Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
The Growth Marketing Manager leads marketing strategy and execution to drive awareness, acquisition, activation, and usage of GCash products, with a strong focus on measurable growth outcomes, funnel optimization, and ROI.
In GCash’s international payments context, the role translates product capabilities into clear customer messaging, works closely with Product and Partnerships, and manages campaigns across digital, in-app, and partner channels.
You will be responsible for the following:
- Understand the entire business end-to-end, focusing on KPIs and which levers affect the overall business target including product take up across different channels, merchant performance, and repayment performance.
- Understand the users’ pain points, delight points, and turn them into actionable steps based on feedback and data available.
- Deep analysis of business and user metrics across different report formats, in response to proposed initiatives and experimentation.
- Organization and presentation of data driven analyses, initiatives, and post mortems.
- Lead the exchange of ideas through close collaboration between cross-functional teams (marketing, data science, UX, business intelligence, etc.)
- Prioritize, optimize, plan, execute and oversee end-to-end process of growth initiatives for the traveller segment
- Coordinates with internal and external partners (commercial, enterprise, merchant partners, etc.) for campaigns enablement, promo partnerships, and merchant discount rates.
- Drive traffic to websites, landing pages, social media, and ultimately app conversions
We are looking for:
- Self-starter, willing to learn fast, and with obsession about the customer. Entrepreneurial mindset and passion for financial inclusion.
- Excellent communication skills both verbally and in writing for data visualization and storytelling.
- Data driven with clear understanding of data, analytics, business metrics, user metrics, and statistics. Understanding the importance of accuracy, credibility, and consistency.
- Strong interpersonal skills
- Strong business acumen is a plus.
- Experience in multi-segment or platform-based businesses is a plus (e.g., fintech, travel, marketplaces)
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package
What We Do
Mynt is the first and only duacorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans. Mynt, through its fintech operations, is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.
