As a global key player in yeasts and fermentation, Lesaffre designs, manufactures and markets innovative solutions for Baking, Food taste & pleasure, Health care and Biotechnology.
Family group born in northern France in 1853, now a multi-national and a multicultural company, Lesaffre is committed to working with confidence to better nourish and protect the planet.
In close collaboration with its clients and partners, Lesaffre employs 11 000 people in more than 50 countries.
Lesaffre achieves a turnover of 3 billion euros.
- Strategic Marketing Planning: Develop and execute comprehensive marketing strategies aligned with overall business objectives to drive brand growth, market penetration, and revenue generation.
- Brand Management and Positioning: Oversee brand identity, ensuring consistent messaging across all channels, and manage brand equity through strategic positioning and reputation management.
- Market Research and Intelligence: Conduct in-depth market analysis, competitor benchmarking, and consumer insights gathering to inform decision-making and identify new opportunities
- Integrated Campaign Execution: Lead the planning and implementation of multi-channel marketing campaigns (digital, traditional, PR, events) to maximize reach and engagement.
- Budget Management and ROI Analysis: Manage the marketing budget efficiently, allocating resources effectively, and monitoring key performance indicators (KPIs) to ensure high return on investment.
- Team Leadership and Development: Recruit, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous professional development.
- Cross-Functional Collaboration: Partner closely with Sales, Product, and Customer Success teams to align marketing initiatives with sales goals, product launches, and customer retention strategies.
- Digital Marketing and Technology Oversight: Drive digital transformation by leveraging marketing automation tools, SEO/SEM strategies, social media platforms, and data analytics to enhance online presence.
- Stakeholder and Agency Management: Serve as a key member of the senior management team, providing strategic input, while managing external agencies and vendors to ensure quality deliverables.
- Customer Experience and Engagement: Design and optimize customer journey touchpoints to enhance user experience, build loyalty, and drive long-term customer value through targeted engagement programs.
Qualifications
- Bachelor’s degree or above in Marketing, Business Administration, Advertising, Communications or a closely related field, with a solid academic foundation in core marketing theories and practices.Master’s degree or higher is preferred, with proven systematic training in brand strategy, digital marketing, or integrated marketing communication systems.
- 10+ years of experienceof managing product, communication and branding positioning projects.
- Full mastery of end-to-end marketing logic, with systematic knowledge covering market research, brand building, campaign planning, user operation and performance data analysis.
- Fluent English proficiency for cross-border business scenarios, capable of supporting global team collaboration, international event docking and overseas market strategy formulation.Skills
- Strong entrepreneurial mindset.
- An excellent ability for positioning a novel ingredient in this industry (benefits, prices, relevant prospects, competition positioning, regulatory positioning).
- Project Management Skills, ability to Manage Multiple Projects and Relationships Simultaneously.
- Team Leader and team player with a sense of dynamism, enthusiasm, a passion for excellence, innovation, and delivery.
Skills Required
- Bachelor's degree in Marketing, Business, Advertising, Communications or related field
- Master's degree or higher
- 10+ years of experience managing product, communication and branding positioning projects
- Full mastery of end-to-end marketing: market research, brand building, campaign planning, user operations, performance data analysis
- Fluent English for cross-border collaboration and international strategy
- Experience with marketing automation tools, SEO/SEM, social media platforms and data analytics
- Strong entrepreneurial mindset
- Ability to position a novel ingredient (benefits, pricing, competitive and regulatory positioning)
- Project management skills; ability to manage multiple projects and relationships simultaneously
- Team leadership and people development experience
- Budget management and ROI analysis experience
- Experience managing external agencies and cross-functional stakeholder collaboration
Lesaffre Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lesaffre and has not been reviewed or approved by Lesaffre.
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Healthcare Strength — U.S. postings and employer-verified listings describe comprehensive medical, dental, and vision coverage, in some cases starting on day one. Subsidiary and job materials also point to strong health plans across certain U.S. entities.
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Retirement Support — Job postings and U.S. materials indicate a 401(k) with company match, sometimes with day-one eligibility. Employer-verified benefit lists also include retirement plans as part of the core package.
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Strong & Reliable Incentives — Performance bonuses and employee discounts are referenced as part of total rewards, and shift differentials can materially increase pay in roles with nonstandard hours. These elements provide additional pathways to boost total compensation beyond base pay.
Lesaffre Insights
What We Do
A key global player in fermentation for more than a century, Lesaffre, with a €2.7 billion turnover, and established on all continents, counts 11,000 employees and 96 nationalities. On the strength of this experience and diversity, we work with customers, partners, and researchers to find ever more relevant answers to the needs of food, health, naturalness and respect for our environment. Thus, every day, we explore and reveal the infinite potential of microorganisms. To nourish 9 billion people, in a healthy way, in 2050 by making the most of our planet’s resources is a major and unprecedented issue. We believe that fermentation is one of the most promising answers to this challenge.
