Job Description
Are you a modern, senior creative strategy leader who can shape breakthrough thinking on a global scale?
As Global Head of Strategy and Planning for Our LEGO Agency (OLA), you will lead the creative strategy for our work, helping shape culturally relevant, effective and imagination-fuelled ideas that take our campaigns, content and experiences to the next level.
Core Responsibilities
1. Thought leadership and marketing / creative effectiveness expert – industry profile and thought leader.
2. Lead and deliver breakthrough creative and channel strategies to take our creative work and campaigns to the next level.
3. Drive strategic integration across campaigns and across OLA organisations – including Commerce and Social.
4. Lead a global team of diverse creative strategy planners across brand and communications planning.
5. Strategic Partner to the product and marketing leaders inside the LEGO Group.
6. Play a role in Marketing Transformation and The LEGO Marketing Model – strategic partner and contributor.
7. Attract and retain the best strategic planning creative talent.
8. Exceptional senior stakeholder and communication skills – make the complex, simple.
9. Partner the OLA SVP and VP Creative on delivering the overall standard of work plus be a key member shaping the future of the overall agency.
Play your part in our team succeeding
Our LEGO Agency (OLA) is an organisation that focuses on delivering best in class, creatively excellent campaigns, content and experiences, insight driven and fit-for-purpose solutions across the LEGO Group.
The role of OLA Global Head of Creative Strategy and Planning is to be an inspiring and modern strategic planning leader capable of taking our work and brand to the next level in culture. Your super-power is to make the complex, simple and be culturally obsessed.
It is a key partner to the SVP Head of OLA and VP Global Creative. It is also a key member of the OLA global leadership team overall.
You will be a key influencer in the organisation, capable of playing your part in transforming our marketing model.
It requires leading a team of diverse strategic thinkers to seamlessly blend magic and logic to craft strategies that ignite the imaginations of the next generation of builders.
In this position you must embody the LEGO values whilst daring to disrupt the status quo, helping to create culturally defining ideas that are as exciting as the products we make.
Do you have what it takes?
Relevant agency or brand experience at the global level and holding a Chief Strategy Officer level or similar position.
Global brand experience – brand side or agency side. Global experience is necessary and ideally on a brand that was serving a range of audiences including kids.
Thought leader and innovator. You are a proven and highly regarded senior industry thought leader in creative effectiveness and strategy for popular and global iconic brands. You are innovative in your approaches and can see the big picture plus dive into the details.
Modern. You are a modern senior strategy planning leader who merges the worlds of brand, creative and channel effortlessly. You are super fluent in OESP including social and integrated marketing.
Creative champion and excellence. You are passionate about the work and have a proven track record in creative excellence and effectiveness with award wins. You have meaningful and long-lasting relationships with your partner creative leaders.
Influential story-teller. When you speak, people listen as you bring clarity and simplicity to the complex. Your natural leadership style and culturally connected perspective bring authority, and you can hold and move a room of the most senior stakeholders.
Exceptional leadership skills and qualities, across borders and across strategy planning skill sets – brand, creative, OESP. You love to mentor, connect people and grow your team. You are also a key member of the OLA Leadership Team so will help steer the overall agency agenda and future.
Trusted partner. You are able to connect and partner with our media agency, IP partners and internal departments.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Relevant global agency or brand experience
- Experience at Chief Strategy Officer level or equivalent
- Global brand experience on the agency or brand side
- Experience serving diverse audiences, ideally including children
- Recognized senior industry thought leader in creative effectiveness and strategy
- Innovative approach and ability to connect strategic big-picture thinking with detailed execution
- Fluency across brand, creative, channel, social, and integrated marketing strategy
- Proven record of creative excellence and effectiveness, including award-winning work
- Strong senior stakeholder communication and influential storytelling skills
- Exceptional leadership, mentoring, and talent development experience across global teams
- Ability to partner effectively with media agencies, intellectual property partners, and internal departments
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
