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The successful candidate will have proven experience in multi-channel retail leadership, with strong expertise in online trading, store operations, and customer experience. They will partner cross-functionally with Marketing, Digital, Product, and Store Operations to ensure that brand, product, and commercial needs are met to best-in-class standards. The Commercial Director will leverage market insights, sales analysis, and customer data to identify growth opportunities, optimise trading performance, and execute against the commercial plan.What You'll Do
Develop and implement the UK commercial strategy in alignment with the partner to achieve strategic objectives and deliver against budgeted growth targets.
Act as the senior commercial lead for the UK, with retail, revenue and margin accountability across both online and stores.
Lead the annual business planning process, setting clear channel targets and KPIs for online and store performance.
Seek growth opportunities across existing and new distribution channels, including e-commerce innovation, store expansion, and real estate optimisation.
Identify risks and opportunities to the sales plan, collaborating with cross-functional teams and the partner to develop and implement action plans.
Analyse sales performance, customer behaviour, and market data to generate actionable insights that drive trade and optimise the customer journey.
Manage the UK commercial calendar for both online and stores, ensuring timely delivery of product launches, marketing campaigns, and promotional activity.
Act as the primary link between UK market partner and global functional teams, ensuring effective two-way communication and alignment.
Share market results, best practices, and lessons learned with the wider organisation to drive continuous improvement.
Minimum of 10+ years’ senior commercial leadership experience in a multi-channel retail environment, ideally within fashion or lifestyle sectors.
Proven track record in online trading and physical retail management, with experience delivering sustained sales and margin growth.
Strong commercial acumen with full P&L management experience.
Advanced skills in data analytics, trading optimisation, and customer insight application.
Excellent negotiation, influencing, and relationship management skills.
A self-starter with integrity, drive, and the ability to make decisive, commercially sound decisions.
Proven ability to lead and inspire cross-functional teams to deliver results.
Flexibility to travel regularly within the UK and occasionally internationally for market weeks or business reviews.
Gap (gapinc.com). Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gap (gapinc.com). and has not been reviewed or approved by Gap (gapinc.com)..
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is offered, alongside programs that support physical, mental, and financial wellbeing. Feedback suggests eligible employees can also leverage tools like FSAs and additional wellbeing resources.
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Leave & Time Off Breadth — Paid time off, company-paid holidays, and multiple leave options (sick, disability, and family leave) create broad time-away coverage. Some roles start with substantial PTO accrual and can access flexible leave arrangements.
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Wellbeing & Lifestyle Benefits — A generous cross-brand merchandise discount is a standout perk, complemented by commuter benefits, on-the-clock volunteer hours, and matching donations. Feedback suggests these lifestyle benefits add meaningful value beyond base pay.
Gap (gapinc.com). Insights
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What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
