Within 1 month, you will:
- Experience a comprehensive onboarding that includes insight into our team, culture, and product
- Collaborate with our North American Paid Marketing Manager to create your 1st marketing experiments on paid channels
- Upskill on how to manage our remarketing campaigns
Within 3 months, you will:
- Own the North American Demand Gen budget
- Be accountable for achieving our North American SQL targets (Sales Qualified Leads)
- Work closely with the North American Paid Media Manager on allocating budget across channels
- Define and execute your marketing experiment roadmap to monitor & improve all marketing touchpoints
- Partner with North American BDRs to improve lead follow up and increase the conversion rate of MQLs (Marketing Qualified Lead) to SQLs
- Be the North American Sales team point of contact for all marketing-related questions
Within 6 months, you will:
- Collaborate with the rest of the North American marketing team (Paid Media Manager, Copywriter, Event manager, Product Marketing team, Brand team) to create more ambitious & complex campaigns
- Unlock new acquisition channels to scale demand generation in North America
- Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry
Within 12 months, you will:
- Convert the learnings from your marketing experiments into strategic insights to build the North America marketing roadmap
The Skill Set
- Min. 2 years experience in Demand Generation in B2B SaaS, owning a budget and a target (SQL/opportunities/pipe), interacting with a sales team
- Good understanding of SEM (Google Ads) and Social (LinkedIn/Facebook Ads): you understand what our Paid Marketing Manager does and can challenge them
- Good command of marketing automation tools (Marketo, Hubspot) and Salesforce
- Data-focus: you start with numbers. You’re driven by performance.
- Attention to detail: you know how to launch a campaign without a glitch and catch every typo
- Analytical skills: you quickly create reports and analyze performance methodically to identify bottlenecks
- Autonomy and Project Management: you’re a problem solver who knows how to conduct projects on your own.
- Written communication: your written communication is structured and crystal-clear
- Experience with ABM campaigns is a plus
- Enthusiasm for our culture explained here: https://bit.ly/Convexity_360L
What We Offer
- Compensation: Pay structure includes base salary, variable incentive pay, and company equity 📈
- Benefits/Perks: Comprehensive health insurance starting your first day of employment 🏥 RRSP contribution matching 🏦 Generous parental leave 👶 Professional development opportunities through our own platform 📚
- Balance: We offer unlimited days of annual PTO 🌴 5 days for sick leave 🤒 Holiday time in accordance with the Ontario Holiday Calendar 🗓 We are a remote-first organization and promote flexible work hours 🏠
- Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity. Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group’s activities and providing a quick path to impact 🤝
- Corporate Social Responsibility: Review our CSR Charter:360learning.com/blog/corporate-social-responsibility-charter 🌎🌏🌍
- Culture: A framework that will help you make an impact - envision our way of working and our Convexity Culture:https://bit.ly/Convexity_360L & find out more about the teams, product and processeshttps://bit.ly/42H1ggC 🚀👩🏻💻🏆
Interview Process
- Screening call with the Talent Acquisition Manager
- Interview with Global Director of Demand Generation
- Homework case study & Debrief with VP Marketing + Global Director of Demand Generation
- Team & Culture-fit Interview with US Paid Marketing Manager + VP Marketing + VP Sales US
- References
- Offer!
Top Skills
What the Team is Saying
What We Do
Performance-driven learning & development teams achieve business impact with 360Learning. L&D teams leverage AI and collaborative learning to pinpoint skills gaps, capture knowledge from experts, and deliver it to learners when needed most. 360Learning’s learning platform is equipped with powerful LMS automation, collaborative learning Academies, tools to create a top-notch learner experience, and an AI-powered Skills ontology to activate skills-based learning. Employees upskill, customers learn, and partners are trained—all from one place.
360Learning partners with 2,500+ companies to deliver impactful learning. Founded in 2013, the company has raised $240 million and built a team of 400+ across New York, Paris, London, and Germany. 360Learning pioneered collaborative learning, launched the first AI certification for L&D, and founded the L&D Collective community to foster knowledge sharing and relationship building.
Why Work With Us
We are powered through our culture called Convexity (more info here: http://bit.ly/Convexity_360L). We focus a lot on making an impact, but also maintaining "Your Life, Your Way", where we believe you can be successful anywhere. We are strong-believers in documenting our process, sharing continuous feedback and having low authority.
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360Learning Teams
360Learning Offices
Remote Workspace
Employees work remotely.
360Learning is a remote-first employer. We have entities in France, the UK, Germany, Spain, the US, and Canada. We also offer a monthly allowance for our remote employees to create a productive workspace at home, or to rent a co-working space.
