FLEX Director, Digital UX Writing

Reposted 4 Hours Ago
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Bethesda, MD, USA
In-Office
Senior level
Travel
The Role
Creates and maintains English UX copy for Marriott Bonvoy web, app, and email experiences. Partners with designers, product owners, technology leads, and stakeholders to deliver accessible, legally compliant, brand-aligned content. Establishes copy intake and review processes, maintains UX writing guidelines, performs copy QA and user acceptance testing, manages reviews and deadlines, and uses research, data, Figma, Jira, and AI tools to improve digital experiences.
Summary Generated by Built In

This is a temporary position.

The assignment duration is through October 9, 2027.


JOB SUMMARY


The FLEX Director, Digital UX Writing is responsible for English-language copy for all web, app and email products comprising the Marriott Bonvoy Digital customer journey, partnering closely with UX designers, product owners, and technology leads to ensure that copy is consistent, aligned to brand standards, goal-oriented, high-quality, and effective. 


The FLEX Director, Digital UX Writing is expected to contribute fresh and innovative concepts in support of continual improvement.


CANDIDATE PROFILE


Education and Experience

Required

  • 8+ years of relevant experience in digital copy 
  • Bachelor’s degree or equivalent work experience 
  • Proficient in general usability and transactional design best practices 
  • Experience with major, large-scale global digital apps, websites, or other digital products, ideally within the hospitality, travel, or consumer finance industry 
  • Proven experience delivering high quality, customer-facing copy
  • Ability to communicate clearly, professionally, and effectively with business stakeholders
  • Ability to combine deep expertise in UX copy best practices with a strong understanding of business objectives to deliver thoughtful and balanced copy solutions 
  • Prior experience proactively managing tasks and prioritize workload to consistently meet deadlines in a fast-paced environment 
  • Maintain a well-organized workflow, including design assets, documentation, and project timelines to facilitate effective collaboration 

Preferred

  • Promote copy best practices drawn from a variety of disciplines (within and beyond hospitality) 
  • Understand how to work effectively within a comprehensive design system
  • Demonstrate self-confidence, energy, and enthusiasm
  • Possess strong presentation and communication skills, with an ability to articulate the rationale for specific copy decisions
  • Have an ability to continuously iterate on copy based on stakeholder and user feedback
  • Experience directing Digital content strategy/design is a plus
  • Experience shaping the narrative direction of brand identity is a plus
  • Experience with content governance is a plus
  • Experience with Agile development methodologies and managing work through Jira is a plus

CORE WORK ACTIVITIES


  • Create, validate, and maintain customer-facing copy supporting the core Marriott Bonvoy Digital customer journey including narrative and descriptive content, labels, forms, instructions, system messages, emails, and some marketing and merchandising content
  • Use a consistent, contextually appropriate copy voice aligned with the latest Marriott Bonvoy and Marriot hotel brand standards
  • Define the copy intake, creation, and review process within the Digital UX team
  • Maintain and document Digital UX copy guidelines including terminology alignment and naming conventions across Digital products

 

Demonstrating and Applying Discipline Knowledge 

  • Deeply familiar with brand standards for Marriott Bonvoy and all hotel brands
  • Maintains awareness of existing copy across experience
  • Maintains awareness of ADA compliance requirements 
  • Maintains awareness of legal compliance requirements
  • Works within the constraints and opportunities of the Marriott Digital Design System component library
  • Works within character limit constraints
  • Uses AI tools transparently as appropriate to brainstorm, generate bulk copy, or otherwise make efficient use of time 
  • Is familiar with translation process and supports as needed
  • Ensures a quality experience on live digital products by participating in the user acceptance testing process 
  • Grounds copy solutions in research and data

Managing Work, Projects, and Policies 

  • Works closely with UX designers, product owners, and stakeholders to understand copy context and requirements 
  • Collaborates with content strategists and/or copywriters external to product team as needed
  • Manages product team and stakeholder reviews of copy, iterating based on feedback in a timely manner
  • Performs QA on copy during build process, communicating, prioritizing, and validating updates
  • Works in Figma to place and update copy in designs
  • Manages tasks in Jira in alignment with team processes
  • Participates in Digital team and Digital UX meetings and events
  • Provides accurate estimates to inform project plans
  • Consistently meets deadlines once agreed upon 
  • Reports impediments to completing work and meeting deadlines 
  • Successfully manages multiple assignments at once
  • Communicates in a timely and appropriate manner


At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.  We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. 

About Us
All locations offer 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.  Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave. 

Washington Applicants Only: Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked and be eligible to receive minimum of 9 holidays annually. 

Marriott HQ is committed to a hybrid work environment that enables associates to Be connected.  Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.
About the TeamMarriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.

Skills Required

  • 8+ years of relevant experience in digital copy
  • Bachelor's degree or equivalent work experience
  • Proficiency in general usability and transactional design best practices
  • Experience with major, large-scale global digital apps, websites, or other digital products
  • Proven experience delivering high-quality, customer-facing copy
  • Ability to communicate clearly, professionally, and effectively with business stakeholders
  • Ability to combine UX copy expertise with business-objective understanding
  • Experience proactively managing tasks and prioritizing workload in a fast-paced environment
  • Ability to maintain an organized workflow, including design assets, documentation, and project timelines
  • Copy best practices from varied disciplines
  • Experience working within a comprehensive design system
  • Strong presentation and communication skills
  • Ability to iterate copy based on stakeholder and user feedback
  • Experience directing digital content strategy or design
  • Experience shaping brand identity narrative direction
  • Experience with content governance
  • Experience with Agile development methodologies and Jira

Marriott International  Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Marriott International  and has not been reviewed or approved by Marriott International .

  • Retirement Support Retirement programs include a 401(k) with a company match and related financial wellness resources seen as competitive. This support is complemented by savings tools that reinforce long-term financial security.
  • Healthcare Strength Health coverage offers flexible medical plans, disability and life insurance, and access to mental health and wellness resources. Short-term disability and basic life coverage are described as included for many full-time hourly roles.
  • Wellbeing & Lifestyle Benefits Travel and lifestyle perks include substantial hotel, food and beverage, spa, retail, and golf discounts for employees and families. Additional programs like tuition assistance and wellness initiatives reinforce non-cash value.

Marriott International  Insights

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The Company
HQ: Bethesda, MD
185,619 Employees

What We Do

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,500 properties in 30 leading hotel brands spanning 132 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

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