BU MEA Head of Strategic Marketing

Posted 11 Days Ago
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Boxmeer
Senior level
Food
The Role
The Head of Strategic Marketing for BU MEA is responsible for defining and updating the marketing strategy for Skretting and Trouw Nutrition, collaborating with local and global teams, mentoring the marketing team, and ensuring market alignment and growth through strategic planning and execution.
Summary Generated by Built In

Join Our Purpose - Feeding the Future
Nutreco is a member of the SHV family, and we are committed to 'Feeding the Future' through sustainable and innovative practices. Nutreco has two business lines: Skretting is a leading global provider of innovative aquafeed solutions, revolutionizing aquaculture for a sustainable future. Trouw Nutrition specializes in animal nutrition and is committed to advancing livestock health and productivity through cutting-edge solutions.
We are seeking an experienced Head of Strategic Marketing for our Business Unit MEA to be responsible for defining the overall MEA marketing strategy for both Skretting and Trouw Nutrition, defining the ‘where to play’ (countries, markets, segments) and collaborating closely with both Local and Global teams to align marketing strategies.
Location: flexible at one of our locations - Boxmeer, Egypt, Nigeria, Uganda, Kenya, South Africa

Job Description:

About The Role:

  • Responsibilities:
    • Develops and regularly updates a prioritized list of countries, species, and customer segments based on market potential, competition and strategic fit.
    • Creates frameworks and criteria for assessing and revisiting the “where to play” strategy based on evolving market data.
    • Ensures value capturing by spearheading Commercial Excellence for the BU, determining the right Route to Market together with opcos and developing pricing strategies to guide opcos. 
    • Leads the BU marketing team, mentoring and guiding the portfolio managers, providing direction on strategic priorities.

Skills and Expertise

  • Qualifications:
    • Minimum Degree level qualification in relevant discipline
    • Strong strategic marketing experience, ideally gained within related Industry and in multi-country/emerging markets.
    • Strategic thinker, able to focus on commercial realization of concepts/ideas
    • Strong leadership skills with focus on driving growth, get close to the market and customer, building network relationships, decision making, inspire and influence, formulate vision and strategy and translating strategy into plans
    • Project management skills, ensuring execution of short term plans
    • Culturally sensitive
    • Results and quality driven

Expectation from Role:

  • Integrates both Skretting and Trouw Nutrition species perspectives into a unified MEA strategy, ensuring alignment with Global species strategies and balancing Global priorities with local needs.
  • Create a MEA identify that inspires both colleagues and customers.
  • Actively foster collaboration between opcos (general manager/sales/marketing), the portfolio managers and Global marketing.

Why You Will Love Working with Us:

  • Global Benefits:
    • A full-time position in an international, dynamic, emerging market
    • Competitive remuneration package
    • Opportunities for professional growth within Nutreco and the broader SHV group.

Next Steps:

We value a seamless candidate experience and would like to respond within five (5)business days . The hiring process typically takes 4-6 weeks. We appreciate your interest in joining our mission to innovate and sustainably shape the future of food production.

Our organisation:
Nutreco is a global leader in animal nutrition and fish feed. Our advanced nutritional solutions are at the origin of food for millions of consumers worldwide. Quality, innovation and sustainability are guiding principles, embedded in the Nutreco culture from research and raw material procurement to products and services for agriculture and aquaculture. Experience across 100 years brings Nutreco a rich heritage of knowledge and experience for building its future.

Equal Opportunity Employer: 

Nutreco is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, military status or any other status protected by applicable local law. Please advise us at any point during the recruitment and selection process if you require accommodation. Nutreco is committed to compliance with all applicable legislation, including providing accommodation for applicants with disabilities.

The Company
HQ: Amersfoort
3,740 Employees
On-site Workplace
Year Founded: 1994

What We Do

Nutreco is a global leader in animal nutrition and aquafeed. Our advanced nutritional solutions are at the origin of food for millions of consumers worldwide.

Quality, innovation and sustainability are guiding principles, embedded in the Nutreco culture from research and raw material procurement to products and services for livestock farming and aquaculture.

Experience across 100 years brings Nutreco a rich heritage of knowledge and experience for building its future. Nutreco employs approximately 11,000 people in 35 countries, with sales in over 90 countries.

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