Market Expansion:
Hotel footprint is widening, with properties and rooms increasing, approvals for additional rooms, and a record development pipeline by mid-2026. The network spans over 140 countries and reflects continued entry into new markets.
Strong Revenue Growth:
Revenue rose to about $12.04B in 2025 from the prior year, and early 2026 showed gains in system-wide comparable RevPAR. Management also indicated continued comparable RevPAR growth for 2026.
Product Line Growth:
The portfolio is expanding with new brands and lodging categories, including the Apartment Collection and the conversion-focused Outset Collection. Broader offerings in lifestyle and luxury support conversions and attract a wider range of owners and travelers.
