The Director, Owned Marketing Measurement Analytics is a key leader within Marriott’s Enterprise Data, Analytics & AI organization, responsible for driving the measurement strategy for an omnichannel owned ecosystem (Email, SMS, Push, real- time personalization, and onsite merchandising). This role leads analytics initiatives focused on incrementality testing, performance insights, and ROI analysis—enabling strategic data-driven decisions that improve engagement and maximize return on investment.
Working closely with marketing leaders and cross-functional teams, the Director defines analytical priorities, interprets complex data, and translates findings into clear, actionable strategic recommendations. By leveraging advanced analytics and Marriott’s data assets, this position ensures marketing strategies are grounded in robust insights and aligned with enterprise goals. The Director combines strong analytical expertise, business acumen, and exceptional communication skills to serve as a trusted advisor to senior stakeholders, fostering collaboration and innovation to embed analytics into decision-making and elevate Marriott’s marketing performance.
Requirements & Qualifications
- Bachelor’s degree in Business, Analytics, or related field; advanced degree a plus.
- Minimum 8 years of experience in advanced analytics or related roles, with 3+ years managing others preferred.
- Ability to translate insights into strategic recommendations for business leaders.
- Strong understanding of omnichannel campaign measurement (Push, SMS, Email, Onsite personalization, customer lifecycle journeys)
- Robust understanding of causal inference methodologies (i.e. RCT, differences in differences, instrumental variables)
- Hands-on knowledge of running incrementality studies (universal control groups, geo-based and audience-based hold-outs, synthetic controls)
- Strong understanding of full-funnel marketing and media channels (digital, TV, retail media, paid social, search), as well as relevant measurement frameworks
- Experience driving marketing measurement innovation
- Ability to build, mentor, and lead a high-performing team of analysts.
Key Duties & Responsibilities
- Lead end-to-end marketing measurement across all owned marketing channels, including personalization, real-time trigger-based omnichannel deployments, promotional campaigns, and onsite merchandising initiatives.
- Translate complex analytical findings into clear, compelling narratives and strategic recommendations tailored for senior leadership and executive audiences.
- Design and apply causal inference methodologies (e.g., randomized controlled trials, differences in differences, synthetic controls, instrumental variables) to isolate incremental impact and inform decision-making.
- Define and evolve enterprise grade measurement frameworks, KPIs, and success metrics in partnership with marketing stakeholders.
- Lead, coach, and develop a team of high-performing analysts, fostering a culture of analytical rigor, curiosity, and business impact.
- Set clear standards for analytical quality, documentation, and storytelling.
- Partner with data engineering, data science, and visualization teams to ensure analytics are supported by reliable, well-structured, and accessible data assets.
- Evaluate and pilot new measurement technologies, tools, and methodologies, continuously advancing Marriott’s marketing measurement capabilities.
- Stay current on industry best practices and emerging trends in marketing measurement, experimentation, and advanced analytics.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
About UsSkills Required
- Bachelor's degree in Business, Analytics, or related field
- Minimum 8 years of experience in advanced analytics or related roles
- 3+ years of managing others
- Strong understanding of omnichannel campaign measurement
- Understanding of causal inference methodologies
- Hands-on knowledge of running incrementality studies
- Understanding of full-funnel marketing and media channels
- Experience driving marketing measurement innovation
- Ability to build and lead a high-performing team
Marriott International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Marriott International and has not been reviewed or approved by Marriott International .
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Retirement Support — Retirement programs include a 401(k) with a company match and related financial wellness resources seen as competitive. This support is complemented by savings tools that reinforce long-term financial security.
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Healthcare Strength — Health coverage offers flexible medical plans, disability and life insurance, and access to mental health and wellness resources. Short-term disability and basic life coverage are described as included for many full-time hourly roles.
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Wellbeing & Lifestyle Benefits — Travel and lifestyle perks include substantial hotel, food and beverage, spa, retail, and golf discounts for employees and families. Additional programs like tuition assistance and wellness initiatives reinforce non-cash value.
Marriott International Insights
What We Do
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,500 properties in 30 leading hotel brands spanning 132 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/
