The Role
Drive customer acquisition, engagement, and retention through paid social campaigns. Responsibilities include media buying, campaign optimization, audience targeting, creative and A/B testing, budget allocation, performance analysis, asset workflow management, and collaboration with marketing, creative, analytics, product teams, agencies, and advertising partners.
Summary Generated by Built In
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Growth Marketing Associate, you'll help drive customer acquisition, engagement, and retention through high-impact paid social campaigns across our apps. You'll work at the intersection of media strategy, creative execution, and performance optimization, bringing campaigns to life that reach millions of sports and gaming fans. In this role, you'll collaborate across Marketing, Creative, Analytics, Product, and external partners to deliver measurable business results while helping shape the future of our paid social programs. In a fast-paced environment where data drives decision-making, you'll have the opportunity to test new ideas, uncover insights, and make an immediate impact on growth.
What You'll Do
What You'll Bring
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The Crown Is Yours
As a Growth Marketing Associate, you'll help drive customer acquisition, engagement, and retention through high-impact paid social campaigns across our apps. You'll work at the intersection of media strategy, creative execution, and performance optimization, bringing campaigns to life that reach millions of sports and gaming fans. In this role, you'll collaborate across Marketing, Creative, Analytics, Product, and external partners to deliver measurable business results while helping shape the future of our paid social programs. In a fast-paced environment where data drives decision-making, you'll have the opportunity to test new ideas, uncover insights, and make an immediate impact on growth.
What You'll Do
- Develop and execute media buying and paid social media strategies across digital platforms to support customer acquisition and retention goals.
- Launch, manage, and optimize paid social campaigns, leveraging audience targeting, bidding strategies, creative testing, and budget allocation to maximize performance.
- Identify and execute A/B tests across creative, messaging, audience segmentation, and campaign structure to uncover insights and improve results.
- Partner with Creative, Brand, and Product teams to develop innovative ad concepts and deliver engaging campaigns.
- Analyze campaign performance and communicate actionable insights, recommendations, and results to cross-functional stakeholders.
- Collaborate closely with the Marketing Analytics team to evaluate performance trends, measure incremental impact, and inform future campaign strategies.
- Manage the creative workflow and asset delivery process for key acquisition and retention initiatives across paid social channels.
- Build and maintain strong relationships with external agencies, platform representatives, and advertising partners to stay informed on emerging opportunities and best practices.
What You'll Bring
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- At least 1 year of experience in digital marketing, performance marketing, media buying, paid social advertising, or a related field.
- Experience managing or supporting campaigns within paid social advertising platforms.
- Knowledge of digital media optimization principles, including A/B testing, audience targeting, campaign measurement, and bidding strategies.
- A data-driven mindset with the ability to analyze campaign performance and translate findings into actionable recommendations.
- Strong organizational skills and attention to detail, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Strong communication and collaboration skills, working effectively with cross-functional teams and external partners.
- The ability to work from 11 a.m. to 8 p.m. Bulgarian time.
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field
- At least 1 year of experience in digital marketing, performance marketing, media buying, paid social advertising, or a related field
- Experience managing or supporting campaigns within paid social advertising platforms
- Knowledge of digital media optimization principles, including A/B testing, audience targeting, campaign measurement, and bidding strategies
- Ability to analyze campaign performance and translate findings into actionable recommendations
- Strong organizational skills and attention to detail, with the ability to manage multiple priorities and meet deadlines
- Strong communication and collaboration skills with cross-functional teams and external partners
- Ability to work from 11 a.m. to 8 p.m. Bulgarian time
What the Team is Saying
Nir
Senior DevOps Engineer
Ivett
Office Administration Manager
Mincho
Software Engineering Manager
Kalina
Senior Lead QA Engineer
Michelle
Lead Site Reliability Engineer
Sarah
Senior Manager, Product Research
Nate
Associate Product Manager
DraftKings Compensation & Benefits Highlights
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Parental & Family Support — Parental leave is described as 14 weeks of 100% paid globally, with additional family-building support for fertility, adoption, and surrogacy as well as lactation and U.S. backup-childcare resources. These offerings are repeatedly highlighted as standout strengths.
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Leave & Time Off Breadth — Flexible/unlimited PTO in the U.S. is frequently cited as a strong perk that helps employees manage schedules and time away. Feedback suggests time off is a notable bright spot within the overall package.
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Healthcare Strength — U.S. employees have multiple medical plan options plus dental and vision, complemented by mental-health resources such as Lyra, Calm, an EAP, and wellness programs. The breadth of health coverage and wellbeing tools is positioned as a core advantage.
DraftKings Insights
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The Company
What We Do
It's simple, at DraftKings, we believe life is more fun when you're in on the action. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best, most trusted, and most customer-centric destination for our players. We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Why Work With Us
Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. Ready to own what’s next?
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DraftKings Teams
DraftKings Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our flexible hybrid policy empowers team members to work where they’re most productive—whether at home or in our collaborative offices. We trust our teams to choose what works best for them to thrive and innovate.
Typical time on-site:
Flexible
