lead end-to-end go-to-market planning and execution for major campaigns and launches, making strategic tradeoffs across creative, media, partnerships, content, and experiential programs.
• Be the strategic authority on the Japanese market, deeply understanding customer mindsets, cultural dynamics, and competitive context, and translating those insights into differentiated marketing strategies.
• Set the strategic direction for media investment in Japan, partnering with agencies to define channel strategy, oversee planning and buying, and ensure performance against brand and business KPIs.
• Guide and elevate creative excellence, working with internal and external creative partners to shape briefs, challenge work, and ensure high-quality, market-leading output.
• Act as a senior cross-functional leader, partnering with Sales, Product Marketing, Comms, and Global Marketing to architect integrated programs that drive maximum impact.
• Influence and align global stakeholders, representing Japan's needs and perspectives in global planning, and shaping global strategies to better serve the local market.
• Allocate resources effectively and align them to priorities, owning budget strategy and investment decisions for Japan integrated marketing.
• Define measurement frameworks and success criteria, using data, experimentation, and post-campaign analysis to inform future strategy.
• Raise the operational and strategic bar by improving processes, guides, and ways of working across the Japan marketing team.

You Have

• Fluency in Japanese and in English.
• 5+ years of relevant marketing experience, or equivalent practical experience, with increasing ownership of integrated or brand-led marketing programs.
• Proven experience owning market-level or portfolio-level integrated marketing strategy, not just executing campaigns.
• Deep experience developing and leading go-to-market strategies in Japan, with a strong understanding of local audiences, culture, and media ecosystems.
• Ability to operate autonomously in ambiguous problem spaces, set direction, and make high-quality strategic decisions.
• Extensive experience partnering with creative and media agencies at a senior level, including setting direction, challenging recommendations, and holding partners accountable.
• Strong strategic and analytical judgment, with the ability to balance brand-building and performance objectives.
• A track record of influencing senior, cross-functional stakeholders (including global partners) without formal authority.
• Experience owning large-scale budgets and investment decisions, with accountability for outcomes.
• Excellent executive communication skills, with the ability to articulate strategy, rationale, and tradeoffs clearly.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build an inclusive workplace? Check out our Inclusion & Diversity page
Application Guidelines
Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.
Use of AI in Our Hiring Process
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Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.