SRAM, LLC

Field Guide - Spanish Market

Posted 27 Minutes Ago

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Hiring Remotely in Spain

Remote

Mid level

Fitness • Hardware • Mobile • Software • Sports • Transportation • Esports

SRAM is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987.

The Role

Drive SRAM retail sales across the Spanish market through retailer engagement, product education, brand advocacy, community building, retail activations, product launches, webinars, and in-shop branding. Maintain relationships with retailers, distributors, OEM partners, and cycling communities. Support product seeding, customer rides, digital marketing, and sales growth throughout the assigned territory. Travel extensively within Madrid, the Basque Country, and Cantabria, including occasional weekends.

Summary Generated by Built In

Overview
Location: Remote within Madrid, the Basque Country, or Cantabria region As a Field Guide for our Spanish market, you will drive SRAM retail sales through product education, brand advocacy, retailer engagement, and community-building initiatives within your assigned territory. Acting as a key brand ambassador, you will develop strong relationships with retailers, distributor commercial reps, OEM partners and their reps, and cycling communities to increase product awareness, support new product launches, and ultimately grow SRAM sales. This role requires excellent communication skills, and the ability to deliver impactful education, events, and brand activation programs across the region.
Responsibilities

Execute Retail activations around new product introductions and inline product ranges to support Aftermarket and OE SRAM Sales
Establish and maintain strong relationships and partnerships with key retailers, SRAM OE and AM customer's sales reps to grow sustainable SRAM sales and build community
Educate key retailers, Distributor and OEM Reps on SRAM and associated brand products
Visit and maintain relationships with targeted Retailers (30 to 50) in your region
Provide test, seeding products to customers for shop / customer rides
Support brand and retail messaging via in shop branding
Perform live and recorded webinars
Focuses on how to promote SRAM, engage with communities and ultimately increase SRAM Sales
May perform other duties as assigned

Qualifications

Degree in business, marketing or sales or equivalent experience
3 years professional experience within the outdoor and/or bicycle industry, with a focus on retail marketing/sales or similar
Extensive knowledge of SRAM products and its competitors
Great at interacting with people and being able to easily build trust as the foundation to sustaining relationships
Genuine interest and curiosity about customers' business needs and creative thinking about how we can support them
Proficient communication skills - written, oral and live in front of an audience and a camera
Experience with key digital marketing channels, including but not limited to Social Media and E-mail Marketing
Proficient MS Office knowledge, knowledge in video editing is a plus
Can build his/her own bikes: Road and MTB
Fluency in Spanish and the ability to communicate effectively in English are required.
Must reside within territory (Madrid or the Basque Country/Cantabria)
Ability to travel up to 60-70% of the time, mostly within territory
Flexible travel and work weekends at times to support customer needs
Solution-driven, organized and ability to follow clear tasks and objectives to reach organizational targets
Valid driver's license
Ability to stand for long periods of time as needed
Ability to ride different types of bikes well: MTB, Road, Gravel
WE OFFER:
Opportunity to contribute to and learn from a global cross-functional team
Dynamic and team-oriented working atmosphere within a strongly growing industry
Flat hierarchies in a bicycle enthusiast, engaged, and international team
Flexible working options
Employee discounts and corporate events

About SRAM
SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience. Today, SRAM employs more than 5,000+ employees, in 20+ locations, across 10+ countries. SRAM is proud to be an equal opportunity employer.

Skills Required

Degree in business, marketing, sales, or equivalent experience
At least 3 years of professional experience in the outdoor and/or bicycle industry, focused on retail marketing, sales, or similar
Extensive knowledge of SRAM products and competitors
Ability to build trust and strong customer relationships
Ability to understand customer business needs and develop creative solutions
Proficient written, oral, presentation, and camera communication skills
Experience with digital marketing channels, including social media and email marketing
Proficient MS Office knowledge
Video editing experience
Ability to build Road and MTB bicycles
Fluency in Spanish and effective communication in English
Residence in Madrid, the Basque Country, or Cantabria
Ability to travel 60–70% of the time, primarily within the assigned territory
Flexibility to travel and work weekends when needed
Solution-driven, organized, and able to follow tasks and objectives
Valid driver's license
Ability to stand for long periods as needed
Ability to ride MTB, Road, and Gravel bicycles well

What the Team is Saying

SRAM, LLC Compensation & Benefits Highlights

Healthcare Strength — Health coverage includes multiple medical, dental, and vision options with mental‑health support and EAP sessions; employer materials also cite HSA‑eligible plans with company funding. Feedback suggests the health plan is considered solid and recently confirmed as employer‑verified.
Parental & Family Support — Family support spans paid parental leave alongside birth‑parent medical leave, with resources like Dependent Care FSA, Milk Stork, and on‑site mother’s rooms. Feedback suggests these programs make the package notably supportive for new and working parents.
Wellbeing & Lifestyle Benefits — Wellbeing offerings include wellness reimbursements and an award‑winning program, plus cycling‑centric perks like lunch rides, commuter facilities, dog‑friendly offices, and product discounts. Feedback suggests these lifestyle benefits contribute meaningfully to overall satisfaction.

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The Company

HQ: Chicago, IL

3,800 Employees

Year Founded: 1987

What We Do

Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the world's largest bicycle component manufacturers. Today, we are led by CEO, Ken Lousberg, and Stan Day serves as Chairman of our Board. SRAM’s global footprint helps us bring cycling to every corner of the globe, including your local roads and trails. We design and manufacture bicycle components, including shifters, derailleurs, brakes, chains, suspension, and power meters. Our components are used by bicycle manufacturers, distributors, and bicycle retailers. Read the full history of SRAM: https://www.sram.com/en/company/about/history

Why Work With Us

SRAM’s success is due to the hard work, passion, and commitment of our team members around the world. A respectful workplace where we strive for a diverse and inclusive environment and all people feel welcome. We offer benefit programs that encourage well-being and support in all aspects of team members’ lives.