Head of Marketing

Overview
At Blacksmith, we provide cloud infra to help companies run their CI (GitHub Actions) substantially faster and cheaper. Our mission is to build a CI cloud. Our bet is that CI, as a class of workloads, is ready to be unbundled from the hyperscaler clouds (AWS/GCP/Azure). This is a bold statement, and we have an ambitious roadmap ahead.

Some things we're proud of

• We orchestrate millions of VMs for CI jobs each month over our own fleet of bare metal hardware.

• We power CI for 800+ companies like Supabase, Ashby, Slope, AtoB, Pylon, Superblocks, and Finch.

• Founders: Aditya Maru and Aayush Shah were early systems engineers at Cockroach Labs. Aditya (JP) Jayaprakash worked on search infra and was later a founding member of the ads team at Faire.

• We've raised $13.5M across our seed and Series A, both led by Google Ventures (GV).

• We're growing extremely fast and hit $3.5m ARR 15 months after launching.

What you’ll own

• Product Marketing

  • Translate complex technical features into clear customer value.

  • Build collateral (case studies, decks, one-pagers) that help prospects and customers understand why they should choose Blacksmith.

  • Drive customer education through docs, email campaigns, and onboarding guides.

• Growth & Demand Generation

  • Define and track core growth metrics: weekly inbound leads, pipeline created, and conversion rates.

  • Build repeatable demand channels beyond launches (ads, content distribution, email campaigns, partnerships).

  • Experiment with paid acquisition and measure ROI rigorously.

• Brand & Content

  • Carry forward a high bar for quality, creativity, and personality in our brand.

  • Own social presence (X, LinkedIn) and ensure consistency with our voice.

  • Drive thought leadership: blogs, podcasts, PR placements, and founder amplification.

  • Create compelling customer stories, launch videos, and product announcements.

• Events & Partnerships

  • Run high-ROI events and conferences with a tighter filter on spend vs. return.

  • Build relationships with influencers, creators, and ecosystem partners where it makes sense.

  • Collaborate with design and creative partners on swag, landing pages, and experiences.

• Team & Leadership

  • Build and lead a small but high-leverage marketing team across product marketing, events, growth, and content.

  • Set up clear goals, reporting, and accountability (weekly lead tracking, campaign ROI, etc.).

  • Partner with founders on GTM, sales, and fundraising announcements.

What we value

• Taste and quality: You believe that details matter, from landing pages to launch videos.

• Bias to action: You proactively identify problems and take them to the finish line.

• Originality: You’re not here to copy what everyone else is doing. You bring creativity and bold ideas.

• Team player: You can lead with conviction but also collaborate, listen, and adapt. Marketing is a team sport, not a solo performance.

• Data-driven: You can back up intuition with metrics and know how to measure what matters.

Compensation and benefits

• Medical, Vision, and Dental insurance.

• Competitive base + equity.

• Unlimited PTO.

• Quarterly offsite.

• Early-exercise stock options

• 12 weeks fully paid parental leave (US)