The Digital Media Manager (DMM) directly oversees the daily operations of the station's digital advertising business and interacts with clients and advertising agencies to maximize digital revenue. This position also manages content, contributes some editorial and manages quality control of wiproud.com, our stations community portal website. The position manages a digital dedicated sales person and a dedicated digital content producer. The DMM also assists in hiring, training and developing Account Executives and collaborates with GM & LSM on digital sales.
- Develops and executes sales strategies which result in exceeding revenue targets in digital and new product revenue as well as all digital products from Nexstar Digital
- Drives new business development
- Collaborate with Integrated Digital Specialist (IDS) to create multi-platform advertising solutions for local and national clients
- Collaborate with IDS to develop and conduct consistent training for sales team
- Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
- Manages inventory and revenue forecasting
- Manages recruitment and development of talented sales professionals
- Prepares budgets and approves budget expenditures
- Manages accounts receivable for digital advertising
- Calls on accounts with Account Executives
- Performs other duties as assigned
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
- Minimum three years’ experience in sales, preferably in the digital field
- Valid driver’s license with an acceptable driving record
- Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
- Knowledge with prevailing digital technologies such as Google Analytics, ad tagging, SEM/SEO, social media, behavioral and contextual targeting, CMC, Content management,
- Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
- Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
- Strong organizational skills, attention to detail, excellent follow-up, resourceful, and self-motivated
- Ability to multitask and prioritize with multiple pending deadlines
Skills Required
- Bachelor’s degree in Marketing, Advertising, Mass Communications, a related field, or equivalent education and work experience
- At least three years of sales experience
- Digital sales experience
- Valid driver’s license with an acceptable driving record
- Experience guiding, directing, and motivating subordinates, including setting and monitoring performance standards
- Knowledge of digital technologies, including Google Analytics, ad tagging, SEM/SEO, social media, behavioral and contextual targeting, CMC, and content management
- Experience establishing long-range objectives and defining strategies and actions to achieve them
- Ability to identify developmental needs and coach, mentor, or improve others’ skills
- Strong organizational skills, attention to detail, follow-up, resourcefulness, and self-motivation
- Ability to multitask and prioritize multiple deadlines
Nexstar Media Group, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..
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Healthcare Strength — Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
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Parental & Family Support — Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
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Leave & Time Off Breadth — Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.
Nexstar Media Group, Inc. Insights
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
