E-commerce Website Developer (Shopify / Web Developer)

Position: E-commerce Website Developer (Shopify / Web Developer)

About the Client

Our client is a branding, franchise management, and merchandise licensing company specializing in the toy, kids' entertainment, and lifestyle industries. They are seeking an experienced Website Developer to build a modern, scalable website for one of their toy manufacturing clients launching a new line of wooden construction brick toys in the U.S. market.

The website will initially serve as a product showcase but is expected to evolve into a full e-commerce platform with future scalability in mind.

Project Overview

The current website is a temporary landing page built using GoDaddy. The selected developer will recommend the most suitable approach for the client's long-term goals and build a professional website that can grow alongside the business.

The client is currently evaluating two options:

• Product catalog/informational website
  
• Full direct-to-consumer e-commerce website
  

The successful candidate should be comfortable advising on the best technical solution based on business requirements.

Key Responsibilities

Website Development

• Build a professional, responsive website from the ground up
  
• Recommend the best platform for future scalability (Shopify preferred)
  
• Customize themes or develop custom functionality as needed
  
• Ensure excellent user experience across desktop and mobile devices
  
• Transfer or migrate the existing GoDaddy website if required
  

E-commerce Development (if approved)

• Develop a scalable Shopify e-commerce store
  
• Configure product catalog
  
• Set up approximately 16 initial products with room for future SKUs
  
• Configure collections and categories
  
• Set up product pages
  
• Configure payment gateways
  
• Configure shipping settings
  
• Prepare the website for direct-to-consumer sales in the U.S.
  

Website Content

Build pages including (but not limited to):

• Home
  
• About
  
• Product Catalog
  
• Individual Product Pages
  
• Downloadable Instruction Manuals
  
• Inspiration Gallery
  
• Contact Page
  

Additional pages may be added as the business expands.

Product Content Management

• Upload products
  
• Organize product categories
  
• Maintain product listings
  
• Prepare website for future product additions
  

SEO

Implement on-page SEO best practices including:

• Keyword research and optimization
  
• Meta titles
  
• Meta descriptions
  
• SEO-friendly URLs
  
• Image optimization
  
• Site speed optimization
  
• Search engine indexing best practices
  

Future Website Maintenance (Potential Ongoing Support)

Depending on business needs, the role may continue beyond launch and include:

• Website updates
  
• Product uploads
  
• New SKU additions
  
• Website maintenance
  
• Bug fixes
  
• Performance improvements
  

Required Skills & Experience

• Proven experience building websites from scratch
  
• Strong Shopify development experience
  
• Experience with custom website development
  
• Knowledge of HTML, CSS, JavaScript, and Liquid (preferred)
  
• Experience with GoDaddy hosting/domain migration
  
• Strong understanding of responsive design
  
• Experience with e-commerce best practices
  
• SEO implementation experience
  
• Experience optimizing website performance
  
• Ability to recommend scalable website solutions
  
• Strong problem-solving skills
  
• Excellent English communication skills
  

Preferred Experience

• Shopify
  
• GoDaddy
  
• Website migration
  
• Product catalog websites
  
• Consumer product brands
  
• Toy, retail, or lifestyle brands (preferred but not required)
  

Client Will Provide

• Branding assets
  
• Product images
  
• Product information
  
• Website content and copy where applicable
  

Important Client Preferences & Notes

Client Preferences

• Looking for a developer first, not an administrative VA.
  
• Strong preference for candidates with Shopify experience.
  
• Ability to build a website from scratch and advise on the best technical solution.
  
• Comfortable with custom development if needed.
  
• Strong understanding of scalable e-commerce architecture.
  
• SEO knowledge is essential.
  
• Must communicate well with clients.
  
• Able to overlap at least half of the Eastern Time workday.
  

Technical Requirements

• Shopify (preferred)
  
• GoDaddy migration experience
  
• HTML/CSS
  
• JavaScript
  
• Shopify Liquid (preferred)
  
• Responsive web development
  
• SEO optimization
  
• E-commerce setup
  
• Payment gateway integration
  
• Shipping configuration
  
• Website migration
  

Website Features Requested

• Product catalog
  
• Full e-commerce capability (optional depending on client decision)
  
• Product pages
  
• Instruction manual downloads
  
• Inspiration gallery
  
• Future product additions
  
• Future-proof/scalable design
  
• Mobile responsive
  
• SEO optimized
  

Information Still Pending

• Final decision on whether the site will be informational or e-commerce.
  
• Preferred Shopify apps/plugins.
  
• Expected weekly hours after launch.
  
• Budget for development.
  
• Whether ongoing maintenance will be required.
  

Communication

• WhatsApp
  
• Email
  
• Virtual meetings as required
  

Working Hours

• Flexible schedule
  
• Preference for at least an overlap with Eastern Time (Toronto)
  
• Candidate should be available for occasional meetings with the client
  

Project Duration

The engagement may begin as a project-based website build, with the opportunity for ongoing website maintenance and updates depending on the client's long-term needs.