Job Description
Just imagine turning social stories into LEGO® fan moments. Then make it real.
You'll shape the earned influencer and creator marketing strategy for the LEGO® brand in Germany, Austria and Switzerland, based with our EUC Marketing team in Grasbrunn, Munich.
Please note: This position will be based in our Sales office in Grasbrunn, close to Munich and will follow a hybrid working model with 3 days in the office and up to 2 days remotely.
This is a fixed-term contract until end of December 2027. Relocation support is not offered for this role.
Core Responsibilities
Contribute to the growth in the European Central markets (Germany, Austria and Switzerland) through insight-led earned-first executions; igniting via Creator Marketing third-party conversations that reinforce LEGO brand values and stimulate brand desire
Own the EUC creator strategy end-to-end, from annual planning and budget management to campaign execution, content approvals and post-campaign analysis incl. performance measurement translating data into valuable insights
Align Global / Regional communication strategies to local market needs and objectives ensuring delivery of relevant content for our consumer audiences
Make sure implemented Influencer and Creator Strategies and concepts are aligned within the local integrated marketing and Go-To-Market Integrated Marketing roll-outs
Steer the local agency and talent management partners, ensuring quality, cost efficiency, and brand fit and delivery of best practice and strong results that support The LEGO Group’s business objectives in the Europe Central markets
Collaborate cross functionally with local stakeholders such as PR, Events, owned social media, brand management, sales as well as regional and global functions to ensure local requirements are well represented in global Earned and Creator campaigns leading to a maximum ROI
Lead campaign execution: briefings, negotiations, contracting, content approvals, usage rights, and always-on community management with creators and top-tier talents
Play your part in our team succeeding
The EUC Earned communications team sits with the functions PR & Communications, Events, Influencer & Fan Community Engagement that are responsible for the Earned Media activations in the Europe Central markets. As Influencer Marketing Manager you will oversee and guide the local development and implementation of world-leading earned Influencer Marketing campaigns driving awareness and conversion for our brand and product portfolio.
The EUC Earned communications team sits within the broader EUC Marketing Team and plays an essential part in ensuring that the LEGO brand continues to grow and be the leading toy brand in the European Central markets Germany, Austria and Switzerland.
Do you have what it takes?
Proven work experience with some years in Influencer & Creator Marketing
Demonstrated track record in generating impactful Creator campaigns alongside experience in Full Funnel Campaigns
A strong existing network of DACH creators, talent managers, and agencies
Deep platform fluency (TikTok, Instagram, YouTube) and experienced working with tools like CreatorIQ, Kolsquare or similar and strong understanding of influencer marketing best practices
Excellent negotiation and relationship-building skills — creators love working with you
Excellent in project management & KPI management skills
Experience in agency-steering and managing budget against targets
Analytical mindset: you're as comfortable in a reporting deck as you are at a content shoot
Solid understanding of German influencer marketing regulations and contract essentials
Experience in Event Management and Paid Media amplifications is a plus
Strong collaborator both in internal multifunctional teams and with external agencies
Fluent in English due to global collaborations
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- At least 5 years proven experience in Influencer & Creator Marketing
- Proven track record in creating impactful Creator campaigns and Full Funnel Campaigns
- Strong existing network of DACH creators, talent managers, and agencies
- Platform fluency with TikTok, Instagram, YouTube and tools like CreatorIQ or Kolsquare
- Excellent negotiation and relationship-building skills
- Strong project management and KPI management skills
- Experience steering agencies and managing budgets against targets
- Analytical mindset and experience creating reporting decks and post-campaign analysis
- Solid understanding of German influencer marketing regulations and contract essentials
- Experience in Event Management and Paid Media amplifications
- Strong cross-functional collaboration skills
- Fluent in English
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
