Head, Marketing

Posted Yesterday
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Lagos, NGA
In-Office
Senior level
Professional Services • Sales • Consulting • Financial Services
The Role
Lead marketing and sales strategy for the HMO: set go-to-market and sales targets, manage and motivate the sales/marketing team, oversee proposals and budgets, manage key accounts and partnerships, analyze pipelines and performance, and report to senior management.
Summary Generated by Built In
Company Description

Our client is a start-up HMO based in Lagos.
They are a Health Maintenance Organization which was established with the objective of becoming the HMO of choice for corporate entities and all subscribing enrolees, who want good quality healthcare accessed through a technology enabled platform that will enhance the whole customer experience.
Their focus is on quality and service delivery, ensuring prompt, personalized and seamless quality healthcare support services to our clients, both young, middle age and old.

Job Description

Responsibilities:
    To craft sales and marketing plan for financial years
    To craft and adopt go-to market strategies for the sales team
    To adopt sales targets and cascade targets to the sales team
    To monitor team's performance and motivating team to achieve targets
    To conduct sales review meeting for compiling and analysing pipelines
    To manage key customer accounts and drive the technical maintenance strategy
    To identify partners in fostering sales opportunities
    To conduct one-on-one review with the Marketing Executives to identify challenges, opportunities and development needs
    To provide detailed activity chart to senior management regarding performance
    To oversee the preparation of proposals and the presentations
    To prepare and adhere to approved budget

Qualifications

Qualification and Requirements:
    Minimum of second class degree in Sales/ Marketing, Business Admin, Economics or related   discipline
    Minimum post NYSC work experience of 7 years in the marketing and sales function
    Proficiency in the use of Microsoft office Suite
    Proven ability to effectively execute streamlined marketing programs
    Ability to analyse and understand marketing data and develop strategies from the insights
    Must be a well groomed, personable Female
    Must be ambitious and target-driven
    Ability to be flexible and to prioritize in complex situations
    Excellent verbal and written communication skills
    Strong persuasive, critical thinking, sound logic and decision making skills
    Experience in similar work environment will be an added advantage

Additional Information

-

Skills Required

  • Second class degree in Sales/Marketing, Business Administration, Economics or related discipline
  • Minimum of 7 years post-NYSC work experience in marketing and sales
  • Proficiency in Microsoft Office Suite
  • Proven ability to effectively execute streamlined marketing programs
  • Ability to analyze marketing data and develop strategies from insights
  • Well groomed, personable female
  • Ambitious and target-driven
  • Ability to be flexible and prioritize in complex situations
  • Excellent verbal and written communication skills
  • Strong persuasive, critical thinking, sound logic and decision-making skills
  • Experience in a similar work environment
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The Company
30 Employees

What We Do

Ashford & McGuire Consulting is a distinguished professional services firm focused on delivering distinct value and bespoke business advisory services tailored to identified customer needs. The firm strives to consistently redefine the consulting market space by providing expertise in business development, financial consulting, financial services management, business strategy management and development, and human capital management to its global clients.

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