Job Description
Looking for a creatively ambitious, super collaborative and energising social creative leader.
Help us take our social content to new heights for the LEGO Brand
Step into a newly created leadership role where you'll craft world-class social first and influencer content for one of the most iconic brands in the world. Bring your creative vision, cultural insight, and platform expertise to drive impactful storytelling and experiences across social platforms leading a dedicated team at an exciting time for the LEGO Brand.
Core Responsibilities
Lead, drive and deliver outstanding quality global social first – organic, always on and reactive content for the LEGO Brand.
Lead and develop the global influencer strategy, plan and implementation program (that connects to broader UGC program).
Be a brilliant creative partner to the Digital Consumer Engagement (DCE) social team including the new VP of Social, who set the overall objectives and strategy for our channels.
Lead and develop a cross functional team – in content strategy planning, creative, operations including production and influencer.
Drive alliance of social content and influencer programs with the broader campaign briefs and teams across Our LEGO Agency (OLA) and Entertainment Partners and Content team (EPC).
As a key new member of OLA Leadership Team, bring expertise and thought leadership on social content trends, platform content expertise, as well to the broader organisation.
Drive partnership with specialist external agency partners who help us to deliver outstanding content and ideas for our social channels.
Play your part in our team succeeding
This is a new senior creative leadership position, that will take charge of our creative content and influencer work within Our LEGO Agency. It is a key partner to the newly created VP Social role in DCE and will be focused on driving the quality and impact of our social content and Influencer product. It supports our ambitious marketing goals fuelled by a focus on creative excellence – with a focus on owned and earned channels.
Do you have what it takes?
Please submit a link or PDF of portfolio
Significant experience in leading social creative and influencer teams within creative agencies or on the brand side, with a shown ability to deliver high-impact, culturally relevant work.
A strong strategic and creative background, with deep expertise in developing content for platforms like TikTok, Instagram, and YouTube, including working with creators and understanding platform nuances.
A strong connection to youth culture and emerging social trends, with the ability to translate cultural insights into significant content strategies.
An impactful leadership style—able to influence senior stakeholders while fostering inclusive, cross-functional teams across strategy, creative, operations, and influencer subject areas.
Experience building agile and responsive teams that can implement quickly and effectively in fast-moving digital environments.
A track record of strategic and creative excellence in social and influencer campaigns, with recognition through industry awards or standout results.
Someone who is culture-forward and thrives on challenging the status quo, driving innovation, and championing new ways of thinking.
A values-led approach that includes a strong awareness of digital responsibility, especially regarding child safety, and a commitment to fostering a safe and positive online environment.
Collaborative, proactive, and inclusive—someone who embodies Our LEGO Agency’s vision and brings energy, initiative, and a strong team spirit to their work.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
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What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
