Pernod Ricard is the #2 worldwide in wines & distilled beverages and owns the most prestigious and comprehensive brand portfolios in the sector: Absolut Vodka, Chivas Regal, The Glenlivet Scotch whiskies, Jameson Irish Whisky, Martell Cognac, Havana Club rum, Beefeater gin, Kahlúa, Malibu, Monkey 47, Mumm and Perrier-Jouët champagnes, Ricard Pastis as well as Jacob's Creek and Campo Viejo.
Pernod Ricard is not just a brand you buy, it's one you're experiencing. That experience can be summarized in one word: Convivialité. Convivialité is how we do our business: bring passion to work every day and live to our values openness, collaboration, simplicity, and entrepreneurship.
Pernod Ricard Netherlands focuses on the marketing and sales of our brands in the Netherlands and is part of Pernod Ricard Benelux.
PURPOSE
The Head of Trade Marketing is responsible for the development and execution of brand strategies across all channels in the country by collaborating with the Marketing team. This role serves as a vital communication link between the sales and marketing departments, ensuring that brand strategies are effectively translated into actionable channel plans. Channels to be activated: off-trade, on-trade, liquor stores and ecommerce for the full portfolio (including prestige).
RESPONSIBILITIES
STRATEGIC CHANNEL MANAGEMENT
-
The main responsibility is the development of the channel plans in synergy with the marketing plan, in close collaboration with Brand Managers, Field Sales Managers (FSM), and Key Account Managers.
-
Strategic challenger of local brand plans to BMs to make sure brand plans are covering the Dutch market needs.
-
Define the entire trade marketing plan together with his team (responsible per channel) to beat the market and support the sell-out, trial, and brand engagement.
-
Ensure a flawless communication between departments and lead the transversal meetings to create channel activations and follow-up (example: game plan meeting).
-
Key stakeholder in transversal processes such as brand plans, beyond budget, business performances reviews, pre-forecasting sessions, taskforces, able to challenge both marketing an sales team in their vision if needed.
-
Ensure brand activations are well executed in the different channels.
-
Support of BMs for local activations when needed/local contact for key agencies.
BUDGET & KPIS
-
Manage and follow up on the activity budget for trade marketing activations.
-
Define KPIs per channel and brand to support the right development of the plans.
-
Challenge and support the trade terms & on-trade contracts negotiations.
ANALYTICS
-
Be the market data expert, developing and leveraging data analysis to enhance various activities and processes.
-
Support business development across Belgium and Luxembourg through a data-driven channel strategy vision.
-
Monitor channel performance and implement corrective actions to meet objectives.
-
Lead category management and trade marketing projects.
-
TEAM LEADERSHIP
-
Lead and mentor a team of 2 Trade Marketing Managers specialized by channel (Retail & Convenience, Liquor Stores & E-commerce and On Trade & Prestige) and 2/3 Brand Ambassadors.
REQUIREMENTS
-
Bachelor’s degree in marketing, Business and/or Economics
-
Minimum of 5 years of a similar experience in an FMCG environment (brand management, trade marketing)
-
A previous experience in the spirits and hospitality industry is a plus.
-
Fluent in English, Dutch is highly recommended.
-
Solution-oriented and results-driven.
-
Creative and entrepreneurial mindset.
-
Adaptable and open-minded.
-
Proficient in strategic planning
-
Strong brand sensitivity with a passion for trends and consumer understanding
-
Team player with strong interpersonal skills
-
Project management skills with strong ability to juggle multiple priorities.
-
Strong budget and financial analysis skills (KPI setting, analysis, and follow-up)
-
Preference for strong knowledge on PR, Influencers strategy, Digital and L3F (both on trade and off trade
BENEFITS
-
An excellent and market-based salary, an attractive bonus scheme, and 30 holiday days per year
-
Training opportunities, and staff discount on our beautiful portfolio.
-
An international working environment with an office on NDSM-Plein in Amsterdam.
-
And last but not least our Convivial company outings and Thirsty Thursdays in our own bar, where you can taste the mixed arts of your colleagues.
As an employee at Pernod Ricard, you are a "Créateur of Convivialité" which means you work with the best colleagues of a variety of backgrounds. What we have in common is the passion about our brands, industry, and the attitude: "make a new friend every day". Convivialité is our way of life. Pernod Ricard is a positive and inclusive working environment that encourages employees to be unique.
Interested?
Do you think you are the one we are searching for? Please send your resume and motivation through the Apply button and we will get in touch!
Job Posting End Date:
Target Hire Date:
2024-11-01
Target End Date:
2025-10-31
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries.
Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être.
As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
