Exceptional Hospitality Starts with You
As the Director of Marketing & Communications, you are not just leading the hotel's marketing, brand, public relations, and communications strategy. You are shaping the reputation, positioning, and commercial success of one of Australia's most prestigious luxury hotel destinations. Through strategic leadership, compelling storytelling, and innovative campaigns, you will bring the rebrand of the Imperial Hotel Gold Coast into the new LXR Hotel and Resort – Hilton’s first luxury hotel in Australia to life while spreading the light and warmth of hospitality through every guest touchpoint.
Responsibilities
About the role
Reporting to the Commercial Director, and working closely with the regional Hilton teams, you will initially focus on delivering the new LXR Hotel and Resorts brand roll out and pre-opening tasks. Elevating the hotel's luxury positioning, strengthen brand reputation, and delivering impactful campaigns that connect with local, national, and international audiences.
Your responsibilities will include:
Lead the development and execution of the annual integrated marketing and communications strategy aligned to hotel commercial objectives.
Drive brand awareness, market share growth, direct revenue, and customer acquisition across all business segments.
Develop and manage annual marketing budgets, forecasts, and performance reporting.
Serve as the guardian of the Imperial Hotel Gold Coast and Hilton brand standards across all channels and guest touchpoints.
Lead all public relations activities including media relations, press outreach, influencer engagement, executive profiling, and publicity opportunities.
Support major hotel repositioning, refurbishment, rebranding, and pre-opening initiatives.
About you
Bachelor's degree in Marketing, Communications, Public Relations, Business, Hospitality, or a related discipline.
Minimum 6+ years of progressive marketing and communications experience, with at least 3 years in a senior leadership role.
Proven luxury hotel or luxury lifestyle brand experience is essential.
Demonstrated experience in hotel pre-openings, repositioning projects, rebranding initiatives, or major hotel transformations.
Strong expertise in brand management, public relations, media relations, communications, and reputation management.
Exceptional written, verbal, and presentation skills with strong storytelling capabilities.
Experience managing agency relationships, media partnerships, influencers, and external stakeholders.
Strong commercial acumen with the ability to analyse performance data and identify revenue opportunities.
Experience working within a global hotel brand environment is highly desirable.
Proficiency in Hilton marketing platforms, Salesforce, Adobe Creative Suite, and digital analytics tools preferred.
Demonstrated leadership capability with experience building, mentoring, and managing high-performing teams.
Skills Required
- Bachelor's degree in Marketing, Communications, Public Relations, Business, Hospitality, or a related discipline
- Minimum 6+ years of progressive marketing and communications experience
- At least 3 years in a senior leadership role
- Luxury hotel or luxury lifestyle brand experience
- Experience with hotel pre-openings, repositioning projects, rebranding initiatives, or major hotel transformations
- Expertise in brand management, public relations, media relations, communications, and reputation management
- Exceptional written, verbal, and presentation skills with strong storytelling capabilities
- Experience managing agency relationships, media partnerships, influencers, and external stakeholders
- Strong commercial acumen and ability to analyze performance data and identify revenue opportunities
- Experience working within a global hotel brand environment
- Proficiency in Hilton marketing platforms, Salesforce, Adobe Creative Suite, and digital analytics tools
- Leadership experience building, mentoring, and managing high-performing teams
Hilton Compensation & Benefits Highlights
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Wellbeing & Lifestyle Benefits — Go Hilton provides heavily discounted hotel stays for team members and extends access to family and friends, with up to 110 discounted nights and rates as low as $40 in some cases. Additional wellbeing resources include an Employee Assistance Program, mental-health support, caregiving resources, and programs like Thrive and sabbaticals.
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Retirement Support — A 401(k) is offered with a company match of 100% on the first 3% of eligible pay plus 50% on the next 2%. This structure provides meaningful employer support for long‑term savings.
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Parental & Family Support — New parents receive 4 weeks of fully paid parental leave, with birthing parents receiving an additional 8 weeks for a total of 12 weeks. Support extends to adoption assistance up to $10,000 per eligible child and resources for caregiving.
Hilton Insights
What We Do
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 165 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
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