Location: Austin, TX (Hybrid - 2 days/week in office)
Lansweeper is the leader in Technology Asset Intelligence, providing a single source of truth for complete visibility into IT, OT, and IoT assets (including software) across the entire technology estate. Since 2004, Lansweeper has empowered organizations to stay competitive with accurate, actionable data that strengthens security, drives strategic decisions, and boosts operational efficiency.
Trusted by over 20,000 customers, including Nestlé, Nvidia, and CMA CGM, Lansweeper serves enterprises, governments, financial institutions, NGOs, and universities worldwide.
Now, we're searching for a Director of Global Demand Generation - a leader who can turn pipeline goals into reality and take our growth story to the next level.
Why this role matters
As the Director of Global Demand Generation, you will lead Lansweeper's global pipeline generation strategy across all go-to-market motions, audiences, and regions. From campaign strategy to pipeline reporting, you'll orchestrate global programs that drive new logo acquisition and expand customer revenue worldwide.
Your mission is to design, orchestrate, and optimize high-performing campaigns and partner initiatives that drive repeatable results and enable sales to achieve their goals.
What you'll do
- Own the strategy: Define and manage Lansweeper's global demand generation strategy and campaign calendar across new logo acquisition and customer upsell, cross-sell, and account expansion.
- Lead across audiences: Drive campaigns for our three key motions - IT organizations, Managed Service Providers (recruit & resell), and Independent Software Vendors (recruit and sell-through).
- Collaborate across teams: Work with Sales, Product Marketing, Customer Success, Partner teams, and other areas within the marketing team to ensure campaigns are tied directly to revenue outcomes.
- Elevate the team: Lead, coach, and grow a global demand gen team (currently eight team members), creating playbooks and governance that make growth repeatable.
- Optimize relentlessly: Monitor campaign performance, conversion, and ROI - and use data to fine-tune every step of the funnel.
- Shape the future: Help Lansweeper evolve from a product-led motion into a hybrid product + sales-led strategy.
What you bring
- 10+ years in B2B SaaS marketing, with 5+ leading demand generation at scale.
- A proven track record of building integrated, multi-channel campaigns (ABM, digital, events, partner/VAR marketing) that deliver measurable pipeline impact.
- Deep experience with funnel governance, campaign attribution, and pipeline reporting.
- Strength in both vision and execution - from setting strategy to getting into the details with your team.
- A collaborative leadership style that drives alignment across regions and functions.
- Nice to have: Experience with Atlassian ecosystem partners or similar software/VAR partner ecosystems.
What success looks like
- Global pipeline targets consistently hit - across all audiences and regions.
- Faster lead-to-opportunity velocity and improved conversion rates.
- Scalable campaigns, clear playbooks, and a demand gen engine that accelerates Lansweeper's growth worldwide.
Why you'll love it here
- A chance to shape the growth story of a rapidly scaling SaaS company.
- High visibility and ownership in a global leadership role.
- Competitive compensation, benefits, and development opportunities.
- A collaborative, hybrid environment in our Northwest Austin office (near the Arboretum area).
Top Skills
What the Team is Saying
What We Do
Managing a technology estate has never been a bigger challenge. Hardware, software, and users can be anywhere at any time, making IT environments extremely dynamic and often complex. A seemingly simple question has become terribly difficult to answer: ‘Who is using what device?’
CIO's, CTO's, IT managers, ... have to make decisions that are often based on scattered, out of date, and incomplete data sources. How can you effectively manage the technology assets of an organization, if you’re not 100% sure of what assets you have to manage in the first place?
This question inspired Lansweeper and still drives us today. We believe that answering it is crucial to tackle and simplify many of the challenges companies face every day.
Centralized technology asset intelligence enables every stakeholder who needs insights into your company’s IT landscape to speak the same language. Connecting and centralizing asset data to collaborate across silos, locations, and departments is essential.
Eliminate the blind spots from your environment and discover assets you didn't even know about. Lansweeper provides you the means to achieve complete visibility into your IT, centralized into one solution, helping you gain an in-depth understanding of your entire IT estate.
Lansweeper creates a substantial reduction in the measure of time IT teams would ordinarily spend on routine, yet key assignments, such as network discovery, inventory, software distribution, licensing and updates. This task automation is critical for organizations with restricted staff and IT spending plans. Reveal needless expenses, support budgeting decisions, and manage your IT cost-effectively with Lansweeper
The basic premise of good cybersecurity is that you can’t protect what you can’t see. So the critical first step when it comes to basic cyber hygiene is to maintain visibility of your IT environments and develop the relevant daily routines to inspect and verify.
Why Work With Us
We are on a mission. How about you?
We don't over promise, We Deliver! We empower courageous and the adventurous. The eager to learn and the keen to grow. The inventive and the exceptional. The misfits and the perfect fits. Together, we're writing our visionary story of ambition, growth, and top-notch tech.
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Lansweeper Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
