Director - CRM Pulse Strategy - APAC

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Singapore, SGP
In-Office
Big Data • Cloud • Healthtech • Software • Big Data Analytics
The software company powering the path to the world’s new medicines.
The Role

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.


At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.


Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.


The Role


Veeva has just launched its latest innovation: a first-of-its-kind cloud-based data product providing granular, privacy-safe HCP access and multichannel engagement data. CRM Pulse will now be expanding rapidly to APAC. We are looking for an entrepreneurial, driven Strategy leader to own the ProProducts-to-market for the region.


CRM Pulse aims to improve the accuracy and effectiveness with which the life sciences industry engages with its customers. It is designed to drive more robust segmentation, targeting, and omnichannel planning activities.


As the Strategy leader for APAC, you will be responsible for all market-facing aspects of the proProduct the region as well as its overall success. You will need to develop and execute a clear, actionable Growth Plan for APAC and work closely with product and operations teams to create a strong product-market fit. 


As the leader of a new product, you will have an exciting and entrepreneurial experience building the market for the proProduct developing strong product messaging and thoughtful engagement with potential early adopters. You will also lead the business’ selling model - setting clear strategies and goals for our sales team.


This role will be based in Singapore with regional coverage and regional travel expectations.

What You'll Do

  • Drive the commercial success of the business in APAC
  • Develop, own, and execute the business’ 5-year growth plan and yearly objectives
  • Design and drive the business’ reference selling model and ensure its effectiveness
  • Own and ensure an effective and successful pricing strategy
  • Own product messaging and positioning to customers
  • Communicate the product and product direction to customers
  • Play a lead role in senior-level customer discussions
  • Lead and organize the business’ customer events

Requirements

  • 10 years in consulting or regional pharma commercial leadership roles
  • Pharma commercial and segmentation & targeting experience
  • Deep familiarity with the use of data in pharma commercial and omnichannel operations
  • Good understanding of modern data and analytics methodologies
  • Strong analytical and presentation skills
  • Experience in Asia

Nice to Have

  • Other life sciences and healthcare experiences
  • Data science and analytics experience
  • Exposure to Salesforce or Veeva CRM

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.


Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.

Veeva Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Veeva and has not been reviewed or approved by Veeva.

  • Healthcare Strength Health, dental, vision, life, disability, and mental health coverage are provided, alongside FSAs, wellness programs, and fitness stipends. These offerings present a comprehensive healthcare package relative to typical tech benefits.
  • Equity Value & Accessibility Equity is a meaningful component of total compensation, with RSUs/options cited as part of packages. Engineering examples highlight strong base pay paired with "good RSU + ISO."
  • Wellbeing & Lifestyle Benefits Work Anywhere flexibility, home‑office stipends, wellness programs, fitness reimbursements, and company‑sponsored events support day‑to‑day wellbeing. A 1% charitable giving allowance further enhances lifestyle and purpose-driven engagement.

Veeva Insights

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The Company
HQ: Pleasanton, CA
6,000 Employees
Year Founded: 2007

What We Do

Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,000 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves.

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