Job Description
As the Head of Franchise for LEGO Botanicals and LEGO Art, you will drive strategic growth and innovation across two complementary and synergistic businesses, as well as lead the exploration of new product opportunities in the adjacent space of design and interior decor!
Core Responsibilities:
Strategic Vision: Develop long-term strategies for LEGO Botanicals, LEGO Art, as well the bigger territory of decor for adults in alignment with broader organizational goals and market trends.
Portfolio & Marketing: Lead product portfolio and marketing strategy to establish the LEGO brand’s impact in adult lifestyle spaces—focusing on innovation, breakthrough Go-to-Market that shift perceptions of the brand from “children’s toy” only to a design & creative medium.
Franchise Accountability: Oversee business strategy and execution for LEGO Botanicals and LEGO Art, ensuring they meet commercial objectives. Drive alignment between different franchises to optimize performance.
Leadership: Hold direct people leadership responsibility to a team of global marketeers as well as end-to-end decision mandate on the franchise cross-functional teams’ output.
Play your part in our team succeedingIn Product and Marketing Development (PMD), the global Product Groups (PGs) drive business performance, product portfolio, and global Consumer Group and/or Passion strategies. As part of the Adult Consumer Group leadership team, you will co-lead the bigger Adult CG organization, contributing to capability building, team development, and talent management. You’ll work alongside other Franchise leads to further the adult consumer group growth agenda externally and internally.
The Adults business is one of the fastest growing within the company, with an ever-expanding portfolio and marketing agenda to further expand the LEGO brand’s footprint and legacy beyond the playroom and in people’s homes and lives. This role puts you in the pilot’s seat of the next leg of this audience’s growth journey!
Do you have what it takes?
Extensive Experience in global brand, marketing, and business within the B2C sector, with a strong track record in brand development. MBA-level experience is an advantage but not required.
Art/ Design/Fashion Enthusiast: Deep cultural knowledge and a genuine curiosity to become an expert in the décor/ design space. Professional experience within these industries is a huge plus.
Human Insight: A believer in the power of human insights to unlock growth
Creative Innovator: Ability to bring fresh, original approaches to transition the LEGO brand from toy for kids to pop culture icon for adults.
Audience-Centric Approach: Passionate about serving and understanding our audiences and their passions.
Intuitive Decision-Maker: Data-driven and insight driven- with an ability to meld the art and science of marketing to transform information into impactful ideas.
Strategic Visionary: Skilled in crafting and conveying complex business strategies simply.
Effective leader: strong storytelling and presentation skills, experienced in team development. Embodying LEGO® values, while excelling in collaborative and influential discussions.
Global Events Expertise: Skilled in marketing and activations for major events.
Partner Management: Experience working with and managing IP partners, celebrities/influencers/artists.
Adult Marketing Savvy: Expertise in engaging and marketing to adult/ women audiences.
Please share in English your CV, motivational letter, and a portfolio or compilation of a few of your best work cases (maximum upload size per file is 5 MB) or share a link clearly highlighted in the CV.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Extensive experience in global brand, marketing, and B2C business with a strong track record in brand development
- Experience in people leadership and team development, managing global marketing teams
- Proven ability to develop long-term strategic visions and convey complex business strategies simply
- Expertise in portfolio and marketing strategy, including go-to-market execution and commercial accountability
- Data- and insight-driven decision making, with strong human insight capability
- Creative innovation skills to shift brand perceptions and drive cultural relevance
- Strong storytelling and presentation skills
- Professional experience or deep cultural knowledge in art, design, or fashion
- Experience in global events marketing and activations
- Experience managing partners, IP collaborations, influencers, or artists
- Expertise engaging adult (including women) audiences
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
