Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.
More about our mission and what we offer.
Job DescriptionWe are looking for an ambitious and commercially minded Senior Manager to lead Wise’s influencer strategy across North America. Based in our Austin office alongside the North American regional team, you will report to the Global Influencer Team in London and connect global strategy with strong regional execution.
You will be accountable for the overall direction and performance of the North American influencer channel. Your remit will span three core priorities: owning the overarching strategy for North America, supporting our US Influencer Manager; directly leading and scaling our influencer activity in Canada; and developing our influencer strategy for Wise Business.
Responsibilities
North America Strategy and Leadership
- Own the North American influencer strategy, setting clear priorities across the US and Canada.
- Build annual and quarterly plans covering audiences, creators, channels and investment.
- Own regional forecasting and budget recommendations, using performance insights to scale opportunities, improve efficiency and redirect investment.
- Represent influencer marketing in regional planning and bring North American insights into our global strategy.
Market Growth
- Directly own and scale Wise’s influencer strategy in Canada, from market planning and creator identification through to execution and optimisation.
- Support the existing US Influencer Manager with strategic direction and opportunity sizing while they retain ownership of market execution.
- Build a locally relevant Canadian programme and test new propositions, formats and partnerships to define the market’s long-term growth roadmap.
- Ensure all North American influencer activity follows applicable regulatory, disclosure, brand-safety and procurement requirements.
- Manage senior relationships with relevant agencies, creator partners, platforms and tools to improve programme quality and scale.
Wise Business Influencer Strategy
- Develop and lead the global influencer strategy for Wise Business, beginning in North America and defining the role creators can play in reaching and converting business customers.
- Identify priority audiences and creator segments, and partner with the Wise Business team on positioning and messaging.
- Run structured tests to determine which creators, messages, formats and commercial models drive qualified customers, using the results to build a scalable roadmap.
- You have extensive influencer marketing experience across the US and Canada, with a track record of building programmes that drive measurable customer growth
- You focus on meaningful insights and the metrics that drive real impact.
- You can set a clear regional strategy while remaining close enough to execution to understand what is working.
- You have experience marketing to small businesses, entrepreneurs or freelancers.
- You are commercially and analytically strong, with experience managing budgets, forecasts and performance.
- You are an effective cross-functional collaborator who can connect regional and global teams around shared priorities.
- You are comfortable operating within a global reporting structure while being embedded in a regional team, and you can connect both groups through clear communication and shared priorities.
Nice-to-have
- Experience building influencer or ambassador programmes in fintech, financial services or another regulated industry.
- Affiliate or performance-partnership experience.
- Experience leading and developing high-performing marketers.
- French-language skills or experience marketing in Quebec; proficiency in other languages is also valuable.
- Workplace Model: This is a hybrid role requiring office presence (at least 3 days); it is not a fully remote position. During your first 3 months in the role, you will be expected to be 100% in the office.
- Find out more about our benefits in our Austin location.
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Skills Required
- Extensive influencer marketing experience across the United States and Canada
- Track record of building influencer programs that drive measurable customer growth
- Ability to develop regional strategy while remaining close to execution
- Experience marketing to small businesses, entrepreneurs, or freelancers
- Commercial and analytical strength, including budget, forecasting, and performance management experience
- Strong cross-functional collaboration and communication skills across regional and global teams
- Experience building influencer or ambassador programs in fintech, financial services, or another regulated industry
- Affiliate or performance-partnership experience
- Experience leading and developing high-performing marketers
- French-language skills or experience marketing in Quebec
- Ability to work from the Austin office at least three days per week, with full-time office presence during the first three months
Wise Compensation & Benefits Highlights
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Leave & Time Off Breadth — Paid time off is considered generous, with substantial annual PTO, sick leave, and a paid sabbatical after four years highlighted. Feedback suggests these policies meaningfully support rest and flexibility.
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Healthcare Strength — Health coverage is described as comprehensive, including medical, dental, vision, and options like HSA contributions and a zero-deductible plan in some cases. Feedback suggests the healthcare offering is viewed favorably overall.
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Equity Value & Accessibility — Equity grants (RSUs or stock options) are broadly available and positioned as a core part of total compensation. Feedback suggests some employees find the equity a meaningful component of their overall package.
Wise Insights
What We Do
Wise is a global technology company, building the best way to move and manage the world's money. With Wise Account and Wise Business, people and businesses can hold 40 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new network for the world's money. Launched in 2011, Wise is one of the world’s fastest growing, profitable tech companies. In fiscal year 2025, Wise supported around 15.6 million people and businesses, processing over $185 billion in cross-border transactions and saving customers around $2.6 billion.
Why Work With Us
We’re truly global in who we are, how we work, and how we build. Everything we do is centred around creating a world of money that’s fast, easy, fair. And open to all. Everyone who works here owns a piece of Wise, from the work they do, to the stock they hold.
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Wise Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We expect new joiners in the office most days to build connections and learn from colleagues for their first six months. After that, most Wisers split their working week between the office and home, typically coming in at least 12 times a month.
