Global Demand Spaces/Creative Insights Manager

Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
Global Demand Spaces/Creative Insights Lead possesses extensive knowledge of marketing segmentation, creative testing excellence, campaign analytics understanding, paired with exemplary tracking knowledge and strategic/brand equity building insight. They work cross-functionally and collaboratively with US and Global brands, leading measurement, insight generation, media insight execution measurement and brand positioning recommendation development.
They will serve as the lead for Global Brand creative measurement, Demand Spaces / FFR performance reporting, strategy/positioning recommendations, human 'segment' data storytelling, media guidance insights & recommendations. They will lead both GM and contractor teams (multi-layer), guide GMR and associated agencies, that will drive towards PDMs vision of being a consumer centric source of competitive advantage in creative marketing performance measurement.
The incumbent will lead a CoE function responsible for the utilization of brand equity related frameworks (Demand Spaces/FFR, Creative excellence, Equity tracking, Ehrenberg Bass).
Responsibilities include:

• Provide Demand Spaces insights to ensure brands deliver focused, distinctive marketing (delivering positive FFR results)
• Launch & maintain Creative Excellence KPI, holding marketing and CAORs accountable for FFR/HVB delivery
• Tie Demand Spaces and Creative excellence to brand tracking insights (Brand Power)
• Lead the commercial implementation of Ehrenberg Bass philosophies of growth
• Establish and leverage Social listening practice for brand equity, creative and earned insights
• Collaborate across PDM & GMR disciplines to deliver united and holistic reporting, KPI development and tracking
• Manage standardized marketing measurement for Global (non-US) Markets brands (omni-channel/cross-tier/overall business reviews), with the goal of improving consumer experiences and increasing sales opportunities.
• Distill large marketing data sets into actionable insights and recommendations, expert storyteller on human behavior blended with strong commercial acumen
• Deliver reporting updates to CMO and executive branch, provide global POV in CEO update materials as needed
• Develop and implement one common creative measurement strategy - deliverables and delivery process (i.e. dashboards, reporting, strategic insights and recommendations)

• Educate business partners on GM's standardized performance measurements, ensuring alignment of Key Performance Indicators and advising on how campaign measurement can assist in driving better business decisions.
• Proactively work with brand leads, media team and other key stakeholders to help them identify opportunities to improve brand positioning strategy and creative enhancements.
• Lead creative, Demand Spaces and EBI learning agenda development across teams
• Participate in measurement/KPI planning for existing and emerging channels
• Develop and grow our Insight Leads both directly and across PDM (fully landed team size of 6)

Qualifications:

• 8+ years' experience with automotive analytics or marketing analytics
• Experience in strategy and commercial business reporting highly advantageous
• Experience in guiding campaign analytics across creative, market segmentation and brand health insight workstreams
• Deep understanding of segmentation models, from methodology to commercial application
• Experience in managing insights for strategic planning - equity, brand positioning, creative
• Able to build frameworks that advance GM marketings ability to build holistic, consumer centric brand strategies
• Expert in Creative analytics with a deep knowledge of methodologies across channels, survey to observational analytics, pre, post, always on and dynamic testing approaches
• Excellent collaboration skills across diverse internal marketing teams, creative agencies and media vendors
• Experience in creative agencies, strategy consulting, creative measurement agencies is a plus. A consumer-centric, results-driven mindset - with a portfolio of achievements to back it up
• Demonstrated ability to work proactively and independently while also guiding strategy and collaborating with stakeholders to share ideas and solve problems
• Highly organized and process-oriented
• Easily able to manage and prioritize multiple high priority projects
• Comfortable establishing and enforcing new standards and processes to ensure alignment
• Marketing/sales background/experience is an added advantage for the incumbent

Additional Description
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE

• #LI-MO1

About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.