Confido is the AI infrastructure powering CPG brands from deduction to production plan. We unify cash application, deductions, disputes, trade promotion management, forecasting, demand planning, and analytics in one integrated platform. The result: measurable time savings, smarter top- and bottom-line decisions, and the speed to scale.
Confido is trusted by 200+ brands managing $20B+ in revenue, including OLIPOP, Simple Mills, Dr. Squatch, Tropicana, and more.
We’ve achieved best-in-class growth and recently raised a $15M Series A led by Footwork Ventures and Y Combinator to accelerate our momentum.
We’re looking for a GTM Engineer to help us optimize, integrate, and scale our GTM operations and technology systems across marketing, sales, and customer success. This role is all about the heart of the funnel: pipeline & opportunity management, deal acceleration, and post-sale handoffs. You’ll work closely with our entire GTM team to turn high-level goals into scalable systems, and you will report to the CEO.
What You’ll DoBuild thoughtful automations that power our GTM motion including event preparation, prospecting strategy, and deal management
Create personalized, dynamic landing pages for high-value accounts that provide prospects with a clear idea of what our product can do
Collaborate with the sales team to surface triggers and meaningful intent signals
What We're Looking For
3+ years of experience in GTM systems, revenue operations, or sales architecture at a fast-moving company
Experience building or owning systems that support sales pipelines
Enjoy working closely with non-technical teams and can turn messy problems into clean system design
Strong grasp of tools in the modern GTM stack (Clay, n8n, Zapier, Hubspot)
Excitement about leveraging AI and automation to make sales and customer workflows smarter and more efficient
Excellent communication skills with the ability to talk directly with customers and manage feature development
Strong desire to work at an early-stage startup and touch all parts of the product
Willingness to work at our NYC Headquarters 5 days a week
Location: New York, NY (relocation assistance available)
Compensation: Base salary between $170,000 and $210,000 + Up to 40% Bonus + Benefits + Equity (.1% - .2%)
🌴 Perks + BenefitsEquity
Paid Relocation
Unlimited PTO
401(K) through Vestwell
Provided MacBook
Fully Paid Health, Dental, and Vision plans
Catered Lunches on Fridays
Nightly Team Dinners for those staying past 6:30pm
Unlimited coffee and snacks featuring our brands
Confido provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Skills Required
- 3+ years of experience in GTM systems, revenue operations, or sales architecture
- Experience building or owning systems that support sales pipelines
- Strong grasp of tools in the modern GTM stack
- Excellent communication skills
- Willingness to work at our NYC Headquarters 5 days a week
Confido Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Confido and has not been reviewed or approved by Confido.
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Fair & Transparent Compensation — Pay is positioned as top‑decile with explicit base‑salary ranges publicly listed for multiple New York roles, and employer materials highlight compensation transparency. Feedback suggests candidates can anchor expectations on concrete ranges at various levels.
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Equity Value & Accessibility — Equity is consistently included alongside cash in role descriptions, with publicly shared grant ranges for certain positions and leadership roles noting meaningful ownership. This framing indicates ownership is a standard, visible component of total compensation.
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Healthcare Strength — Healthcare is described as company‑covered across medical, dental, and vision, and several postings specify fully paid healthcare. This signals strong employer subsidy for core health coverage.
Confido Insights
What We Do
Confido is the first automated financial operations software built for CPG. We help brands streamline and scale their financial and operational functions in brick-and-mortar retail. We power emerging leaders like Olipop, Chomps, and Dr. Squatch, as well as established brands like Baskin Robbins Ice Cream — giving them clarity and control through deep integrations with 40+ retailers, distributors, and ERP systems. Our two core products: Cash Application & Deductions Automation – handling 1M+ transactions annually so finance teams can focus on strategy, not spreadsheets. Trade Promotion Management (TPM) – helping brands forecast $1B+ in retail sales and track promo effectiveness in real-time. Backed by Y Combinator and trusted by 100+ brands managing $3B+ in revenue, Confido brings together domain expertise from Anheuser-Busch and Simple Mills with tech talent from Google, Square, and HubSpot — we're a tech company that understands CPG.
