The Crown Is Yours
As a Growth Marketing Senior Associate, you'll bring high-impact digital campaigns to life across key acquisition and retention moments. You'll play an integral role on the Growth Marketing team, developing media strategies, managing campaigns, and using performance insights to uncover opportunities for growth. Working across teams, you'll help shape compelling campaigns that reach the right audience and support our broader marketing goals.
What You'll Do
- Develop digital media buying strategies across paid social, programmatic, and paid search channels to support acquisition and retention goals.
- Launch and optimize new customer acquisition campaigns across digital channels, using performance data to drive key performance indicators and broader Growth Marketing goals.
- Design and execute A/B tests to uncover insights that improve campaign performance and inform future strategies.
- Develop new advertising concepts and work across Creative, Brand, Marketing, and Operations teams to bring compelling campaigns to market.
- Analyze campaign performance alongside the Marketing Analytics team, translating data into actionable insights and recommendations for continued optimization.
- Manage the creative workflow and delivery for critical acquisition and retention moments, keeping cross-functional teams aligned on priorities and timelines.
- Lead day-to-day communication with external agencies and advertising partners to drive execution and campaign performance.
What You'll Bring
- Bachelor's degree in Marketing, Business, Economics, Mathematics, or a related field.
- At least 2 years of experience in digital marketing.
- Experience with digital media optimization, including A/B testing, analyzing media performance, and working with automated or manual bidding approaches.
- A strong understanding of digital advertising inventory, platforms, and media buying best practices.
- Strong organizational skills and attention to detail, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Proficiency with artificial intelligence tools, including Claude.
- The ability to work from 11 a.m. to 8 p.m. Bulgarian time.
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
Skills Required
- Bachelor’s degree in Marketing, Business, Economics, Mathematics, or a related field
- At least 2 years of experience in digital marketing
- Experience with digital media optimization, including A/B testing, media performance analysis, and automated or manual bidding approaches
- Strong understanding of digital advertising inventory, platforms, and media buying best practices
- Strong organizational skills and attention to detail, with the ability to manage multiple priorities and deadlines
- Proficiency with artificial intelligence tools, including Claude
- Ability to work from 11 a.m. to 8 p.m. Bulgarian time
What the Team is Saying
DraftKings Compensation & Benefits Highlights
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Parental & Family Support — Parental leave is described as 14 weeks of 100% paid globally, with additional family-building support for fertility, adoption, and surrogacy as well as lactation and U.S. backup-childcare resources. These offerings are repeatedly highlighted as standout strengths.
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Leave & Time Off Breadth — Flexible/unlimited PTO in the U.S. is frequently cited as a strong perk that helps employees manage schedules and time away. Feedback suggests time off is a notable bright spot within the overall package.
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Healthcare Strength — U.S. employees have multiple medical plan options plus dental and vision, complemented by mental-health resources such as Lyra, Calm, an EAP, and wellness programs. The breadth of health coverage and wellbeing tools is positioned as a core advantage.
DraftKings Insights
What We Do
It's simple, at DraftKings, we believe life is more fun when you're in on the action. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best, most trusted, and most customer-centric destination for our players. We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Why Work With Us
Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. Ready to own what’s next?
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our flexible hybrid policy empowers team members to work where they’re most productive—whether at home or in our collaborative offices. We trust our teams to choose what works best for them to thrive and innovate.
