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Our mission is to help organizations serve and support customers and employees in proactive, personalized ways.
The Role
Leads North America corporate field marketing and demand generation, including ABM strategy, regional campaigns, events, webinars, trade shows, stakeholder collaboration, budget management, and ROI reporting. Partners closely with sales, customer success, and marketing teams to build brand awareness, generate qualified leads, and drive pipeline through personalized, data-driven programs.
Summary Generated by Built In
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Field Marketing Manager, North America Corporate
Why We Have This Role
We're looking for an experienced Field and Demand Generation manager who has exceptional experience in managing and running strategic marketing programs across North America, with a particular focus on our Corporate segment.
This person will be focused on building the Qualtrics brand across North America, alongside generating and progressing quality leads and pipeline for our sales team. This person would be part of our regional Demand Gen & Field Marketing team in the Americas, working collaboratively across other marketing functions such as Brand, Digital, Comms, Thought Leadership, and Product Marketing.
We are looking for someone who is exceptional at partnering with Sales and Customer Success to develop inspiring and high-impact marketing strategies and drive strong execution of campaigns, evergreen initiatives, and events across North America. In particular, this individual will have a passion and proven track record for developing targeted marketing activations for Corporate accounts, including 1:1 and 1:few account-based marketing (ABM) strategies.
How You’ll Find Success
- Seek to thrive in a collaborative and dynamic environment, with the ability to establish successful partnerships and leverage the strengths of sales and customer success teams.
- Bring strategic acumen, execution skills, and a deep understanding of personalization, how to create memorable experiences through events, and how to integrate the full marketing mix for demand generation and conversion.
- Demonstrate proficiency in time management, navigating ambiguity, and managing multiple priorities. Act as a skilled negotiator who can find innovative solutions with available resources.
- Be self-motivated with excellent communication, project management, and organizational abilities.
- Serve as an expert in your field with fresh perspectives, creative ideas, and a data-driven approach using qualitative and quantitative metrics to achieve goals.
- Possess exceptional stakeholder management and interpersonal skills.
How You’ll Grow
By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences.
- Our mission is to build technology that positively impacts businesses and makes them more human.
- As a member of our global marketing organization, you will join a diverse and inclusive community that values the voice of each individual.
- You will take ownership of our North America Corporate field region, developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue.
- We encourage big-picture thinking and foster an environment that embraces innovation and creativity, giving you the freedom to flex your strategic and tactical skills within a fast-paced setting.
Things You’ll Do
- ABM & Corporate Strategy Development:
- Develop and execute comprehensive account-based marketing strategies to engage high-value Corporate accounts across North America.
- Collaborate with sales and marketing leadership to identify priority accounts, segment targets, and create personalized marketing plans.
- Analyze market trends and buyer insights within the Corporate space to continuously refine strategies.
- Campaign Management:
- Lead the regional activation of global campaigns, feeding regional field priorities into campaign scope and developing tailored execution plans for the North America Corporate market.
- Utilize marketing automation tools and CRM systems (e.g., Marketo, Salesforce) to track, measure, and optimize campaign performance based on data-driven insights.
- Field Marketing & Event Execution:
- Plan and execute field marketing events—including regional roadshows, executive roundtables, webinars, workshops, and trade shows—tailored to North American Corporate prospects and customers.
- Develop relevant marketing programs and assets aligned with regional sales priorities across the full marketing mix.
- Coordinate closely with sales teams to ensure follow-up alignment and support for all regional activations.
- Collaboration & Stakeholder Management:
- Advise North America Corporate sales leadership, product marketing, brand, digital demand generation, and customer success teams to ensure a cohesive market strategy and relevant regional mix.
- Foster strong relationships with key internal stakeholders and external event partners.
- Provide regular performance updates and ROI reporting on ABM and field marketing activities to senior leadership.
- Budget Management:
- Manage the field marketing budget efficiently, maximizing resource allocation.
- Track, analyze, and report on the ROI and pipeline impact of all field marketing programs.
What We’re Looking For On Your Resume
- Minimum of 12 years of hands-on experience in B2B marketing, specifically in Field Marketing and/or Account-Based Marketing (ABM).
- Proven track record of delivering measurable commercial results and driving pipeline within North American markets.
- Previous experience in B2B marketing, enterprise events, or demand generation within the enterprise software or SaaS industries.
- Strong expertise partnering directly with Corporate/Commercial sales organizations.
- Ability to travel as needed across North America for key events and field activations.
- Preferred Qualifications:
- Degree in Marketing, Business, or equivalent experience.
- Excellent copywriting skills for promotional emails, invitations, and event materials.
- Knowledge of Marketo, Salesforce, WordPress, Coda, Qualtrics, and modern event management platforms.
- Demonstrated success running multi-channel demand generation campaigns targeting mid-market or corporate accounts.
What You Should Know About This Team
- We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.
- Though small in number, our team is agile, fiercely determined, and highly collaborative.
- Data serves as the foundation for our decision-making, but our true passion lies in exploring new ideas and introducing groundbreaking concepts.
Our Team’s Favorite Perks and Benefits
- Work-life integration is deeply important to us—we host frequent office events, team outings, and social gatherings.
- Qualtrics Experience Program: Annual experience credit to spend on an experience of your choosing (eligible after one year).
- Wellness Reimbursement: Quarterly reimbursement allowance for a wide variety of wellness activities.
- Allowances for meals, transportation, and hybrid work needs.
- Competitive equity and compensation packages, sharing in Qualtrics' overall success.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #hybrid
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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Skills Required
- Minimum 12 years of hands-on B2B marketing experience, specifically in field marketing and/or account-based marketing
- Proven track record delivering measurable commercial results and driving pipeline in North American markets
- Experience in B2B marketing, enterprise events, or demand generation within enterprise software or SaaS industries
- Strong expertise partnering directly with corporate or commercial sales organizations
- Ability to travel as needed across North America for key events and field activations
- Degree in Marketing, Business, or equivalent experience
- Excellent copywriting skills for promotional emails, invitations, and event materials
- Knowledge of Marketo, Salesforce, WordPress, Coda, Qualtrics, and modern event management platforms
- Demonstrated success running multichannel demand generation campaigns targeting mid-market or corporate accounts
What the Team is Saying
Saloni
Software Engineer
Alexia
Software Engineer
Kate
Product Marketing Manager, Frontline CX Product Portfolio
Qualtrics Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as comprehensive, spanning medical, dental, vision, telemedicine, chronic‑condition support, and round‑the‑clock mental‑health access. Feedback suggests employer cost sharing and easy‑to‑use navigation tools contribute to strong perceived value.
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Parental & Family Support — Family‑building support includes fertility coverage via Progyny, adoption/surrogacy reimbursement, gender‑affirming care, and resources like milk‑shipping plus a phased return to work for new parents. Feedback suggests these inclusive programs stand out even if universal parental‑leave weeks are more modest.
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Wellbeing & Lifestyle Benefits — Wellbeing perks feature quarterly wellness reimbursements and a distinctive annual Experience Bonus after one year, along with limited work‑from‑anywhere flexibility. Feedback suggests these benefits add meaningful quality‑of‑life value beyond core insurance.
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The Company
What We Do
Qualtrics is trusted by thousands of the world’s best organizations to power exceptional customer and employee experiences that build deep human connections, increase customer loyalty, boost employee engagement, and drive business success. Our advanced AI and specialized Experience Agents™ allow businesses and governments to proactively interact with customers and employees in personalized ways across every channel and touchpoint, respond in-the-moment to fix or improve experiences, and stay across the latest market trends and opportunities. Our vision, as an organization, is to improve the human experience.
Why Work With Us
We're a place where strategic risks are encouraged & complex problems get solved together. Where nimble teams are empowered to set aggressive goals & move fast to win. A place that makes you feel safe as your authentic self. Where everyday work results in growth. And, most importantly, where what you do matters. That's why we work at Qualtrics.
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About our Teams
Qualtrics Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.
Typical time on-site:
3 days a week
