Field Marketing Co-op

Reposted 5 Days Ago
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Boston, MA, USA
Hybrid
Entry level
eCommerce • Information Technology • Retail • Software
Mirakl is the leading provider of eCommerce software solutions.
The Role
Supports B2B field marketing programs through industry event research, event planning and execution, account-based marketing, content development, direct mail campaigns, and post-event performance analysis. Coordinates logistics, vendors, attendee lists, marketing materials, and campaign reporting while collaborating with Sales, BDR, Content, and Design teams. Uses Salesforce, Sendoso, Canva, and AI-enabled tools to improve research, content development, coordination, and reporting.
Summary Generated by Built In

About Mirakl:

Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy.
Today, Mirakl’s operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus).
With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy’s, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.

For more information, visit www.mirakl.com.

Mirakl in Numbers:

  • 🗓️ Founded in 2012 | Member of French Tech Next40
  • 👥 750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo

Our Values:

Working at Mirakl means accelerating your career alongside ambitious, passionate, and supportive colleagues. We're proud of the diversity of backgrounds, perspectives, and experiences that make our teams unique.

Our 5 values guide how we collaborate:

  • 💡 Work Hard Together: Teamwork and collaboration are the foundation of our success
  • 🏆 Get Things Done:  We prioritize action and efficiency for impactful results
  • 🚀 Go Above & Beyond:  We tackle challenges proactively and always aim for excellence
  • 🎓 Succeed Through Expertise: Knowledge sharing and continuous learning are core to our culture
  • 🤝 Satisfy & Empower Clients: We're committed to our clients' success
The Team You’ll Join
The Field Marketing Co-op will support Mirakl’s Field Marketing team across industry event research, event planning and execution, account-based marketing, content development and post-event analysis.
This role provides hands-on experience with the full lifecycle of B2B marketing programs—from identifying relevant industry events to supporting execution and measuring business impact. You’ll work closely with Field Marketing, Sales, BDRs, Content, Design and other cross-functional teams. The role also offers the opportunity to learn how AI-enabled marketing and productivity tools can support research, content development, campaign operations and reporting.
 
6-month co-op or internship starting January 2027 | Based in Boston
 
This is a co-op position through Northeastern University’s cooperative education program; candidates must be enrolled Northeastern co-op students eligible for co-op credit.
Your ImpactIndustry Event Research and Analysis
  • Research and evaluate relevant retail technology, eCommerce, marketplace and industry events for Mirakl’s potential participation.
  • Compile event information, including cost, location, audience profile, sponsorship opportunities, expected attendance, competitors and alignment with Mirakl’s target markets.
  • Organize research and develop clear recommendations to help the Field Marketing team make informed decisions about event investments.
  • Match event attendee lists against Mirakl’s target account and prospect data to assess audience relevance and potential business impact.
  • Use approved AI tools to accelerate research, summarize event information, identify trends and organize findings for internal review.
Event Management and Support
  • Assist with the planning and execution of Mirakl’s flagship trade shows and events, including NRF, Shoptalk, Mirakl Summit and other strategic programs.
  • Support event logistics, timelines, task tracking, vendor coordination, materials shipment, onsite preparation and follow-up activities.
  • Match event attendee and registration lists against Salesforce data to identify customers, prospects, target accounts and priority contacts.
  • Help create and coordinate event marketing materials, including social media posts, landing pages, invitations, emails, presentations, signage and sales recruitment materials.
  • Design or update event assets using Canva and other approved marketing tools.
  • Maintain event recruitment lists, registration tracking, invitation lists and other campaign records.
  • Collaborate with cross-functional teams to support event objectives and contribute to a positive attendee experience.
  • Use approved AI tools to draft initial content, adapt messaging, create event checklists, summarize planning meetings and streamline repetitive coordination tasks, with appropriate human review.
Account-Based Marketing Support
  • Support the operational setup of direct mail and gifting campaigns using Sendoso.
  • Assist with audience segmentation, contact list preparation, personalization, fulfillment tracking and campaign coordination.
  • Help align direct mail campaigns with broader event, account-based marketing and sales engagement strategies.
Post-Event and Campaign Analysis
  • Support post-event and campaign reporting to measure program performance, business impact and return on investment.
  • Track key metrics such as registrations, attendance, meetings, engagement, target account participation, influenced pipeline and follow-up activity.
  • Build post-program summaries for Field Marketing initiatives to understand both immediate results and longer-term impact on customer and prospect engagement.
  • Identify trends, successes and areas for improvement to inform future event and campaign planning.
  • Use AI and analytical tools to organize data, surface performance trends, summarize results and develop initial insights for the team to validate.
What You’ll Bring to the Role
  • Interest in marketing, retail technology, eCommerce, marketplaces or B2B technology.
  • Demonstrated interest in or experience with event planning, project management, marketing operations or campaign execution.
  • Strong organizational skills and attention to detail, with the ability to manage multiple priorities and deadlines.
  • Creative mindset with an aptitude for developing emails, social media copy and presentations.
  • Strong written and verbal communication skills.
  • Ability to collaborate effectively with multiple teams and represent Mirakl in a professional manner.
  • Willingness to learn, take initiative, ask questions and contribute in a fast-paced environment.
Tools Used
Salesforce, Sendoso, Canva, AI-enabled productivity tools and standard marketing productivity platforms.
Our Hiring Process
We warmly encourage you to apply even if you do not meet every qualification listed.
  1. Manual screening of your CV by a recruiter, followed by the opportunity to speak with Emma, Mirakl’s AI Talent Ambassador, through a 10-minute AI-powered screening conversation. Please complete this step within three days.
  2. TA Screen
  3. Panel Interview

We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a global leader powering digital transformation for 450+ of the world’s most innovative retailers and B2B organizations.

As part of our recruitment process, Mirakl processes your personal data to review and manage your application and, where appropriate, to consider your profile for future opportunities. You can exercise your data protection rights at any time, and as further detailed in our policies. For more information about how we process your personal data and your rights, please consult our Recruitment Privacy Notice, here in English and here in French. 

We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. For more information, visit our AI Guidelines for Candidates and Interviews.

Skills Required

  • Must be enrolled as a Northeastern University co-op student and eligible to receive co-op credit.
  • Interest in marketing, retail technology, eCommerce, marketplaces, or B2B technology.
  • Interest in or experience with event planning, project management, marketing operations, or campaign execution.
  • Strong organizational skills and attention to detail.
  • Ability to manage multiple priorities and deadlines.
  • Creative aptitude for developing emails, social media copy, and presentations.
  • Strong written and verbal communication skills.
  • Ability to collaborate effectively with multiple teams and represent the company professionally.
  • Willingness to learn, take initiative, ask questions, and contribute in a fast-paced environment.

What the Team is Saying

Nicole Tiberia
Kamal Kirpalani

Mirakl Compensation & Benefits Highlights

  • Leave & Time Off Breadth — Paid time off is repeatedly portrayed as substantial (e.g., around five weeks/25 days plus sick time, holidays, and volunteer days). Company materials emphasize employees taking meaningful time away from work.
  • Parental & Family Support — Parental leave policies are described as generous for both birthing and non-birthing parents, with added supports like sick‑child days and onsite Mother’s Rooms in some locations. Feedback suggests this area is a standout component of the package.
  • Healthcare Strength — Health coverage commonly includes medical, dental, and vision with day‑one eligibility in the U.S., and some locations highlight strong employer contributions. Wellness programs and related supports are also referenced.

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The Company
HQ: Boston, MA
750 Employees
Year Founded: 2012

What We Do

Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media. Mirakl is trusted by Macy’s, Saks, Henry Schein, The Knot, 1800-Flowers, Best Buy, Lowe's, Ulta and 450+ industry-leading businesses worldwide.

Why Work With Us

At Mirakl you will have all the advantages of a start-up environment: innovation, adaptability, autonomy, flexible process, and a real involvement in decision making. Each employee contributes to Mirakl’s success, either as a group or individually, by using their unique skills and working in harmony with our corporate values.

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Mirakl Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Benefit from one remote work day per week, with a fixed in-office team day (Team Day).

Typical time on-site: Not Specified
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HQBoston, MA
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Barcelona, ES
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London, GB
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Munich, GE
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New York, NY
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Paris, FR
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Sydney, New South Wales
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Tokyo, JP
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