Role Overview
We are looking for a Growth Specialist with a strong content
background to drive growth for the Egyptian market. This role sits at the
intersection of marketing, sales, customer success, and culture coaching, with
a clear mandate to increase lead acquisition, improve lead quality, and build
market awareness through smart, cost-efficient growth tactics.
- Own and drive growth initiatives across the Egyptian market
- Increase lead generation volume and improve lead quality across
channels
- Optimize messaging and positioning based on market feedback and
data insights
- Plan and execute multi-channel growth campaigns (LinkedIn, email,
organic, etc.)
- Build and manage email marketing and lead nurturing campaigns
- Leverage CRM and engagement data to continuously refine targeting
and messaging
- Develop and manage organic content, including blogs, social media,
and website content
- Support thought leadership by ghostwriting for key leaders in Egypt
- Collaborate closely with Sales, Marketing, Customer Success, and
Culture Coaching teams to align on growth priorities
- Test and implement growth hacks and experiments to improve
conversion and acquisition
- This job description may be updated or expanded from time to time
based on business needs and organizational priorities.
Requirements
- 3–4 years of hands-on experience in growth, marketing, or
content-driven roles
- Strong background in content creation (writing, storytelling,
messaging)
- Bachelor’s degree in Mass Communication, Business, Marketing, or a
related field
- Experience working in a B2B environment is a strong plus
- Experience in subscription-based businesses with retention focus is
a plus
- Strong analytical mindset with the ability to translate data into
actionable insights
- Excellent communication and stakeholder management skills
- Ability to work cross-functionally and operate in a fast-paced
environment
Success Metrics
- Increase in qualified leads (SQLs)
- Improvement in lead-to-opportunity conversion rates
- Growth in inbound and organic traffic
- Engagement and performance of content across channels
- Contribution to pipeline and revenue growth
This role is ideal for someone who combines strong content skills with a
growth mindset and is excited to build, test, and scale what works in a dynamic
market.
Skills Required
- 3–4 years of hands-on experience in growth, marketing, or content-driven roles
- Strong content creation skills, including writing, storytelling, and messaging
- Bachelor’s degree in Mass Communication, Business, Marketing, or a related field
- Strong analytical mindset and ability to translate data into actionable insights
- Excellent communication and stakeholder management skills
- Ability to work cross-functionally in a fast-paced environment
- Experience working in a B2B environment
- Experience in subscription-based businesses with a retention focus
What We Do
Great Place To Work® is a global workplace-culture organization that helps employers measure employee experience, benchmark and improve workplace culture, and build high-trust workplaces. It provides recognition programs, certification, employee surveys, Best Workplaces rankings, and practical tools that strengthen employer brands, attract talent, and support organizational performance. Its mission is to help every place become a great place to work for all.
