Director, Thought Leadership & Content Marketing

Posted 3 Days Ago
Be an Early Applicant
Palo Alto, CA, USA
In-Office
175K-241K Annually
Expert/Leader
Artificial Intelligence • Machine Learning
Uniphore is the Business AI Company powering the agentic enterprise.
The Role
Lead thought leadership and content marketing to position Uniphore as a category-defining AI platform. Set strategy and editorial voice, build research and content programs, manage editorial calendar and social, align content to revenue goals, mentor a lean team and agencies, and measure content performance to drive pipeline.
Summary Generated by Built In

Uniphore is one of the largest B2B AI-native companies—decades-proven, built-for-scale and designed for the enterprise. The company drives business outcomes, across multiple industry verticals, and enables the largest global deployments.  
  
Uniphore infuses AI into every part of the enterprise that impacts the customer. We deliver the only multimodal architecture centered on customers that combines Generative AI, Knowledge AI, Emotion AI, workflow automation and a co-pilot to guide you. We understand better than anyone how to capture voice, video and text and how to analyze all types of data.  
  
As AI becomes more powerful, every part of the enterprise that impacts the customer will be disrupted. We believe the future will run on the connective tissue between people, machines and data: all in the service of creating the most human processes and experiences for customers and employees.   

Job Description:
 

The AI industry is at a turning point, and Uniphore is leading it. As enterprises move beyond pilots to real, governed AI at scale, we need a voice that captures this moment. We're looking for a Director to own thought leadership and content marketing that positions Uniphore as the category-leading Business AI Company, right as this inflection point unfolds. This role sits at the center of how Uniphore tells our story - translating a complex, full-stack platform spanning data, knowledge, context, SLM models and agents into content that resonates with both technical buyers and CXO decision-makers. You'll shape the company and market conversation narratives around the structural barriers holding Enterprise AI back, and how Uniphore's AI platform helps organizations move from AI experimentation to AI outcomes and value. This is a strategic and hands-on role: you'll set the vision for thought leadership and our POVs across the company, build the editorial and content engine to execute it and ensure every piece of content - from a blog post to an executive byline - reinforces a consistent, category-defining point of view. 

What You'll Own 

  • Create and own our thought leadership strategy and integrated marketing communications initiatives that have a direct influence on pipeline per quarter and achieve leadership share of voice against key competitors. 

  • Develop unique, ownable research, including a digital benchmark assessment tool that makes us standout in the market. 

  • Lead executive audience content strategy by creating relevancy and engagement with CEO, CIO, CMO and CCO audiences. 

  • Play a pivotal role in shifting brand perception of Uniphore from a conversational AI point solution to a provider of differentiated AI Platform and Category Leader, contributing to the company revenue growth. 

  • Define our content strategy for how audiences actually consume information today across formats, channels for both human and AI-mediated discovery. Lead how the team maps our content strategy to engage different audiences (prospects, customers, partners, press, investors) and shape the strategy around their needs. 

  • Build a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevating Uniphore's brand through high-quality, integrated content, owning the evolution of our brand voice and company writing style and guidelines. 

  • Own the editorial calendar across all owned channels. 

  • Manage blog strategy, ensuring editorial voice, tone and quality standards across all content. 

  • Oversee organic social strategy to develop an engaging social presence that grows market awareness and category ownership for our products and trust in our brand. 

  • Partner across marketing to align content with launches, campaigns and revenue marketing goals. 

  • Build processes that streamline creation, increase output and ensure cross-channel alignment. 

  • Manage and mentor a lean (but highly efficient) content team and agencies. 

  • Measure content performance and share insights. 

  • Set the standard for tone, storytelling and clarity so every piece of content feels like one coherent experience. 

Requirements 

  • 15+ years of content marketing or editorial experience, with a focus on B2B and AI tech. 

  • 8+ years of experience in building and managing high-performing content teams. 

  • Strong editorial judgment with ability to establish and enforce high editorial standards and a consistent voice. 

  • Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics. 

  • Strong analytical skills and ability to use data to assess content performance and drive program strategy. 

  • Willing to flex across strategy and execution. Most roles at Uniphore require 'do-ers' and this role is no different. 

  • Hands-on experience using AI tools to enhance content workflows, from ideation to drafting to optimization, balanced with sound editorial judgment on when human craft matters most. 

  • Strategic thinker who can shape category narrative, not just execute a content plan 

  • Understanding of how LLMs retrieve and cite information (conceptually - not an engineering role) 


 


Hiring Pay Range:

$175,000 - $240,600 - for Primary Location of USA - CA - Palo Alto

Benefits:


In addition to competitive base pay, this position also includes an annual incentive opportunity based on target achievement,  pre-IPO stock options, benefits including medical, dental, vision, 401(k) with a match, and more, plus generous paid time off, paid holidays, paid day off for your birthday and other paid leave policies to support employees through all phases of life.


Location preference:

USA - CA - Palo Alto

Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.
 
For more information on how Uniphore uses AI to unify—and humanize—every enterprise experience, please visit www.uniphore.com.

Skills Required

  • 15+ years of content marketing or editorial experience, with a focus on B2B and AI tech
  • 8+ years of experience in building and managing high-performing content teams
  • Strong editorial judgment with ability to establish and enforce high editorial standards and a consistent voice
  • Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics
  • Strong analytical skills and ability to use data to assess content performance and drive program strategy
  • Willingness to flex across strategy and execution; hands-on contributor ('do-er')
  • Hands-on experience using AI tools to enhance content workflows, from ideation to drafting to optimization
  • Strategic thinker who can shape category narrative, not just execute a content plan
  • Conceptual understanding of how LLMs retrieve and cite information (not an engineering role)

Uniphore Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Uniphore and has not been reviewed or approved by Uniphore.

  • Healthcare Strength Health coverage includes medical, dental, vision, mental‑health resources, and wellness programs, with multiple plan options (including HSA/FSA) indicating robust depth. Plan quality and affordability are highlighted relative to peers.
  • Leave & Time Off Breadth Time off includes generous PTO, paid holidays, and a paid birthday day off. Enhanced parental, caregiver, and bereavement leave extend coverage beyond standard policies.
  • Retirement Support Retirement offerings include a U.S. 401(k) with company match and pension/retirement plans with employer contributions in many countries. These programs support longer‑term financial security alongside core pay.

Uniphore Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Palo Alto, CA
465 Employees
Year Founded: 2008

What We Do

The Business AI Cloud is the only sovereign, composable and secure AI platform that enables businesses to rapidly adopt, significantly transform and immediately unlock the value of their data. Trusted by more than 2,500 of the world’s largest enterprises and recognized by Gartner, Forrester, IDC and the Deloitte Fast 500, Uniphore is where enterprise AI moves from ambitions to production. A Complete, Composable Platform Uniphore is designed to be: Sovereign — run on any public cloud, private cloud or on-premises with full control over your data and AI models. Composable — choose your layer, model, or component—vector DBs, knowledge graphs, data compute, and beyond. Secure — embedded guardrails, observability, and AI security ensure trusted, compliant, and enterprise-grade protection. Trusted at Scale Over 2,000 global businesses — including many of the Fortune 500 — rely on Uniphore every day to drive growth, improve efficiency, and deliver personalized customer experiences. Customers include leaders across industries, like Skechers, LastPass, Atlassian, HP, Allstate, Sony, and more. Industry Recognition Named to Inc.'s Best in Business List Listed on the Deloitte Technology Fast 500 Recognized in reports by Gartner, Forrester, and IDC From Pilot to Production Through strategic collaborations with industry leaders like KPMG, Cognizant, Rackspace, Databricks and Snowflake, Uniphore helps organizations move beyond experimental AI pilots to production-grade deployment — operationalizing AI agents across internal and client-facing workflows at scale.

Similar Jobs

GoodRx Logo GoodRx

Product Manager

Consumer Web • Coupons • Healthtech • Social Impact • Pharmaceutical
Remote or Hybrid
USA
800 Employees
65K-138K Annually

Atlassian Logo Atlassian

Senior Performance Engineer

Cloud • Information Technology • Productivity • Security • Software • App development • Automation
In-Office or Remote
Mountain View, CA, USA
11000 Employees
149K-235K Annually

Atlassian Logo Atlassian

Data Scientist

Cloud • Information Technology • Productivity • Security • Software • App development • Automation
In-Office or Remote
San Francisco, CA, USA
11000 Employees
171K-269K Annually

Opto Investments Logo Opto Investments

Senior Product Designer

Fintech • Software • Financial Services
Hybrid
2 Locations
60 Employees
190K-240K Annually

Similar Companies Hiring

Legora Thumbnail
Artificial Intelligence • Legal Tech • Software
New York, New York
700 Employees
Hanover Park Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
42 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account