Dir. Marketing Technology Transformation

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

The Marketing Technology Transformation Leader drives the implementation and optimization of transformative marketing technology initiatives. This role bridges marketing and IT teams, focusing on leveraging AI and automation capabilities to enhance data-driven strategies and marketing operations to maximize investment.
The leader will spearhead the evolution of the MarTech / AdTech ecosystem from its current to target state. They will collaborate closely with marketing and IT teams to implement, integrate, and optimize marketing technologies across key functions. A crucial aspect of this role is championing the adoption of AI and automation tools to maximize investment and accelerate outcomes.

Job Description:

Overview:

The Marketing Technology Transformation Leader drives the implementation and optimization of transformative marketing technology initiatives. This role bridges marketing and IT teams, focusing on leveraging AI and automation capabilities to enhance data-driven strategies and marketing operations to maximize investment.

The leader will spearhead the evolution of the MarTech / AdTech ecosystem from its current to target state. They will collaborate closely with marketing and IT teams to implement, integrate, and optimize marketing technologies across key functions. A crucial aspect of this role is championing the adoption of AI and automation tools to maximize investment and accelerate outcomes.

Fostering a culture of innovation is paramount in this position. The leader will be responsible for identifying emerging technologies and trends in the MarTech / AdTech space, initiating and overseeing pilot programs to test new capabilities, and analyzing results to scale successful innovations across the organization. This position is critical in keeping the organization at the forefront of marketing technology advancements, ensuring a competitive edge in the rapidly evolving digital landscape. The leader will play a pivotal role in shaping the future of the organization's marketing capabilities and driving technological innovation to meet and exceed business objectives.

Responsibilities:

The ideal candidate will possess a strong understanding of marketing technology, AI, and automation. They should demonstrate the ability to blend business acumen, technological expertise, and creativity. Experience leading and inspiring teams while driving transformative initiatives in a matrixed organization is essential, as is proficiency in data analysis and interpretation for strategic decision-making. Excellent stakeholdering, communication and collaboration skills are crucial for success in this role.

Marketing Technology Strategy:

• Provide subject matter expertise in large MarTech ecosystems, customer data platforms, and MarTech architecture

• Work closely with the marketing, IT, and product organizations to build an actionable, cross-functional roadmap for execution

• Stay abreast of emerging marketing technologies, evaluating their applicability and potential benefits for the organization

• Strong understanding of AI and automation technologies, their applications, and their potential impact on marketing operations.

• Understand journey-based lifecycle marketing and advise / influence the integration between real time marketing triggers and omnichannel journeys

Marketing Digitization and Automation:

• Marketing digitization & automation: define requirements for next-gen tech stack to enable personalization, real-time marketing, CRM/Next Best Activity, Churn Mgmt/Models, and segmentation

• Analyze and optimize marketing processes, workflows, and procedures to leverage marketing technology capabilities effectively.

• Identify opportunities for process automation, data integration, and efficiency improvements through the use of marketing technologies.

Change Management and Adoption:

• Develop and execute comprehensive change management plans to facilitate the successful adoption of new marketing technologies within the organization.

• Develop and document standard operating procedures, training materials, and best practices for marketing technology utilization.

• Provide training, coaching, and support to marketing teams to enhance their technology proficiency and data-driven decision-making capabilities.

• Foster a culture of continuous improvement and innovation in the use of marketing technologies.

Innovation and Testing

• Focus on continuous innovation – to address business gaps and capitalize on opportunities

• Regularly assess new MarTech / AdTech solutions, aligned with business needs - design and execute proof-of-concept projects

• Collaborate with vendors and startups to trial cutting-edge technologies.

• Develop frameworks for evaluating and testing successful pilots into existing workflows.

Project Management & Implementation:

• Oversee marketing technology initiatives within the TO ensuring adherence to the established processes and protocols, and preparation, coordination, and execution of relevant activities, including cross-functional meetings and reporting

• Leverage knowledge and networks to proactively identify and mobilize resources that can aid in resolving obstacles

• Foster a culture of innovation and growth, to hit milestones on a fast-paced transformation timeline (says “how can we get there?” rather than “we can’t get there in time”)

• Communicate project status, risks, and issues to relevant stakeholders, and escalate concerns as needed.

• Collaborate with cross-functional stakeholders, including marketing, IT, data analytics, and external vendors, to align expectations and ensure successful project execution.

Qualifications and Requirements:

• Bachelor's degree in marketing, business administration, computer science, or a related field; relevant certifications (e.g., project management, marketing technology) are a plus.

• 15+ years of experience in marketing operations, marketing technology implementation, or digital transformation initiatives.

• Proven experience in deploying Marketing Technology programs that radically transform the way how marketing executes and measure end to end campaigns (Life Cycle Management, Real Time Marketing, Personalization at Scale)

• Passion for staying on the cutting edge of marketing and tech capabilities to pressure test and refine the transformation ambition and execution roadmap.

• Strong understanding of marketing technologies, platforms, and data management practices, including marketing automation, CRM, CDP, analytics, and related tools.

• 10+ years of relevant Marketing Technology experience, including Adobe and Salesforce

• Project management skills and experience in executing cross-functional technology initiatives.

• Proficiency in data analysis, process mapping, and process optimization techniques.

• Excellent communication and stakeholder management abilities, with the capacity to influence and align diverse groups across the organization.

• Successful track record of building and leading high-performing teams, fostering a culture of collaboration, innovation, and continuous improvement.

• Proven track record of successfully planning, executing, and sustaining complex, enterprise-wide transformation initiatives across multiple business units or functions.

• Excellent communication, stakeholder management, and leadership skills.

• Ability to work collaboratively with cross-functional teams and manage multiple priorities effectively.

• Analytical and problem-solving abilities to identify opportunities for optimization and drive continuous improvement.

• Knowledge of agile methodologies, change management principles, and training strategies.

• Excellent team leadership, communication and coaching skills, with proven experience managing cross-functional stakeholders as well as direct reports.

• Hard working and able to quickly adapt to new environment and demands.

• Growth mindset with an orientation to solutioning.

• Strong problem-solving and analytical abilities, with a keen attention to detail.

• Desire to accelerate the TO team trajectory through a challenging and rewarding experience.

Preferred Qualifications:

• Technical proficiency: experience working with Adobe, content management systems (CMS), digital asset management (DAM) platforms, and other marketing technology.

• Strong analytical skills: proficiency in analyzing data and metrics in conjunction with sounds judgment to make critical decisions.

Subsidiary:

PayPal

Travel Percent:

0

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PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is

$118700 to $246290

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.