Founding Growth Marketing Manager

Posted 2 Days Ago
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New York, NY, USA
In-Office
150K-225K Annually
Senior level
Professional Services • Consulting
The Role
Build and scale growth marketing for a new customer segment, owning paid social, paid search, programmatic, and third-party media. Manage acquisition budgets, connect campaign data to CRM and revenue, define market messaging and conversion paths, and report pipeline, acquisition costs, payback, and revenue. Use AI, automation, and CRM workflows to improve execution while partnering with sales leadership.
Summary Generated by Built In

About the company

Our client is a business software company.

The role

Raydar is recruiting for this opportunity through the Paraform network. The position is with our client. Create a growth marketing program for a new customer segment, owning paid acquisition and connecting spend to pipeline and revenue.

What you'll do

- Build and scale paid social, paid search, programmatic, and third-party media programs.

- Manage acquisition budgets and connect campaign data to CRM and closed revenue.

- Define messages, offers, channels, and conversion paths for a new market.

- Report on pipeline, acquisition costs, payback, and revenue with sales leadership.

- Use AI tools, automation, and CRM workflows to improve marketing execution.


Requirements

What we're looking for

- 2 to 8 years of relevant growth marketing or demand generation experience.

- In-house experience at a high-growth software, AI, financial technology, or technical product company.

- Direct ownership of paid search and social programs and budgets.

- Accountability for revenue-based marketing metrics.

- Startup experience, a degree, and ability to build effective automation.

Bonus points

- Experience as a founder or in special projects.

- Experience launching a new market segment.


Benefits

Compensation and benefits

- Base salary: USD 150,000 to 225,000 per year.

- Equity: Competitive equity.

- Medical, dental, vision, and life insurance.

- 401(k) and pre-tax commuter benefits.

- Unlimited paid time off, 12 company holidays, and parental leave.

- Coaching and therapy sessions, a meal stipend, and USD 300 toward a desk setup.

Location and work model

- Five days per week onsite in the Flatiron area of New York City. Relocation support is available.

- Visa transfers and new visa sponsorship are listed as available.

Skills Required

  • 2 to 8 years of relevant growth marketing or demand generation experience
  • In-house experience at a high-growth software, AI, fintech, or technical product company
  • Direct ownership of paid search and paid social programs and budgets
  • Accountability for revenue-based marketing metrics
  • Startup experience
  • A degree
  • Ability to build effective automation
  • Founder or special projects experience
  • Experience launching a new market segment
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The Company
28 Employees
Year Founded: 2021

What We Do

Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.

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