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The Role
Develop and execute brand growth strategies for LORBRENA in ALK-positive non-small cell lung cancer. Drive physician adoption, earlier treatment use, ALK testing, standardized care pathways, hospital ecosystem development, scientific customer engagement, KOL collaboration, educational programs, and cross-functional execution. Analyze market trends, competitive dynamics, treatment patterns, and performance KPIs to generate actionable recommendations for continued brand growth.
Summary Generated by Built In
Key Responsibilities
1. Brand Strategy & Growth Planning
2. Lead Brand Adoption & Earlier Use Acceleration
3. Standardize Care & Ecosystem Development
4. Customer Engagement & Scientific Marketing
5. Cross-functional Leadership
6. Business Analytics & Insight Generation
Qualifications
Education
Experience
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research
1. Brand Strategy & Growth Planning
- Support the development and execution of annual brand plans and growth strategies.
- Identify growth opportunities across patient journey, physician behavior, testing pathways, and treatment patterns.
- Translate strategic priorities into actionable marketing initiatives and field execution plans.
- Monitor business performance and recommend optimization actions.
2. Lead Brand Adoption & Earlier Use Acceleration
- Develop programs that reinforce LORBRENA as the preferred first-line standard of care for ALK-positive NSCLC.
- Drive physician adoption through evidence-based communication and patient-type-based engagement strategies.
- Support initiatives that accelerate earlier use among appropriate patients.
- Strengthen brand differentiation and competitive positioning through innovative marketing activities.
3. Standardize Care & Ecosystem Development
- Support initiatives that improve ALK testing and early diagnosis.
- Collaborate with Medical Affairs and External Partners to promote standardized lung cancer management pathways.
- Participate in the development of hospital ecosystem programs, including CPTC, MDT, referral networks, and patient management initiatives.
- Drive disease awareness and physician education programs aligned with brand strategy.
4. Customer Engagement & Scientific Marketing
- Develop scientifically grounded customer engagement campaigns.
- Partner with KOLs and academic leaders to strengthen scientific leadership.
- Design and implement educational programs, advisory meetings, speaker development initiatives, and congress-related activities.
- Generate meaningful customer insights to continuously refine brand strategy.
5. Cross-functional Leadership
- Collaborate closely with Sales, Medical, Access, Commercial Excellence, Digital, and Regional Marketing teams.
- Ensure alignment between brand strategy and field execution.
- Facilitate effective project management and resource prioritization.
- Support One Pfizer collaboration across internal stakeholders.
6. Business Analytics & Insight Generation
- Analyze market trends, competitive dynamics, and treatment landscape evolution.
- Utilize internal and external data to evaluate brand performance.
- Monitor key KPIs, including:First-line market share Earlier-use adoption ALK testing penetration Hospital activation Customer engagement Brand awareness Share-of-voice Patient retention and treatment duration (DoT)
- Deliver actionable recommendations to drive continuous brand growth.
Qualifications
Education
- Bachelor's degree or above in Medicine, Pharmacy, Life Sciences, Public Health, Oncology, or related disciplines.
- MBA or advanced healthcare-related degree is preferred.
Experience
- 3-8 years of pharmaceutical industry experience.
- Previous experience in Marketing, Product Management, Medical Affairs, Sales, or Commercial Excellence.
- Experience supporting innovative oncology products is highly preferred.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research
Skills Required
- Bachelor’s degree or above in Medicine, Pharmacy, Life Sciences, Public Health, Oncology, or a related discipline
- MBA or advanced healthcare-related degree
- 3–8 years of pharmaceutical industry experience
- Previous experience in Marketing, Product Management, Medical Affairs, Sales, or Commercial Excellence
- Experience supporting innovative oncology products
What the Team is Saying
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Pfizer
Pfizer Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as comprehensive, spanning medical, dental, vision, and robust mental‑health benefits, with eligible Pfizer medications available at no cost in U.S. plans. Family‑building support and transgender‑inclusive care are explicitly included, alongside wellbeing resources such as a reimbursement wallet and telehealth options.
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Retirement Support — Retirement programs feature a 401(k) with company matching plus an additional Retirement Savings Contribution, complemented by company‑subsidized life, short‑term disability, and long‑term disability insurance. Materials also reference subsidized retiree medical coverage for eligible groups.
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Leave & Time Off Breadth — Paid vacation, holidays, personal days, and paid parental and caregiver leave are consistently highlighted in current U.S. summaries and job postings. Options like buying extra vacation days and transition‑back support strengthen the time‑off offering.
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The Company
What We Do
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Why Work With Us
We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
2.5 days a week
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