The Role
The Head of Marketing will lead marketing strategies, oversee brand growth, manage teams, utilize data analytics for decision-making, and collaborate cross-functionally while ensuring P&L management.
Summary Generated by Built In
Job Summary
We are looking for a strategic and forward-thinking Head of Marketing to lead our marketing efforts with strong leadership, business development insight, and a results-driven mindset. The successful candidate will be responsible for spearheading category growth, enhancing P&L performance, and executing data-led marketing strategies. Ideal candidates will have a collaborative leadership style and a demonstrated history of driving impactful brand transformations, especially within the FMCG industry.
Strategic Leadership:
Develop and execute comprehensive marketing strategies that align with business goals,
market trends, and consumer insights.
Team Empowerment & Organizational Development:
Lead, mentor, and inspire high-performing marketing teams. Foster a culture of
innovation, accountability, and continuous improvement.
Category & Business Growth:
Identify growth opportunities across categories; implement plans to enhance brand equity,
market share, and revenue.
Data-Driven Insights:
Leverage market research, analytics, and performance data to inform decision-making and
refine marketing strategies.
Cross-Functional Collaboration:
Work closely with sales, finance, supply chain, and product development teams to ensure
cohesive execution of business objectives.
Brand Transformation & Innovation:
Champion brand positioning initiatives and go-to-market strategies that elevate consumer
perception and drive market penetration
Profit & Loss Management:
Own and optimize marketing budgets, ensuring efficient allocation of resources and maximum return on investment.
Requirements
Bachelor’s degree in Marketing, business administration, or related field; an MBA is a plus.
Minimum 10 years of progressive experience in marketing roles, with at least 5 years in a
senior leadership position.
Demonstrated success in leading large-scale marketing campaigns and brand
transformations.
Strong understanding of the FMCG industry and consumer behavior.
Proven expertise in P&L ownership, strategic planning, and business development.
Excellent interpersonal, communication, and leadership skills.
Benefits
24,000,000.00M - 48,000,000.00M ANNUAL GROSS
Skills Required
- Bachelor's degree in Marketing, business administration, or related field
- Minimum 10 years of progressive experience in marketing roles
- At least 5 years in a senior leadership position
- Demonstrated success in leading large-scale marketing campaigns
- Strong understanding of the FMCG industry and consumer behavior
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The Company
What We Do
Total Data Limited is a management consultancy firm that specializes in providing end-to-end HR services.
