Brand-Led Growth Manager

We’re looking for a strategic and commercially minded Brand-Led Growth Manager to lead and scale Procore’s brand-to-pipeline engine across the APAC region. This is a 12 month maternity leave cover.  This pivotal role will be responsible for transforming brand equity and thought leadership into measurable business impact, driving awareness, credibility, engagement, and downstream pipeline and ARR growth.

You will own the end-to-end strategy and orchestration of Procore’s flagship brand and authority-building programmes, translating global positioning and intellectual property into high-impact, locally relevant campaigns that move priority audiences through the funnel.

Sitting at the intersection of Brand, Demand, and Expand, you will ensure Procore shows up consistently, credibly, and distinctively across APAC’s priority segments, while maintaining a clear line of sight to commercial outcomes.

This role is based in Sydney, Australia, and reports to the Senior Director of Integrated Marketing and is a 12 month maternity cover. 
 

What You Will Do

Own and scale APAC’s brand-led growth engine

• Lead strategy for flagship all-audience programmes: AI Initiatives, ROI Report, Innovation Summit, and Virtual Executive Forum.

• Build repeatable campaign blueprints that connect brand investment to measurable pipeline impact.

• Design programmes that engage buying groups and accelerate demand creation.
   

Translate thought leadership into commercial momentum

• Partner with the Director of Industry Insights to operationalise global Thought Leadership Pillars into APAC marketing programmes.

• Convert insight-led content into campaigns that support regional growth priorities.

• Bridge insight development and market execution, balancing credibility with revenue relevance.
   

Act as the global-to-local brand orchestrator

• Act as APAC’s strategic filter for global brand initiatives, determining what to localise, adapt, scale, or sequence.

• Advocate for APAC market needs within global planning cycles.

• Maintain brand consistency while maximising regional commercial impact.
   

Integrate Brand with Demand and Expand motions

• Partner across Campaigns, Digital, Events, Customer Marketing, and Sales Enablement to ensure brand programmes directly support demand and expansion plays.

• Design for both digital and sales-assisted buying journeys.

• Align brand outputs to inbound, outbound, and ABM priorities, without owning channel execution..
   

Drive performance visibility and continuous optimisation

• Define success metrics across awareness, engagement, pipeline, and revenue.

• Track performance trends and translate insights into optimisation actions.

• Communicate impact clearly to senior stakeholders and GTM leadership.
   

What We Are Looking For

• 8+ years in brand, thought leadership, or integrated marketing in B2B SaaS or technology.

• Proven success leading large-scale, multi-channel brand or authority-building programmes.

• Strong commercial acumen — clear understanding of how brand drives pipeline and ARR.

• Experience in global-to-local marketing models.

• Exceptional narrative development and messaging capabilities.

• Data-informed, with strong analytical and measurement discipline.

• Collaborative and influential across Marketing, Sales, Success, and Product.

• Strategic thinker with executional rigour and strong executive communication skills.
   

KPIs & Success Metrics

Pipeline & Revenue

• HVMQL volume and quality influenced by brand programmes

• MQL contribution from brand-led initiatives

• Pipeline generated and influenced by flagship programmes

• ARR contribution tied to brand-led growth motions

• Funnel conversion rate improvements driven by brand engagement
   

Brand & Market Impact

• Brand reach and priority audience growth

• Share of voice within key segments

• Awareness lift across priority personas

• Engagement quality with thought leadership assets

• Branded demand signals (search, direct traffic)
   

Operating Effectiveness

• Programme ROI and spend efficiency

• Campaign velocity from insight to execution

• Cross-functional alignment health

• Executive visibility and narrative clarity

Base Pay Range:

This role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.