Job Description
Just Imagine activating, evaluating and refining talent attraction plans that inspire talent to join a global organisation.
Sitting In the Global Employer Brand & Talent Attraction core team this role will partner with the Markets & Channels Talent Acquisition team to continue the activation of the 2025 plan, review effectiveness and shape the 2026 strategy.
As a Talent Attraction expert, you’ll bring your experience to build, activate and measure the impact of the employer brand, talent attractions strategies (inc. channel and paid media) at the LEGO Group.
*Please note that no relocation support is offered for this position*
Core ResponsibilitiesPartner with the wider Employer Brand and Talent Attraction team to continue embedding our employer brand across key digital platforms, and further develop our brand awareness strategy
Use data and insights to shape Talent Attraction strategy and audience segmentation using insights and research intelligence including content, channel and paid media for 2025 and beyond
Support the design and delivery of recruitment campaigns in partnership with Markets & Channels colleagues within agreed budgets and timeframes
Connect data points to optimise media and channel performance to maximise budget spend
Drive development of our LIVE: Behind the Bricks brand awareness initiative
Using our CMS platform (Contentstack) for Careers site page builds and article creation for Markets & Channels
The LEGO Group Talent Acquisition Excellence & Attraction team is looking for an expert Employer Brand & Talent Attraction Manager to join the team. In this role, you will work in partnership with business leaders, Regional Talent teams including Recruiters, Sourcing and Communication teams to create and bring to life impactful talent attraction plans.
Do you have what it takes?Experience in a Talent Attraction/ Employer Brand and/or Marketing role with experience in leading content creation and campaigns
Proven track record of campaign management, audience segmentation and performance media (specifically LinkedIn Campaign Manager and Social Media)
Ability to work at strategic and operational levels e.g. conceptualising talent marketing strategy through to delivery of campaigns
Analytical with the ability to work with data and use market intelligence and market trends to provide insights in order to make informed decisions
Experience across multiple regions or in a global role supporting a retail organisation would be a plus
Proficiency in tools such as Canva, SeenIt, Adobe Creative Cloud, etc. would be advantageous
Advanced English both written and verbal would be ideal as we are an internationally gathered team.
#LI-JB1Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
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What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
