Head of Marketing, Germany

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

As Head of Marketing, Germany, you will own and scale demand growth in one of our most strategic markets, defining how we win in Germany and making it happen.

You will operate as the marketing lead for Germany: identifying what the market needs, setting priorities, and driving execution across multiple levers to unlock growth, while guiding and developing a team of marketers on the ground. This is a high-impact, high-ownership role for a senior marketer who thrives in ambiguous environments and wants to directly shape business performance.

🎯 What You’ll Own

Market Growth & Strategy

• Own buyer growth in Germany, defining and executing the right marketing approach to drive first-time buyers and repeat engagement

• Identify the key blockers to growth and define the most effective marketing interventions, using existing levers or introducing new approaches where needed

• Set clear priorities and focus our efforts on the highest-impact opportunities

Cross-Channel Execution

• Drive marketing initiatives across influencer, paid, partnerships, and events - ensuring each lever contributes effectively to growth

• Shape and guide the production of marketing content and campaigns in Germany, ensuring they are locally relevant, high-quality, and effective across the funnel

• Define when and how to leverage digital and in-person events as growth drivers, focusing on high-impact opportunities

Creator & Ecosystem Development

• Partner closely with the influencer team to build and scale a strong creator ecosystem in Germany

• Ensure creator and influencer efforts translate into measurable business impact across the marketing funnel

Cross-Functional Leadership

• Work closely with category, creative, and influencer teams to align on priorities and drive execution

• Directly manage a team of Germany-focused marketers and ensuring high-quality execution across initiatives

• Act as the connective tissue across teams, ensuring clarity, momentum, and accountability

Brand & Market Development

• Contribute to improve awareness, brand perception and trust in Germany

• Identify and test relevant top-of-funnel opportunities to strengthen market presence over time

We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our Berlin, Germany hub.

People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it.

As a senior marketer, you should have a proven track record of driving measurable growth and business impact in Germany, plus;

• Experience working across multiple marketing levers (e.g. paid, influencer, partnerships, content, events) and combining them effectively

• Strong judgment and prioritisation skills: able to focus on the highest-impact opportunities in a fast-moving environment

• Strong instinct for what resonates in the German market, with the ability to guide high-quality, locally relevant marketing across the funnel

• Comfortable owning outcomes end-to-end and being accountable for results

• Able to operate both strategically and hands-on when needed

• Fluent in German and English (written and spoken)with a deep understanding of the German market, including cultural dynamics and consumer behaviour

• Pragmatic, low ego, and adaptable

• Comfortable operating in ambiguous environments where the playbook doesn’t yet exist

• Motivated by impact and excited to build

• Experience in marketplaces, creator-driven platforms, or community-led products is a plus

• Familiarity with influencer and creator ecosystems is a plus

• Generous Holiday and Time off Policy

• Health Insurance options including Medical, Dental, Vision

• Work From Home Support

  • Home office setup allowance

  • Monthly allowance for cell phone and internet

• Care benefits

  • Monthly allowance for wellness

  • Annual allowance towards Childcare

  • Lifetime benefit for family planning, such as adoption or fertility expenses

• Retirement; Pension plans internationally

• Monthly allowance to dogfood the app

  • All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).

• Parental Leave

  • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements, which take precedence.

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.