**This is a 1 year maternity cover contract, of which the 3 months are fully office based in our Windsor, UK office.
Overview
The Global Manager of Search Marketing & Paid Media will serve as a hands-on, global leader for InterSystems search marketing strategy (both paid and organic) and paid media initiatives, including LinkedIn, content syndication, content sponsorship, and programmatic advertising.
The ideal candidate is a data-driven leader with extensive experience collaborating across teams to build, measure, benchmark and optimize comprehensive demand generation campaigns. S/he will play a critical role in InterSystems success as the person responsible for identifying and sharing key insights and optimizations with regional teams across the globe.
Responsibilities
- Develop and implement complex, global search marketing strategies that enhance brand visibility, drive highly engaged website traffic, and generate qualified leads across numerous geographies and market segments.
- Oversee and optimize SEO efforts, including keyword research, to improve organic search rankings, increase website visibility and enhance InterSystems global content strategy.
- Gather and share insights that inform SEO, keyword bidding, budget allocation and channel optimization, fostering a culture of knowledge sharing and continuous improvement.
- Stay up to date with industry trends, search engine algorithm updates, and emerging technologies (e.g., AI) to ensure our search marketing strategies remain innovative and effective.
- Lead all facets of paid media channel from strategy development through execution, analysis, and optimization; this includes Google Ads, LinkedIn, programmatic ads, and content syndication/sponsorship.
- Leverage a data-driven approach to optimize user journeys and campaign performance across key dimensions, including targeting, messaging, landing page optimization, and bid strategies.
- Provide self-service dashboards, monthly/quarterly reports and actionable recommendations to digital marketing team, internal marketing partners and agencies as needed.
- Collaborate with cross-functional teams, including content creators, designers, and developers, to align search marketing efforts with overall marketing initiatives.
Qualifications
- 8-10 years of digital marketing experience
- 5+ years overseeing search marketing efforts
- 5+ years managing with paid media campaign strategy & execution
- 3-5 years managing agency relationships
- Experience as leading subject matter expert for search marketing channels (paid & organic)
- Deep knowledge of user experience and mapping user journeys to achieve business goals
- Experience with SEO analytics tools such as Google Analytics, Google Search Console, SEMRush, Ahrefs, and Surfer
- Creative problem-solving skills
- Strong analytical skills, with the ability to understand and articulate the context, outcomes, impact of the analysis to a diverse audience
- Proven ability to handle multiple projects at once, with multiple stakeholders
Education and Training
- Bachelor's Degree or equivalent experience
About the InterSystems Marketing Department
Marketing works strategically with Business Units and Sales to manage relationships, win new business and retain existing clients. Marketing also provides strategic planning and communications counsel for key corporate initiatives, as well as tactical and creative support for areas throughout the organization. Broadly, Marketing is responsible for all corporate messaging and communications management.
About InterSystems
InterSystems, a creative data technology provider, delivers a unified foundation for next-generation applications for healthcare, finance, manufacturing, and supply chain customers in more than 80 countries. Our data platforms solve interoperability, speed, and scalability problems for large organizations around the globe to unlock the power of data and allow people to perceive data in imaginative ways. Established in 1978, InterSystems is committed to excellence through its 24×7 support for customers and partners around the world. Privately held and headquartered in Boston, Massachusetts, InterSystems has 38 offices in 28 countries worldwide. For more information, please visit InterSystems.com.
What the Team is Saying
InterSystems Compensation & Benefits Highlights
-
Leave & Time Off Breadth — A tiered PTO structure starts at a generous level and is complemented by separate paid holidays. Feedback suggests time off is a standout element from day one in the U.S.
-
Healthcare Strength — Comprehensive medical, dental, and vision coverage is paired with EAP and wellness offerings, with some onsite or near‑site services in select locations. Feedback suggests these benefits are consistently viewed as strong.
-
Retirement Support — A 401(k) with employer‑funded profit‑sharing is positioned as competitive with common match programs, alongside disability options and access to financial tools/advisors. Feedback suggests the overall design supports longer‑term financial planning.
InterSystems Insights
Similar Jobs
What We Do
InterSystems builds the software that makes complex systems work—reliably, securely, and at scale. For more than 45 years, we’ve been the information engine behind some of the world’s most mission-critical applications in healthcare, government, and business. Our data management, integration, and analytics technologies help organizations connect disparate systems, turn data into insight, and deliver better outcomes. From enabling interoperable healthcare and advancing clinical care, to powering national infrastructure and large-scale enterprise systems, our technology is used every day by millions of people in more than 80 countries. What sets InterSystems apart is not just what we build, but how we build it. We focus on long-term innovation, deep engineering excellence, and solving hard problems that truly matter. Our teams work closely with customers to tackle real-world challenges—often behind the scenes, but always at the heart of what keeps essential systems running. If you’re motivated by meaningful work, technical depth, and the opportunity to have a global impact, you’ll find it here.
Why Work With Us
Because we are a profitable, privately-held software company, we place our clients first in everything we do. You’ll work on meaningful, complex problems alongside deeply curious experts in a culture that values learning, ownership, and long-term growth—without the pressure of quarterly Wall Street demands.
Gallery
InterSystems Teams
InterSystems Offices
OnSite Workspace
InterSystems prioritizes in-person collaboration with majority on-site presence and some work from home flexibility that varies by region and office location.
