Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
Toast’s Marketing Operations AI team is the central team responsible for improving marketing performance, quality and efficiency with AI. As the team’s AI Solutions Specialist for Web, you’ll build the AI workflows and experiences that speed up web production and increase website conversion. You’ll also help drive AI adoption and fluency across the broader marketing org. You’ll be a part of the Marketing Operations AI Team, with a dotted line to Web & eCommerce, and work with Web Platform, CRO, PMM, SEO, Legal and Brand.
A day in the life (Responsibilities)
In your first 6 months: you’ll measurably cut web production cycle time and lift visit-to-opportunity conversion through AI-powered site experiences.
Web production responsibilities
- Map the page and copy the production process, including the SEO, PMM, Legal and Brand checkpoints, and build AI workflows that cut cycle time and rework.
- Standardize requirements intake with templates, intake agents and automated briefs.
- Build efficiencies in Contentful, its plug-ins and connected tools with Web Platform engineering.
- Find and fix bottlenecks in the web scrum process, from prioritization through deployment.
Website experience responsibilities
- Assist in building AI-powered experiences that improve visit-to-opportunity conversion.
- Build first-party AI tools for use on the Web, including prompts and evals.
- Configure and improve third-party tools: on-site chat, data enrichment, voice AI and personalization.
- Set guardrails for AI on the public website with Legal, Brand and Privacy.
- Define success metrics, run experiments to prove impact, and monitor live tools.
Scale responsibilities
- Build reusable systems, and document playbooks so teams can run tools on their own.
- Share what works beyond the Web through demos, training and office hours, and help shape marketing’s AI standards and tools.
- Advise on build vs. buy decisions.
What you'll need to thrive (Requirements)
- 5+ years in web operations, web production, CRO/growth, marketing technology or solutions engineering, with recent hands-on AI building.
- Shipped AI agents or automated workflows that teams use every day.
- Experience running or redesigning a website production process (CMS, intake, review, release). Contentful preferred.
- Experience designing experiments and tying website changes to pipeline.
- Experience with evals, monitoring and guardrails for customer-facing AI.
- Clear communicator with technical and non-technical teams, with experience training others on new tools. Works independently end to end.
Special Sauce* (Nice to Haves)
- On-site chat, chatbot, voice AI or personalization tools.
- LLM APIs and agent tooling (Anthropic, OpenAI, Gemini, MCP, RAG) and automation platforms (Zapier, Workato, n8n).
- AI governance: legal review, accessibility, privacy and consent.
- Web-to-CRM lead flow: forms, enrichment, routing, attribution. Clay is a plus.
AI at Toast
At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.
Our Total Rewards Philosophy
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy.
How Toast Uses AI in its Hiring Process
Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance. To learn more: https://careers.toasttab.com/ai-in-hiring
Our Approach to Hybrid Working
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast
People Are the Secret Ingredient in Our Recipe for Success
At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast. We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work—raising the bar in delivering exceptional experiences for our customers and each other.
Apply today!
Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [email protected].
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For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Skills Required
- 5+ years of experience in web operations, web production, CRO or growth, marketing technology, or solutions engineering, including recent hands-on AI building.
- Experience shipping AI agents or automated workflows used by teams daily.
- Experience running or redesigning website production processes involving CMS, intake, review, and release.
- Experience with Contentful is preferred.
- Experience designing experiments and connecting website changes to pipeline outcomes.
- Experience with evaluations, monitoring, and guardrails for customer-facing AI.
- Clear communication skills with technical and non-technical teams, including experience training others on new tools.
- Ability to work independently and deliver end to end.
- Experience with on-site chat, chatbots, voice AI, or personalization tools.
- Experience with LLM APIs and agent tooling such as Anthropic, OpenAI, Gemini, MCP, or RAG.
- Experience with automation platforms such as Zapier, Workato, or n8n.
- Experience with AI governance, legal review, accessibility, privacy, and consent.
- Experience with web-to-CRM lead flow, enrichment, routing, attribution, or Clay.
What the Team is Saying
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Toast Compensation & Benefits Highlights
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Leave & Time Off Breadth — Time off options include flexible/unlimited PTO, multiple leave programs, paid holidays, volunteer time, and a paid sabbatical after five years. These are consistently presented as standout elements of the package.
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Parental & Family Support — Paid parental and family leave are described as generous for all parents, with added family-forming benefits and subsidized backup child/adult care. This breadth extends to adoption/fostering support and fertility guidance or stipends.
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Wellbeing & Lifestyle Benefits — Wellbeing resources include free therapy and coaching, financial education, and wellness stipends. Work‑enablement stipends and other lifestyle perks are also highlighted.
Toast Insights
What We Do
Toast is the all-in-one platform built for restaurants of all sizes. Toast provides a single platform of software as a service (SaaS) products and financial technology solutions that give restaurants everything they need to run their business, including point of sale, payments, supplier management, digital ordering and delivery, marketing and loyalty, and team management. By serving as the restaurant operating system across dine-in, takeout, and delivery channels, Toast helps restaurants increase revenue, streamline operations and deliver amazing guest experiences.
Why Work With Us
Our recipe for an awesome workplace: One splash of friendship A dollop of impact A sprinkle of no hierarchy & A heavy spoonful of individuality Mix these ingredients in a fast-paced and hardworking environment. Best paired with a side of interesting people who always bring their whole selves to work. *100% Sunday scary free
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Toast Teams
Toast Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
