Digital Strategist (Commercial Partners)

Job Summary:

Title: Digital Strategist, Commercial Partnerships

Reports to: VP, Digital Marketing & Strategy

Location: New York, NY (In-office, 5 days a week in office)

The Role:

Roc Nation is seeking a Digital Strategist to drive the digital future of our Commercial Partnerships division.

This position is responsible for supporting the Roc Nation artist roster, IP, and live event portfolio as the mastermind behind the digital brand presence, developing comprehensive, year-round campaigns, defining platform-specific strategies, and providing the direction that sets our brands apart. The ideal candidate has a deep understanding of internet culture with rigorous data analytics to drive client-focused results.

You will collaborate closely with PR, brand and marketing agencies to identify and execute strategic collaborations, sitting at the intersection of music, culture, and brand marketing.

This role owns a portfolio of brand relationships and contributes directly to achieving and exceeding revenue targets in a highly competitive and fast-paced environment.

Responsibilities:

• Campaign & Brand Strategy: Builds and oversees year-round digital marketing campaigns for select brand deals and internal entities, ensuring alignment with overarching business goals

• Platform Strategy: Determines the optimal channel mix (Meta, TikTok, LinkedIn, YouTube, and other emerging platforms) for each brand, tailoring content strategies to maximize algorithmic reach and audience engagement

• Data-Driven Decision Making: Establishes KPIs, monitors digital performance, and translates complex data into actionable insights. Pivots strategies in real-time based on social listening and analytics

• Creative Direction: Partners with creative teams to conceptualize high-impact visual and video assets, ensuring all digital creative aligns with the strategic vision and resonates with the target demographic

• Client Management: Acts as a strategic liaison for brand partners, translating client objectives into digital realities and presenting strategies, pitch decks, and post-campaign reports with confidence

• Audio & Music Strategy: Proactively identifies and curates viable Roc Nation music catalog tracks, as well as trending commercial sounds, to integrate into digital campaigns—driving platform engagement and capitalizing on music-driven cultural trends while ensuring licensing compliance

• Usage Rights: Verifies rights clearances for audio and music usage in social posts, clears image rights, and ensures strict compliance with FTC disclosure guidelines for partnered/influencer content

• Asset Management: Oversees the organization and maintenance of a centralized digital asset library, ensuring all creative files, photography, video deliverables, and finalized copy are properly archived, version-controlled, and easily accessible for rapid deployment across teams

Cross-Functional Synergy & Collaboration

• Voice & Channel Operations: Works in lockstep with the executionary counterpart (the Voice / Channel Lead) to ensure macro-level strategies and campaigns are flawlessly executed at the micro-level on a daily basis

• Sales & Commercial Partnerships: Acts as the digital anchor for the sales team, ensuring that brand deals, sponsorships, and commercial packages are activated effectively online and actively drive toward promised partnership KPIs

• Creative Department: Partners closely with internal and external creative teams (designers, video editors, and production) to translate overarching strategic briefs into high-impact, platform-native visual assets

• Promotions Team: Aligns closely with the internal promotions division to integrate robust paid media strategies, targeted CRM lifecycles, and strategic influencer/creator management into holistic digital campaigns, maximizing both cultural impact and commercial conversion

• Data & Analytics: Collaborates with data specialists to harvest deep audience insights, establish historical benchmarks, and translate raw social metrics into overarching business intelligence

• Internal Brand Teams: Syncs continuously with the dedicated brand managers for properties like The 40/40 Club, Keys Soulcare, and Planes Apparel to ensure all digital initiatives remain fiercely authentic to each entity's core DNA and broader marketing calendar;

• Strategic Content Review: Acts as the final strategic gatekeeper for digital output, reviewing proposed social copy, creative assets, and daily content calendars to ensure every piece of content seamlessly aligns with the overarching campaign goals, brand identity, and commercial objectives before going live

Additional Responsibilities include:

• Supports special projects, including social impact initiatives and artist and company-owned (O&O) events

• Assists with Roc Nation O&O and artist-led activations and experiences

• Develops and maintains partner pitch materials, decks, and partnership assets

• Other duties, as assigned

Qualifications:

• 5+ years of experience in digital strategy, brand marketing, or digital account management (agency or entertainment/music/sports industry experience preferred)

• Proven track record of building and scaling digital campaigns for high-profile brands, talent, or lifestyle properties

• Deep expertise in social media analytics tools (e.g., Sprinklr, Sprout Social, Dash Hudson, Tubular, Brandwatch) and native platform insights

• A strong creative eye with the ability to build compelling pitch decks and communicate a visual vision

• Ability to manage multiple opportunities and priorities simultaneously in a fast-paced environment

• Passionate about the intersection of music, sports, entertainment, and commerce

• Experience using CRM or productivity tracking tools (e.g., Airtable, Asana, Monday.com)

• Collaborative approach with ability to work cross-functionally

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Benefits & Perks

HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, paid time off including paid holidays, sick time and floating days

CAREER: Career and skill development programs with School of Live

WEALTH: 401(k) program with company match

Note – Roc Nation benefits and policies differ from Live Nation

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  

Roc Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.  

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Roc Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Roc Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek.

Any applicant who requires an accommodation in order to perform the essential functions of the job should contact an HR Representative to request the opportunity to participate in a timely interactive process. Roc Nation will also provide reasonable religious accommodations on a case-by-case basis.

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The expected compensation for this position is:

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.