Field Marketing Manager Germany

💼 5-7 years of experience

📍 Munich

🌍 Lucca is getting global, still have in mind that an important part of the workforce is in France. For this job, the required level of German and English is C2 (totally bilingual), and French basics would be a great plus.

Job description

A bit of context

Lucca has been developing SaaS solutions to increase employee efficiency and engagement. We address the main administrative and HR management issues: time and activities, expense reports, personnel administration, annual reviews, and measuring well-being at work. Our solutions are used today by over one million users in all types of companies (from the chic hotel chain Accor to the surf brand Rip Curl) and particularly in those with strong growth developing internationally (Novo Nordisk, Nexthink, etc.). While we operate in the very serious field of management tools, our work is guided by the belief that a management software doesn't have to be gray, ugly, or boring. That is why we attach great importance to the design of our interfaces and the user experience.

In 2022 Lucca celebrated its 20th anniversary and embarked on its internationalization journey by establishing its first two subsidiaries outside of France, in Barcelona and Geneva. We now want to develop Lucca’s potential and footprint in the DACH market, by growing our client base not only in Switzerland, but also in Germany. As a European company, we are eager to lean on local culture and adapt to it in our internal collaboration.

Your role

Your main mission will be to help sales grow our business in Germany using a variety of marketing tactics including digital campaigns, social media and events, supported by the global marketing teams. You will report to the Country Manager, working closely with him to ensure marketing aligns and contribute to pipeline growth. You will build a local strategy and roadmap that will best serve our goals.

1/ Marketing campaigns

- Build and manage budget

- Plan integrated campaigns throughout the fiscal year

- Build buyer journeys with the most efficient tactics

- Work with the DACH PMM to define campaigns topics and messaging

- Create or outsource content, including SEO-optimised content

- Drive, adjust and analyse campaigns

- Report on performance and results

- Work with sales on lead scoring

2/ Web and content

- Work with global teams to manage local content on our website and marketing assets

3/ Communication

- Work with the global communication team to build and execute the local social media strategy

- Identify the events we should attend and organise Lucca’s presence with the global communication team

4/ Testing, iterating, learning and reporting

- Share analysis, feedback from the field and associated recommendations to the relevant internal Lucca teams and stakeholders to accelerate our learning curve.

Objectives

You will be measured on:

- volume and quality of leads generated and nurtured for the sales team

- you will be expected to set up local KPI benchmarks

- you will improve brand awareness and preference on the German market

Ideal profile

❏ You are native German & fluent in English.

❏ You had 5-7 years of experience in the SaaS sector or HRIS industry in Germany and a successful experience in a Marketing role.

❏ You have an entrepreneurial mindset: ideally you have already worked on the opening of the German market for a foreign company.

❏ You like to take on big challenges: you are curious, with a real desire to learn and results-oriented working methods.

❏ You have a strong operational spirit: you like action, getting your hands into the field.

❏ You have very good communication skills both in writing and orally, to communicate internally and represent the company in the country.

❏ You are an adaptable team-player, interested in collaborating with different cultures internally.

We will have the perfect fit and a high potential for Lucca if we can picture you growing theses skills with us…

- Complexity - Brain juice hectoliters (#Problem Solving)

- Autonomy - Duracell style or not?

- Scope of influence - Shine bright like a diamond

- Responsibility & Accountability - Team size matters

- Leadership & Lucca-ttitudes - Lead by exemple

Recruitment process

Step 1: Phone interview with the Talent Acquisition Manager (30 minutes)

Step 2: Manager interview (60 minutes)

Step 3: Case study followed by a small interview with future colleagues (60 minutes)

Step 4: Final Talk (45 minutes)

Working at Lucca means...

✓ working in an environment where people are happy to work - Lucca secured 2nd place in the 2024 HappyIndex®AtWork ranking (500-999 employees category).

✓ transparency : including salary transparency - it is not a “tabou”, salaries are fully public internally.

✓ the team comes first : instead of individual bonuses, we have a collective profit-sharing system based on revenue growth.