Job Description
Job Level: Director
Just imagine re‑imagining LEGO’s offline B2B landscape across China and building the most compelling omnichannel partner ecosystem in the toy industry. Then make it real!
No relocation assistance is offered for this position
Core Responsibilities
•Develop offline B2B channel strategy and roadmap for China towards 2030
•Lead Joint Business Planning (JBP) with selected partners, balancing growth, profitability, and brand health
• Lead B2B channel transformation towards a scalable sales model by adapting strategies to each partner’s needs, identifying growth opportunities, and improving channel productivity
•Partners with global and local cross-functional teams to align channel priorities, commercial plans, and consumer strategies across B2B channels and customer segments
•Lead business reviews with B2B customers with aligned action list enabled by data insights
•Negotiate annual trading terms, manage customer relationships, and balance commercial priorities with brand standards
•Advocate Customers’ needs internally while holding Customers accountable to LEGO company’s standards
•Coordinate with internal teams (marketing, operations, supply chain) to ensure timely product launches and promotional execution
•Foster a collaborative culture with One Team spirit across local and global functions.
•Build a cohesive and resilient team with shared purpose, strong team spirit, clear ownership, and execution momentum
•Coach and empower team growth through feedback, co-creation, and capability building
Do you have what it takes?
Leadership
•Commercial Orientation: Deep focus on ensuring all activities have a clear line of sight to commercial impact and value creation.
•Customer/Consumer/Shopper Orientation: Deep understanding of the dynamics driving consumers, shoppers, and channels—particularly in an increasingly digital landscape.
•Collaboration and Influence: Strong capability to collaborate across boundaries while also challenging, choosing, and championing decisions. Able to create the conditions for effective cross-organizational collaboration and influence without formal authority.
•Resilient Leadership & Change Agility: Demonstrated ability to lead self, teams, and organizations to deliver results and transform ways of working with resilience and vision.
Skills
•Commercial Acumen: The ability to understand and apply business knowledge to make sound decisions that contribute to the organization's financial and strategic objectives.
•Customer Partnerships: Entails uncovering and understanding customer needs to foster strong partnerships, deliver the Customer Value Proposition, and leverage this information to enhance sales strategies, improve customer retention, and drive sales growth
•Joint Business Planning: Identifying mutual areas for growth (LEGO and customer) and developing a robust, targeted plan with clear investment and counterpart parameters driving mutual benefits for both the customer and The LEGO Group
Experience
•Customer Exposure: Managed key customers or strategic accounts
•Accelerated Growth: Experience driving business growth while maintaining operational effectiveness.
•P&L Management: Experience managing channel budgets, contributed to commercial performance and financial planning.
Others
•High integrity, self-aware, and clear communicator with cultural sensitivity
•Agile learner, up to date with new retail trends
•Able to coach others
#LISZ
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace: Your workplace will be the office, store or factory specified in this advert.
Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.
Learn more about our benefits, culture and workplace experience here
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Experience managing key customers or strategic accounts
- Experience driving business growth while maintaining operational effectiveness
- Experience managing channel budgets and contributing to commercial performance and financial planning
- Strong commercial orientation and commercial acumen
- Strong customer, consumer, and shopper orientation
- Ability to collaborate across functions and influence without formal authority
- Experience leading organizational transformation and adapting to change
- Customer partnership and sales strategy expertise
- Joint Business Planning experience
- Strong communication, integrity, self-awareness, and cultural sensitivity
- Ability to coach, empower, and develop team members
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
