OUR GROUP
Pernod Ricard is the #2 worldwide in wines & distilled beverages and owns the most prestigious and comprehensive brand portfolios in the sector: Absolut Vodka, Chivas Regal, The Glenlivet Scotch whiskies, Jameson Irish Whisky, Martell Cognac, Havana Club rum, Beefeater gin, Kahlúa, Malibu, Monkey 47, Mumm and Perrier-Jouët champagnes, Ricard Pastis as well as Jacob's Creek and Campo Viejo.
Pernod Ricard is not just a brand you buy, it's one you're experiencing. That experience can be summarized in one word: Convivialité. Convivialité is how we do our business : bring passion to work every day and live to our values openness, collaboration, simplicity, and entrepreneurship.
Pernod Ricard Netherlands focuses on the sales of our brands in the Netherlands and is part of Pernod Ricard Benelux.
PURPOSE
The Trade Marketing (TM) Manager is responsible for the development of the brands in On-Trade channel in the Netherlands. This role serves as a crucial link between sales and marketing, ensuring effective communication and execution of brand strategies. The TM Manager will translate brand strategies and assets into best-in-class channel plans, supporting both short-term and long-term business development through strong plans in presence, visibility and activation. TM Manager will be responsible for ideation, alignment and implementation of the defined plans.
RESPONSIBILITIES
CHANNEL MANAGEMENT AND ACTIVATION
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Translate the Marketing Brand Plans into channel plans in close collaboration with the Head of Trade Marketing, Brand Managers (BM), Field Sales Managers (FSM), and Key Account Managers (KAMs).
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Define and implement the trade marketing initiatives to support the sell-out, drive trial on our brands and build the brand awareness/engagement in the channel.
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Collaborate with internal stakeholders to define KPIs on the RPVAA (Presence, Visibility, Activation & Amplification) for a good resource allocation and field sales activities definition.
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Design and execute on-trade activations and events that engage consumers and elevate the brand experience, always in close collaboration with BMs and activations agencies.
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Lead the brand ambassador team to drive trial and increase GIH.
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Identify key on-trade partners & stakeholders to engage relationships and create mutually beneficial marketing initiatives (festivals, iconic venues, big events)
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Responsible for On-trade POSM (planification, production, follow-up with FSM) and tailormade visibility in the on-trade channel.
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Provide training and education to the FS team and key on-trade customers (bartenders, bar managers) and implement the brand incentive programs.
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Activatiion agency(ies)
BUDGET & KPIS
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Be the data expert, developing, following, and leveraging data analysis to improve activities and processes.
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Manage and follow up on activity budgets.
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Support and facilitate the follow-up of contractual spending, develop trade terms, and improve contract strategies based on channel needs.
ANALYTICS
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Ensure proper communication to FSM regarding the objectives and KPIs of planned activities.
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Prepare and periodically present analyses on the performance and KPI activation of all trade marketing mix levers.
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Analyze market trends and consumer insights to identify opportunities for growth and innovation within the on-trade channel.
TEAM LEADERSHIP
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Lead and mentor a team of 2 Brand Ambassadors
REQUIREMENTS
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3-5 years of professional experience in the FMCG or Drinks Industry with a first experience in people management
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Fluent in Dutch and English
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Autonomous, negotiation skills, hands-on mentality, strong advisory and facilitation skills
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A confident and articulate communicator capable of inspiring strong collaboration within an organization
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Ability to manage simultaneous projects and meet deadlines.
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Proactive, positive, and innovative mindset
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Digital minded, tech savvy and project management skills.
BENEFITS
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An excellent and market-based salary, an attractive bonus scheme, and 30 holiday days per year
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Training opportunities, and staff discount on our beautiful portfolio.
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An international working environment with an office on NDSM-Plein in Amsterdam.
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And last but not least our Convivial company outings and Thirsty Thursdays in our own bar, where you can taste the mixed arts of your colleagues.
As an employee at Pernod Ricard, you are a "Créateur of Convivialité" which means you work with the best colleagues of a variety of backgrounds. What we have in common is the passion about our brands, industry, and the attitude : "make a new friend every day". Convivialité is our way of life. Pernod Ricard is a positive and inclusive working environment that encourages employees to be unique.
Interested?
Do you think you are the one we are searching for? Please send your resume and motivation through the Apply button and we will get in touch!
Job Posting End Date:
Target Hire Date:
2024-12-01
Target End Date:
2025-11-30
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries.
Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être.
As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
