Head of Business Unit

Reposted 2 Days Ago
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Herzliya, ISR
In-Office
Senior level
Healthtech
Changing the field of digital healthcare, making it simple and accessible to everyone
The Role
Lead and scale a B2C online marketplace end-to-end with full P&L ownership. Set strategy, drive growth, profitability, and unit economics. Own sales, business development, marketing, product prioritization, operations, and finance. Hire and lead a distributed cross-functional team, optimize funnels/CRO, and use data to inform decisions.
Summary Generated by Built In
Description

We're looking for a highly strategic and hands-on Head of Business Unit to lead and scale a fast-growing B2C online marketplace and comparison platform as its most senior operator, effectively running the business end to end.

This is a full general-management role: you own the P&L, set the strategy, and are personally accountable for growth, profitability, and the day-to-day performance of the entire business. You'll lead across sales, marketing, business development, product, and operations, combining sharp commercial and financial judgment with a builder's willingness to get into the details.

The ideal candidate is a B2C expert who has run (or been the clear #2 on) a product or business unit. Someone who understands growth, funnels, and monetization, can carry a revenue number, and knows how to lead a cross-functional, distributed team to measurable results.

Responsibilities

Business ownership & strategy

  • Own the full P&L and the overall performance of the business: revenue, margin, and profitability.
  • Define and execute the company strategy across growth, profitability, and scalability.
  • Set targets, budgets, and forecasts; manage unit economics and hold the business accountable to them.
  • Identify new opportunities to expand the business and open new revenue streams.

Sales & business development

  • Directly own the sales function and its revenue targets: pipeline, conversion, and retention of customers/partners.
  • Lead business development: partnerships, new channels, and deals that grow the top line.
  • Build the commercial motion and the incentives, processes, and reporting behind it.

Marketing & growth

  • Own the marketing strategy across all channels (paid, organic, CRM, lifecycle).
  • Optimize acquisition, retention, and monetization; continuously improve ROI and CAC/LTV.
  • Stay hands-on with website performance, funnels, CRO, and overall user experience.

Product

  • Partner with (or directly steer) the product and web teams to prioritize a roadmap that moves the business metrics.
  • Use data and customer insight to drive product and pricing decisions.

Operations & finance

  • Own operational execution and the systems that keep the business running efficiently.
  • Drive data-informed decision-making across every function.

Team & leadership

  • Lead, hire, and scale a cross-functional, distributed team (sales, marketing, product, web, operations) across locations.
  • Build a high-performing, accountable, results-driven culture.
Requirements
  • Proven experience running or co-running a B2C product or business unit, with real ownership of outcomes.
  • Strong business and financial acumen: full P&L ownership and unit economics.
  • Track record of owning a revenue number: sales leadership and/or business development.
  • Strong marketing and growth background (performance marketing a strong advantage).
  • Hands-on with web, funnels, and conversion optimization (CRO).
  • Experience working closely with or directly managing product teams.
  • Proven leadership of cross-functional and distributed teams.
  • Highly analytical and data-driven; comfortable making decisions from numbers.
  • Entrepreneurial, hands-on, ownership mindset.
  • Experience operating in a global / cross-border environment.
  • Fluent English (spoken and written) - a must.
  • German: a strong advantage (not a must).

Skills Required

  • Proven experience running or co-running a B2C product or business unit
  • Full P&L ownership and strong financial acumen, managing unit economics
  • Track record of owning a revenue number; sales leadership and/or business development experience
  • Strong marketing and growth background
  • Performance marketing experience
  • Hands-on experience with web, funnels, and conversion optimization (CRO)
  • Experience working closely with or managing product and web teams
  • Proven leadership of cross-functional, distributed teams
  • Highly analytical and data-driven; comfortable making decisions from numbers
  • Entrepreneurial, hands-on, ownership mindset
  • Experience operating in a global / cross-border environment
  • Fluent English (spoken and written)
  • German language ability
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The Company
119 Employees

What We Do

Helfy is building one of the world’s leading digital healthcare platforms - seamlessly connecting patients, doctors, and pharmacies through an integrated telehealth ecosystem. Through the DoktorABC platform, Helfy serves 1M➕ patients, providing a simple and high-quality digital healthcare experience from consultation to medication delivery. Our platform enables patients to: ▪️ Consult certified doctors for 40+ health and lifestyle conditions ▪️ Access 500+ partner pharmacies in real time ▪️ Receive fast and secure delivery of 5,000+ medications Helfy currently operates across Germany, France, and Switzerland, with upcoming expansion to the United Kingdom and the United States. Our mission is to provide innovative and immediate access to medical treatment, allowing patients to spend less time waiting and more time living.

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