Director, Revenue Enablement

Reposted 2 Months Ago
Easy Apply
Be an Early Applicant
2 Locations
Hybrid
400K-400K Annually
Expert/Leader
Artificial Intelligence • Cloud • Security • Software
Sonar is the trust & verification layer for AI and agentic coding, and the industry standard for automated code review.
The Role
The Director of Revenue Enablement leads global sales and customer success training while driving strategy and measurable outcomes across teams. Responsibilities include onboarding, content creation for technical buyers, and modernizing tech tools to support sales effectiveness.
Summary Generated by Built In
Who is Sonar?

Sonar enables organizations to ship agentic code with confidence. Code creation is abundant, but confidence is scarce. Our core platform, SonarQube, verifies over 750 billion lines of code every day, delivering agentic verification and governance for all code. Trusted by more than 7 million developers and 75% of the Fortune 100, including teams at Nvidia, ServiceNow, Booking.com, Goldman Sachs, AstraZeneca, and Ford Motor Company, Sonar enables organizations to reduce outages, improve security, and lower the cost and risk of agentic software development.
Founded in Geneva and now headquartered in Austin, Texas, Sonar has a global team working across offices and hubs, including Silicon Valley, London, Bochum, Barcelona, Singapore, Tokyo, and the Washington, D.C. area. At Sonar, we’re enabling enterprises to build agentic software factories that can move quickly while maintaining the control, consistency and evidence required to ship with confidence. 


Position description

As Director of Revenue Enablement, you will lead the global enablement function across Sonar's go-to-market organisation, spanning Sales, Customer Success, and Partner teams. Reporting to the VP of Revenue Operations, you will own the strategy, programmes, and systems that shorten ramp time, lift quota attainment, and equip our GTM teams to sell a technical product into developer, platform, and security buyers. You will inherit a small enablement team and a strong foundation, and will scale it into a measurable, outcomes-driven function that supports Sonar's next phase of growth in the age of agent-centric development.

What you will do

    • Own the revenue enablement strategy: Define and execute a multi-year enablement roadmap aligned to Sonar's GTM priorities, with quarterly outcomes tied to ramp time, win rate, and quota attainment.

    • Lead a global enablement team: Manage and grow a team of enablement specialists across regions; set clear priorities, coach for excellence, and operate as a player-coach where required.

    • Design onboarding and ongoing readiness: Build role-based onboarding for Sales, CS, and Partner roles. Run continuous readiness programmes across product, process, messaging, and selling skills.

    • Equip teams for a technical buyer: Build playbooks, talk tracks, objection-handling guides, and competitive content tailored to developer, platform engineering, DevSecOps, and CISO audiences.

    • Drive GTM kick-off and major moments: Own the enablement track for Sonar's annual GTM kick-off (250+ attendees) and quarterly business reviews.

    • Modernise the enablement tech stack: Evaluate and operate the LMS, CMS, sales engagement, conversation intelligence, and AI tooling that power seller workflows. Drive adoption and measure impact.

    • Partner cross-functionally: Work with the CRO, VP Sales, VP CS, Product Marketing, Product, and Partner leaders to align messaging, qualification frameworks, and customer journey execution.

    • Measure what matters: Build dashboards and reporting that link enablement activity to GTM outcomes. Use data to prioritise investment and retire programmes that do not move the number.

    • Embed AI into the seller workflow: Bring a clear point of view on how AI tooling accelerates rep productivity, coaching, and deal execution at Sonar.

Experience and Qualifications

    The ideal candidate will:

    • Bring 10+ years in B2B SaaS revenue or sales enablement, including 4+ years leading a global enablement function.

    • Have a demonstrated track record of improving ramp time, win rate, and quota attainment through structured, measurable programmes.

    • Have enabled GTM teams selling a technical product to developer, platform engineering, DevOps, DevSecOps, or security buyers.

    • Have designed and run large-scale GTM kick-offs and enablement events for 250+ attendees.

    • Be hands-on with the modern enablement tech stack (LMS, CMS, sales engagement, conversation intelligence) and have integrated AI tooling into seller workflows.

    • Be fluent with at least one structured qualification framework (MEDDPICC, Command of the Message, or equivalent) and able to drive consistent adoption across the field.

    • Operate effectively with VP and C-level stakeholders, and bring strong written and facilitation skills.

    • Balance strategic thinking with hands-on execution in a fast-paced, high-growth environment.

    • Be passionate about building inclusive, high-performing teams.

In-office Culture

 

We're intentional about this. We believe the best teams are built in the room together. Three anchor days — Mondays, Tuesdays, and Thursdays — create the collaboration rhythm that makes a hub office worth having.

Candidates need to be genuinely based in the location the role is posted — if that's not where you are today, we're happy to support relocation for the right person.


In-office culture

We're intentional about this. We believe the best teams are built in the room together. Three anchor days — Mondays, Tuesdays, and Thursdays — create the collaboration rhythm that makes a hub office worth having. 

Candidates need to be genuinely based in the location the role is posted  — if that's not where you are today, we're happy to support relocation for the right person.


We value diversity, equity, and inclusion

At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you need any accommodation, please reach out to us at [email protected]. 

All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date. 

Applications that are submitted through agencies or third party recruiters will not be considered. 

Skills Required

  • 10+ years in B2B SaaS revenue or sales enablement
  • 4+ years leading a global enablement function
  • Track record of improving ramp time, win rate, and quota attainment
  • Experience with technical products for developer or security buyers
  • Designed large-scale GTM kick-offs for 250+ attendees
  • Hands-on experience with modern enablement tech stack
  • Fluent with structured qualification frameworks
  • Strong written and facilitation skills

What the Team is Saying

Kim
Elizabeth
Katie
Jeff
Brian
Will
Varsha
Max
London

Sonar Compensation & Benefits Highlights

  • Healthcare Strength — Healthcare coverage includes 90% employer-paid premiums for U.S. employees (60% for dependents), fully paid life and disability insurance, and 100% telemedicine for eligible employees. This breadth positions health protection as a clear standout in the package.
  • Leave & Time Off Breadth — Time off is described as 25 PTO days in the U.S. with additional days based on seniority or circumstances, while other sources cite roughly 18–23 days in practice. Overall, the vacation offering is portrayed as generous relative to common tech norms.
  • Retirement Support — Retirement benefits feature a 401(k) match up to 4% of gross salary in the U.S., with some postings noting day-one vesting. This provides a solid baseline for long-term savings support.

Sonar Insights

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The Company
HQ: Austin, TX
800 Employees
Year Founded: 2008

What We Do

Sonar provides the essential verification layer for the AI-driven development era, ensuring all code—whether human-written or AI-generated—is code you can trust. Today, AI coding tools are generating explosive volumes of code. This has created an "engineering productivity paradox" : faster code writing doesn't automatically lead to faster, safer software delivery. The new bottleneck is verification. Sonar solves this. Integrating code quality and code security into a single platform (SonarQube), Sonar is the foundation for high performance software engineering, analyzing over 750 billion lines of code daily to ensure applications are secure, reliable, and maintainable. As an independent verification platform, Sonar enables organizations to securely develop at the speed of AI. We are driven by a deep belief in our people, a commitment to excellence, and an unwavering dedication to delivery. We operate as a united group where our collective success is the sum of each individual's contributions. Our company culture is driven by the values of CODE: Committed, Obsessed, Deliberate & Effective. This mindset reflects our culture of creativity, collaboration, and pride in the work we do. Rooted in the open source community, Sonar’s solutions support over 35 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by 7M+ developers worldwide, including ServiceNow, Booking.com, Deutsche Bank, AstraZeneca, and Ford Motor Company. Sonar is headquartered in Geneva, Switzerland with additional offices in Austin, Texas; Bochum, Germany; London, Singapore, and Tokyo. The company is rapidly growing with over 800 employees! Join us in our mission to solve the trillion-dollar challenge of bad code!

Why Work With Us

We are a product-first company, with a people-first culture. Every employee has the opportunity to grow and learn. We promote from within, provide regular feedback and professional development opportunities, value the right to fail along with respect and kindness and work with team members to achieve their full potential.

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Sonar Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At Sonar, we require employees to come into the office 3 days/week.

Typical time on-site: 3 days a week
HQAustin, TX office
Geneva Office (HQ)
Annecy Office
Bochum Office
London Office
Singapore Office
Learn more

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