Growth Specialist

Role Overview

We are looking for a Growth Specialist with a strong content background to drive growth for the Egyptian market. This role sits at the intersection of marketing, sales, customer success, and culture coaching, with a clear mandate to increase lead acquisition, improve lead quality, and build market awareness through smart, cost-efficient growth tactics.

• Own and drive growth initiatives across the Egyptian market
  
• Increase lead generation volume and improve lead quality across channels
  
• Optimize messaging and positioning based on market feedback and data insights
  
• Plan and execute multi-channel growth campaigns (LinkedIn, email, organic, etc.)
  
• Build and manage email marketing and lead nurturing campaigns
  
• Leverage CRM and engagement data to continuously refine targeting and messaging
  
• Develop and manage organic content, including blogs, social media, and website content
  
• Support thought leadership by ghostwriting for key leaders in Egypt
  
• Collaborate closely with Sales, Marketing, Customer Success, and Culture Coaching teams to align on growth priorities
  
• Test and implement growth hacks and experiments to improve conversion and acquisition
  
• This job description may be updated or expanded from time to time based on business needs and organizational priorities.
  

 Requirements

• 3–4 years of hands-on experience in growth, marketing, or content-driven roles
  
• Strong background in content creation (writing, storytelling, messaging)
  
• Bachelor’s degree in Mass Communication, Business, Marketing, or a related field
  
• Experience working in a B2B environment is a strong plus
  
• Experience in subscription-based businesses with retention focus is a plus
  
• Strong analytical mindset with the ability to translate data into actionable insights
  
• Excellent communication and stakeholder management skills
  
• Ability to work cross-functionally and operate in a fast-paced environment
  

 Success Metrics

• Increase in qualified leads (SQLs)
  
• Improvement in lead-to-opportunity conversion rates
  
• Growth in inbound and organic traffic
  
• Engagement and performance of content across channels
  
• Contribution to pipeline and revenue growth
  

 This role is ideal for someone who combines strong content skills with a growth mindset and is excited to build, test, and scale what works in a dynamic market.