Spectrum Jobs

Director, Product Marketing

Spectrum

Director, Product Marketing

Posted 2 Days Ago

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New Connecticut, NY, USA

In-Office

135K-240K Annually

Senior level

eCommerce • Information Technology • Internet of Things • Mobile • On-Demand • Retail • Software

Discover where at career with America’s Internet Company® can take you.

The Role

Leads product marketing for Spectrum’s connected home and value-added services portfolio, including WiFi, security, smart home, residential voice, support, and partner services. Owns product roadmaps, positioning, claims, launches, channel enablement, pricing input, monetization, customer communications, and performance measurement. Drives attach rate, revenue per household, upgrades, and retention through cross-functional leadership across product, sales, finance, legal, operations, and marketing teams.

Summary Generated by Built In

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
The Director, Product Marketing, Connected Home and Value-Added Services owns the products and services that attach to the Internet connection and grow revenue per household. That covers whole-home WiFi and the hardware behind it, network security and parental controls, the connected home platform, residential voice, remote technical support, and the partnerships that sit above the network, including gaming and entertainment. Most of it is sold to households Spectrum already has, and several of these services are moving from included in the rate to sold separately. The role defines these product lines and takes them to market, from marketing requirements through positioning, launch and in-market performance.
MAJOR DUTIES AND RESPONSIBILITIES

Actively and consistently supports all efforts to simplify and enhance the customer experience.
Product line and roadmap. Define the product lines on the connectivity roadmap. Partner with Product Management and Offer Management on what Spectrum builds, buys or partners for, write the marketing requirements, influence what gets built and in what order, and sequence the committed roadmap into the marketing calendar. Own the partners that sit above the network: Thread and Matter ecosystem standards, certified router and smart device partners, the white-label home security partner, silicon and carrier partners behind cellular backup, remote support vendors, streaming onboarding partners, and gaming and entertainment partnerships. Hold each to committed launch dates, co-marketing terms and a commercial return. Measured on attach rate, revenue per household and churn.
Positioning. Author the positioning for these product lines, working to the positioning set at portfolio level. Define how whole-home coverage, always-on reliability, security and voice become customer benefit, and make the case for a managed service over equipment customers buy themselves.
Launch and enablement. Build the go-to-market plan for each launch across families running on different cadences, including platform changes that affect the existing base, and plan the customer communication that protects satisfaction through each one. Give ecommerce, retail, care, field technicians and direct sales what they need to sell and support the services, and confirm each channel is ready before a launch goes live.
WiFi. Own the WiFi portfolio end to end: Advanced WiFi and the migration of Panoramic WiFi onto it, Whole Home WiFi sold with extenders, Invincible WiFi with cellular and battery backup through to Invincible WiFi 8, WiFi 7 routers and the WiFi 7 Extender through to its second version, the WiFi 8 generation of routers, mesh extenders and multi-dwelling hardware, WiFi Coverage Optimization, Do Not Disturb pods, multi-link operation for extender backhaul, channel puncturing and WPA3. Each hardware generation creates an upgrade opportunity across the installed base, and this role owns the plan to convert it.
Security and parental controls. Own the security portfolio end to end: Enhanced Security sold as a subscription, Security Shield including the residential proxy and mobile security, Security Shield On The Go with VPN, Spectrum Safety parental controls, Advanced Device ID, Certified Router validation for retail routers, IoT vulnerability scanning, the ancillary security marketplace covering identity and credit protection, and Spectrum Home Security delivered with a partner.
Connected home. Own the connected home platform: Thread networking, Matter interoperability across smart home ecosystems, Router-as-a-Platform opening the gateway to third-party services, Delphi quality of outcome and application reporting, Spectrum Preferred smart device sales, Complete Care remote technical support, Xumo seamless onboarding and WiFi First.
Residential voice. Own the voice portfolio: the Metaswitch to IMS migration, voice portal consolidation, voicemail migration, cross rate center porting, star code alignment, High-Definition Voice, Call Guard, emergency call alerts and the high-capacity ATA.
Attach and monetization. Grow what each household pays for on top of Internet. Set the attach and upgrade targets, and own the plan that moves customers onto paid services. Where a service moves from included in the rate to sold separately, build the positioning, plan the transition messaging for the existing base, and make sure what is included is stated accurately from the date it changes. Own the product side of the base communication plan, since almost all of this sells to households Spectrum already has.
Claims, research and testing. Author the claims this product line uses and partner with Consumer Insights and Product Management on the research that substantiates them and the tests that read what works. Research design and test design sit with Consumer Insights. The claim strategy is set at portfolio level.
Pricing and packaging input. Bring the product-level evidence and recommendation into marketing's pricing position: the monthly rate for each service, how much hardware a rate includes and what an extra unit costs, which tiers include a service and which pay for it, and the bundling behind the economics.
Measurement. Define what success looks like for each launch, build the reporting that shows what moved attach, revenue per household and retention, and act on what it says.
Cross-functional leadership. Lead the work across Product Management, Offer Management, Pricing, Consumer Insights, Integrated Marketing, Base Marketing, Sales, Channel, Care, Field Operations, Finance and Legal, and hold each of them to the plan.

WORKING CONDITIONS

Office environment. Approximately 10% travel for market visits, store visits and industry events

REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge

Ability to read, write, speak and understand English
Experience owning a consumer product family end to end, from marketing requirements through launch and in-market performance
Experience growing recurring or value-added services that raise revenue per customer
Experience marketing a service that moves from included in the rate to sold separately
Experience working to a multi-year product roadmap and turning it into a marketing plan
Experience authoring positioning and claims substantiated against independent measurement
Experience bringing products to market with technology, ecosystem or white-label partners
Experience working with a product organization on build, buy or partner decisions
Experience delivering through cross-functional teams without direct authority
Ability to turn a technical capability into a benefit a customer understands
Ability to get decisions made across Product, Sales, Finance, Legal and Creative without direct authority
Ability to read performance data and change the plan based on it
Strong written and verbal communication, including with executives

Required Education

Bachelor's degree in Marketing, Business or a related field, or equivalent experience

Required Related Work Experience and Number of Years

Product marketing - 8+
Owning a product family or portfolio, including accountability for in-market performance - 5+

PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge

Residential broadband, connectivity or a comparable consumer technology business
Marketing managed WiFi, mesh networking or in-home connectivity
Marketing consumer security, such as parental controls, threat protection or home security
Marketing smart home products, or working with smart home interoperability standards
Marketing a white-label or partner-delivered service sold under the company brand
Content, gaming or entertainment partnerships bundled with a subscription
Attach, upgrade and retention marketing to an installed base
Marketing a product line across more than one technology footprint during an integration
Use of AI tools for research, analysis, content and competitive monitoring

Preferred Education

MBA combined with an undergraduate degree in engineering, computer science or a related technical field, or comparable technical depth gained through experience

Preferred Related Work Experience and Number of Years

Product marketing in broadband, connectivity or a comparable consumer technology business - 10+

#LI-LB1
MPD735 2026-88386 MPD735 2026
Here, our employees don't just have jobs, they're building careers. That's why we offer a comprehensive package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
The base pay for this position generally is between
$135,300.00 and $240,100.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.
Get To Know Us: Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ: CHTR), the leading internet and video provider in the nation and the fastest growing mobile company in our footprint, with services available to more than 70 million homes and businesses across 45 states. Supported by our 100% U.S.-based employees,* we are America's Internet Company®.
*At close of the Cox acquisition, Spectrum announced that over the next 18 months, it will fully return legacy Cox's customer service function to the U.S.
Grow Your Career Here We're committed to growing a workforce that reflects the customers and communities we serve - providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans.

Skills Required

Ability to read, write, speak, and understand English
Experience owning a consumer product family end to end, from marketing requirements through launch and in-market performance
Experience growing recurring or value-added services that raise revenue per customer
Experience marketing a service that moves from included in the rate to sold separately
Experience working to a multi-year product roadmap and turning it into a marketing plan
Experience authoring positioning and claims substantiated against independent measurement
Experience bringing products to market with technology, ecosystem, or white-label partners
Experience working with a product organization on build, buy, or partner decisions
Experience delivering through cross-functional teams without direct authority
Ability to turn a technical capability into a customer-understandable benefit
Ability to get decisions made across Product, Sales, Finance, Legal, and Creative without direct authority
Ability to read performance data and change the plan based on it
Strong written and verbal communication, including with executives
Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
8+ years of product marketing experience
5+ years owning a product family or portfolio, including accountability for in-market performance
Residential broadband, connectivity, or comparable consumer technology business experience
Experience marketing managed WiFi, mesh networking, or in-home connectivity
Experience marketing consumer security, such as parental controls, threat protection, or home security
Experience marketing smart home products or working with smart home interoperability standards
Experience marketing a white-label or partner-delivered service sold under the company brand
Experience with content, gaming, or entertainment partnerships bundled with a subscription
Experience with attach, upgrade, and retention marketing to an installed base
Experience marketing a product line across more than one technology footprint during an integration
Use of AI tools for research, analysis, content, and competitive monitoring
MBA combined with an undergraduate degree in engineering, computer science, or a related technical field, or comparable technical depth
10+ years of product marketing experience in broadband, connectivity, or comparable consumer technology

What the Team is Saying

Spectrum Compensation & Benefits Highlights

Retirement Support — The retirement program includes a dollar‑for‑dollar 401(k) match up to 6% of pay and an additional 3% company contribution to a Retirement Accumulation Plan for many eligible employees. This structure can make long‑term savings notably valuable.
Healthcare Strength — Multiple national medical options (plus Kaiser in some locations) are available, and certain plans include up to $1,500 in employer‑funded health accounts alongside dental, vision, and 24/7 counseling. These elements indicate broad coverage with meaningful employer support for out‑of‑pocket costs.
Leave & Time Off Breadth — Vacation, sick and personal days, paid holidays, and increasing vacation with tenure are part of the offering. This breadth provides formal time‑off pathways across different needs.

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The Company

HQ: Stamford, CT

100,000 Employees

Year Founded: 1993

What We Do

Spectrum is suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ: CHTR), the leading internet and video provider in the nation and the fastest growing mobile company in our footprint, with services available to more than 70 million homes and businesses across 45 states, supported by our 100% U.S.-based employees*. *At close of the Cox acquisition, Spectrum announced that over the next 18 months, it will fully return legacy Cox's customer service function to the U.S.

Why Work With Us

We connect family, friends, businesses and local communities to fast, reliable Spectrum Internet, Mobile, TV and Phone. When you join our Product & Technology team, you’ll be building the technology that makes it all work together – from enhancing network reliability to creating new, innovative products and protecting customer data.