Director - Business Development

Posted Yesterday
Be an Early Applicant
Hiring Remotely in US
Remote
120K-130K Annually
Expert/Leader
Cloud • Marketing Tech • Professional Services • Social Impact • Software
At Granicus, our mission is to help bring government and citizens closer together.
The Role
Leads a global 60-person BDR organization responsible for inbound and outbound pipeline generation across public-sector, enterprise, and destination-marketing segments. Develops go-to-market strategy, improves conversion and pipeline velocity, implements AI and sales technologies, establishes performance systems, and partners with Sales, Marketing, Product Marketing, Communications, and Revenue Operations. Oversees playbooks, qualification, coaching, technology adoption, cross-functional alignment, and talent development.
Summary Generated by Built In
The Company

Serving the People Who Serve the People


Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.


Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

Job Summary

The Director of Business Development (BDR) is a senior go‑to‑market leader accountable for building, scaling, and optimizing a global inbound and outbound BDR organization. This role owns top‑of‑funnel strategy and execution, delivering predictable, high‑quality pipeline through improved conversion, velocity, and tight alignment with Sales, Marketing, Product Marketing, Communications, and Revenue Operations.


The Director leverages AI, data, and modern enablement platforms to increase BDR productivity and quality, effectiveness, and insight and ensure consistent, high‑quality execution across public sector (SLED/SMG), Enterprise, and Destination Marketing segments. The mandate is to power revenue growth through a disciplined, scalable, insight‑driven pipeline engine while developing a high‑performing team and strengthening cross‑functional GTM cohesion. That includes:

  • Driving pipeline creation across new and existing accounts
  • Ensuring deep account penetration and qualification prior to Sales engagement
  • Multi‑threading outreach across buying groups and decision‑makers
  • Accelerating pipeline by re‑engaging stalled or at‑risk opportunities
  • Routing buyers into compounding marketing motions, including events, demand generation, and ABM programs across multiple segments.
  • Building an amazing team culture focused on collaboration and shared accountability.
What Your Impact Will Look Like
  • Strategy, Pipeline & Market Development
    • Develop and execute a global BDR strategy aligned with revenue targets, GTM priorities, and multi-audience engagement paths
    • Drive predictable pipeline growth across inbound and outbound channels; improve stage‑to‑stage conversion using data‑driven experimentation.
    • Identify new markets, segments, and partnership opportunities; provide market and customer insights to refine messaging and targeting.
    • Leverage AI and automation to improve prioritization, personalization, rep efficiency, and pipeline velocity.
    • Understand the differing requirements for your team to engage Executive (C-Suite) and functionally led persona’s.  
  • Team Leadership & Performance Management
    • Lead and develop a ~60‑person global BDR organization, including frontline managers and team leads; hire, ramp, coach, and promote top talent.
    • Establish KPIs, quotas, operating cadences, and accountability systems to drive consistent performance.
    • Maintain a culture of execution excellence, inclusion, and career progression into AE/CSM roles.
  • Execution Quality & Operational Excellence
    • Own and improve playbooks, call scripts, persona‑based sequences for Executives (C-Suite) vs. Functional leaders, automation vs. manual operating models, qualification standards, and handoff processes.
    • Ensure execution quality through coaching, QA reviews, speed‑to‑lead adherence, and segment specific messaging alignment.
    • Oversee technology adoption (Salesforce, Outreach/Salesloft, Gong, ZoomInfo) and partner with RevOps on data integrity and analytics 
  • Cross‑Functional GTM Alignment
    • Partner with Sales leadership on coverage models, ICP alignment, AE handoff, MEDDPICC and Challenger methodologies, and early‑stage deal progression.
    • Collaborate with Marketing and PMM to develop integrated campaigns, sequences, and feedback loops that improve relevance and ROI.
    • Translate market and customer insights into actionable GTM improvements and executive‑ready reporting.
    You Will Love This Job If You Have
    • 10+ years in business development, sales development, or revenue leadership within SaaS or technology
    • Demonstrated success leading large, distributed BDR/SDR teams and delivering measurable pipeline growth
    • Strong command of outbound, inbound, ABM/ABS motions, pipeline analytics, and conversion optimization
    • Experience implementing AI‑driven or data‑driven tools to enhance prospecting, prioritization, and coaching.
    • Expertise with Salesforce and modern sales engagement platforms.
    • Excellent leadership, communication, negotiation, and cross‑functional collaboration skills
    • Direct experience in public sector, GovTech, or regulated markets, including Federal, State, and Local government
    • Experience supporting international GTM motions across distributed, geographically diverse teams
    Pay RangeUSD $120,000.00 - USD $130,000.00 /Yr. About Us

    Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!


    Security and Privacy Requirements

    • Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
    • Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

    The Team

    • We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

    The Culture

    • At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to bea part of our journey.
    • A few culture highlights include – Employee Resource Groups to encourage diverse voices
    • Coffee with Mark sessions – Our employees get to interact with our CEO on very important andsometimes difficult issues ranging from mental health to work-life balance and current affairs.
    • Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.
    • We bring in special guests from time to time to discuss issues that impact our employeepopulation

    The Impact

    • We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.
    The BenefitsAt Granicus, we offer a comprehensive and flexible benefits package designed to support your well-being, growth, and work-life balance—starting from day one. Here’s what you can expect as a U.S.-based team member:

    Flexibility & Balance

    • Flexible Time Off – Take the time you need to rest, recharge, and live your life.
    • Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
    • Work From Home Reimbursement – Support a productive home office environment.
    Health & Wellness
    • Multiple Health Plan Options – Including a 100% employer-paid plan.
    • Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
    • Fitness Reimbursement Program – Stay active, your way.
    • On-Demand Mental Health Support – Access to Headspace and other wellness tools.
    Family & Future
    • Paid Parental Leave – For both birthing and non-birthing parents.
    • Traditional & Roth 401(k) – With a generous company match.
    • Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
    Growth & Recognition
    • Online Learning Platforms – Fuel your professional development.
    • Competitive Salary & Bonuses – Your contributions are valued and rewarded.
    Equal Opportunity EmployerGranicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.

    Skills Required

    • 10+ years of experience in business development, sales development, or revenue leadership within SaaS or technology
    • Demonstrated success leading large, distributed BDR or SDR teams and delivering measurable pipeline growth
    • Strong command of outbound, inbound, ABM/ABS motions, pipeline analytics, and conversion optimization
    • Experience implementing AI-driven or data-driven tools for prospecting, prioritization, and coaching
    • Expertise with Salesforce and modern sales engagement platforms
    • Excellent leadership, communication, negotiation, and cross-functional collaboration skills
    • Direct experience in public sector, GovTech, or regulated markets, including Federal, State, and Local government
    • Experience supporting international go-to-market motions across geographically diverse teams

    Granicus LLC Compensation & Benefits Highlights

    The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Granicus LLC and has not been reviewed or approved by Granicus LLC.

    • Healthcare Strength Healthcare coverage is positioned as comprehensive, spanning medical, dental, and vision, with an indication that a fully employer-paid medical option may exist for some employees. Mental-health support and telemedicine access are also portrayed as meaningful add-ons that increase benefits value.
    • Leave & Time Off Breadth Time-off offerings are framed as modern and flexible, including Flexible/Unlimited Time Off plus company-wide “Unplug” or “No Meeting” days. Paid sick time, holidays, volunteer time, and parental leave are described as part of the broader leave portfolio.
    • Retirement Support A 401(k) plan with employer matching is consistently part of the package, with match levels described in the mid-single-digit range in some references. Retirement support is often treated as a stabilizing component of total rewards even when cash compensation feels less competitive.

    Granicus LLC Insights

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    The Company
    HQ: Denver, CO
    1,500 Employees
    Year Founded: 1999

    What We Do

    Granicus provides technology and services that empowers government organizations to create seamless digital experiences for the people they serve. By offering the industry’s leading cloud-based solutions for communications, content management, meeting and agenda management, and digital services to more than 5,500 public sector organizations, Granicus helps turn government missions into quantifiable realities.

    Why Work With Us

    As a company, Granicus helps empower some of the most creative people in the world who innovate within complex public sector organizations. We help make policies more effective and to transform the citizen experience so that everything from road closures to fostering programs are better communicated, understood, and ultimately successful.

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